TradesConcreters
Grow a Concreting Business That Pays You ProperlyYou can pour a flawless slab and still end the year with nothing in the bank. That is a business problem.
This is for concreting business owners in Australia and New Zealand who are still on the shovel at 6am and doing quotes at 9pm. Everything here is about the business behind the pour: pricing, systems, crew, marketing and margin.

The week this is about
Running A Concreting Business Looks Like This.
You price the job, then the concrete moves
You quoted the slab at last season's rate, then the batch plant lifted its price, the pump hire went up, and the job you fought to win now pays less than the labour standing in it. You find out weeks later, when the invoices land.
Every pour still needs you standing in it
Nobody else sets out the formwork, checks the steel and the cover, or calls the finish. Take a week off and the pours stop, so you do not take the week off. The business is a job with more paperwork attached.
The 5am weather call you make alone
Rain on the radar, six blokes rostered, a truck booked that cannot be moved for free, and a client who wants the driveway done before the weekend. You make the call at 5am, on your own, and you wear whatever it costs.
Another year of full diaries and thin margins, and the only things that grow are the hours you put in and the amount of the business that cannot run without you.

How we help
Seven Ways We Help Concreters.
Every one of these is a way concreting business owners get out from under the business and start running it properly. Start wherever it hurts most.
Concreter Business Training
Structured training that turns what concreters know on the tools into a business that runs properly.
CoachingConcreter Business Coaching
Greg Allan in your corner, holding concreters to the plan. By application.
SystemsConcreter Business Systems
The documented process that lets the work happen properly when concreters are not standing there.
The free appConcreter Business App
Lessons, tools and a room full of other owners, free for concreters with an active ABN.
Marketing and leadsConcreter Business Marketing
How concreters get the phone ringing with the jobs worth having, not just the cheap ones.
Pricing and profitConcreter Business Pricing
The number concreters should actually be charging, worked out properly rather than guessed.
Hiring and teamConcreter Business Hiring
How concreters build a crew that does it right without being watched.




Worth knowing
Two Things Every Concreter Running A Business Should Know.
In Queensland a QBCC concreting licence is needed once work exceeds $3,300, while in Western Australia no trade licence applies until the $20,000 builder registration threshold.
Since 1 September 2024, stronger crystalline silica rules apply to cutting, grinding and drilling concrete, and the exposure standard for respirable crystalline silica is 0.05 mg/m3.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.

Who you will be talking to
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
What AI actually changes
The old way. The new way.

More customers meant more people doing your computer work, and you paying for all of it.

You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
So you hired people to do it. Office staff, bookkeepers, admin.
None of it is billable, and every hire costs wages, sick leave and another person to manage.
Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
Your people do what only people can do: looking after customers and leading the team.
Everything else goes to agents that do it your way, instantly, any time it is needed.
No sick leave. No capacity problems. They scale as far as the business does.
So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
Questions
Concreters Ask Us These.
Do I need a licence to run a concreting business?
What do I have to pay a concreter I employ?
How do I get off the tools without the pours going wrong?
Is business coaching worth it for a concreting business?
Other trades
Not Your Trade?
Electricians
You are quoting at 9pm, chasing a builder for progress claims, and still on the tools.
See how we helpPlumbers
You are still taking the 2am blocked drain call, because nobody else in the business can.
See how we helpBuilders
Carrying the cost escalation, the unsigned variations and the progress claim nobody has paid.
See how we helpCarpenters
You can frame a house in a week. Getting paid for it takes months of chasing.
See how we helpHVAC Technicians
Flat out through summer, dead through winter, and the licence paperwork never lets up.
See how we helpRoofers
Hail week fills the diary, the wet week empties it, and the margin lands wherever it lands.
See how we help
Have a Chat With Greg About Your Business.
An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.