TradesRoofers

Build a Roofing Business That Holds Its MarginYou can climb a two-storey pitch in a gale. The part that scares you is the June cashflow.

This is for the owner of an Australian or New Zealand roofing business: metal, tile, restorations, storm work, the lot. Not the apprentice on the ladder. You already know how to lay a roof. This page is about the business that sits under it.

Have a chat with Greg

A painted scene of two roofers stripping old tile off a suburban roof, battens and sarking exposed, rooftops behind

The week this is about

Running A Roofing Business Looks Like This.

Three days of rain and the whole week is gone

Monday looks fine. By Tuesday the forecast turns, the sheets stay on the trailer, and the scaffold sits hired and idle on a job you cannot touch. You push four customers back a week, and the crew still gets paid Thursday.

You quoted that roof off a photo and a hunch

The customer sent three phone pictures, you scaled it in your head, and priced it to win. Then you got up there and found rusted battens, three layers of old tile and a flashing detail nobody mentioned. That job now pays you nothing.

Storm season pays the year, then it stops

A hail cell comes through and the phone does not stop for six weeks. You take on labour, chase insurer make-safes, and turn work away. Then it goes quiet, the assessors move on, and you are back to chasing gutter cleans in March.

Another decade of trading weather for money, where the good months rescue the bad ones and there is never enough left over to stop climbing.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

How we help

Seven Ways We Help Roofers.

Every one of these is a way roofing business owners get out from under the business and start running it properly. Start wherever it hurts most.

Training

Roofer Business Training

Structured training that turns what roofers know on the tools into a business that runs properly.

Coaching

Roofer Business Coaching

Greg Allan in your corner, holding roofers to the plan. By application.

Systems

Roofer Business Systems

The documented process that lets the work happen properly when roofers are not standing there.

The free app

Roofer Business App

Lessons, tools and a room full of other owners, free for roofers with an active ABN.

Marketing and leads

Roofer Business Marketing

How roofers get the phone ringing with the jobs worth having, not just the cheap ones.

Pricing and profit

Roofer Business Pricing

The number roofers should actually be charging, worked out properly rather than guessed.

Hiring and team

Roofer Business Hiring

How roofers build a crew that does it right without being watched.

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down — Nights and weekends back

A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up — Work that actually pays

A trade business owner shaking hands with a new apprentice in the work yard — A good hire who stays

A trade business owner standing calmly in the yard while his crew load two utes behind him — Out of the middle of everything

Worth knowing

Two Things Every Roofer Running A Business Should Know.

Roof plumbers are covered by the Plumbing and Fire Sprinklers Award MA000036 and roof tilers by the Building and Construction Award MA000020, so one roofing crew can sit across two awards.

Source: Fair Work Ombudsman, MA000036 and MA000020 award summaries

In NSW, roof plumbing work over $5,000 needs a licence, and working unlicensed carries penalties of up to $22,000 for an individual and $110,000 for a company.

Source: NSW Government, roof plumbing work licence

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night. — The old way
More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced. — The new way
You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Roofers Ask Us These.

Do I need a licence to run a roofing business in Australia?

It depends on the state and the line of work. NSW licenses roof plumbing work over $5,000, with penalties up to $22,000 for an individual. Queensland splits roof and wall cladding from roof tiling under QBCC. Victoria registers roofing (stormwater) through the VBA. Western Australia has no roofing licence at all. Check your regulator before you quote interstate.

Which award covers my roofers, and does it change if they tile?

Yes, and almost nobody explains it. Roof plumbers sit under the Plumbing and Fire Sprinklers Award MA000036. Roof tilers sit under the Building and Construction Award MA000020, per Fair Work Ombudsman award summaries. One mixed crew on one job can be covered by two awards with different rates and allowances. Get it wrong and it is a back-pay bill. The Academy's hiring training walks you through it.

When does my crew legally need a SWMS and scaffolding on a roof?

Roof work is high risk construction work once there is a fall risk of two metres, which means a Safe Work Australia compliant SWMS before you start. Scaffold above four metres has to go up under a licensed scaffolder. Price both into the job, because retro-fitting safety after you have quoted comes straight out of your margin. Systems training in the Learning Hub makes that repeatable.

My roofing business is flat out but I am not making money. Why?

Almost always the rate. Most roofers price off what the last bloke charged per square metre, not their own numbers. Award wages, scaffold hire, insurance, ute costs and dead weather days all have to sit inside it. The Profitable Pricing Masterclass walks you through building that rate from your own costs up.

Other trades

See all twelve trades

A painted scene of a trade business owner home before dark, sitting on the tray of his ute while his son runs to meet him

Have a Chat With Greg About Your Business.