TradesRoofers
Build a Roofing Business That Holds Its MarginYou can climb a two-storey pitch in a gale. The part that scares you is the June cashflow.
This is for the owner of an Australian or New Zealand roofing business: metal, tile, restorations, storm work, the lot. Not the apprentice on the ladder. You already know how to lay a roof. This page is about the business that sits under it.

The week this is about
Running A Roofing Business Looks Like This.
Three days of rain and the whole week is gone
Monday looks fine. By Tuesday the forecast turns, the sheets stay on the trailer, and the scaffold sits hired and idle on a job you cannot touch. You push four customers back a week, and the crew still gets paid Thursday.
You quoted that roof off a photo and a hunch
The customer sent three phone pictures, you scaled it in your head, and priced it to win. Then you got up there and found rusted battens, three layers of old tile and a flashing detail nobody mentioned. That job now pays you nothing.
Storm season pays the year, then it stops
A hail cell comes through and the phone does not stop for six weeks. You take on labour, chase insurer make-safes, and turn work away. Then it goes quiet, the assessors move on, and you are back to chasing gutter cleans in March.
Another decade of trading weather for money, where the good months rescue the bad ones and there is never enough left over to stop climbing.

How we help
Nine Ways We Help Roofers.
Every one of these is a way roofing business owners get out from under the business and start running it properly. Start wherever it hurts most.
Roofer Business Training
Structured training that turns what roofers know on the tools into a business that runs properly.
CoachingRoofer Business Coach
Greg Allan in your corner, holding roofers to the plan. By application.
SystemsRoofer Business Systems
Systems roofers build on their own data, so the work runs properly without them standing there.
SoftwareRoofer Business Software
Software roofers build on their own data, instead of renting tools built for every trade at once.
Business appsRoofer Business Apps
The simple screens roofers build for their crew and customers, on their own data.
AIAI for Roofing Businesses
AI agents that do the office work for roofers, their way, so people stay on customers and the crew.
Marketing and leadsRoofer Business Marketing
How roofers get the phone ringing with the jobs worth having, not just the cheap ones.
Pricing and profitRoofer Business Pricing
The number roofers should actually be charging, worked out properly rather than guessed.
Hiring and teamRoofer Business Hiring
How roofers build a crew that does it right without being watched.




Worth knowing
Two Things Every Roofer Running A Business Should Know.
Roof plumbers are covered by the Plumbing and Fire Sprinklers Award MA000036 and roof tilers by the Building and Construction Award MA000020, so one roofing crew can sit across two awards.
In NSW, roof plumbing work over $5,000 needs a licence, and working unlicensed carries penalties of up to $22,000 for an individual and $110,000 for a company.

Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.

More customers meant more people doing the computer work, and more wages nobody invoices.

You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
Questions
Roofers Ask Us These.
Do I need a licence to run a roofing business in Australia?
Which award covers my roofers, and does it change if they tile?
When does my crew legally need a SWMS and scaffolding on a roof?
My roofing business is flat out but I am not making money. Why?
Straight answers
Answers for Roofers.
A new question from roofing business owners, answered every day.
Other trades
Not Your Trade?
Electricians
You are quoting at 9pm, chasing a builder for progress claims, and still on the tools.
See how we helpPlumbers
You are still taking the 2am blocked drain call, because nobody else in the business can.
See how we helpBuilders
Carrying the cost escalation, the unsigned variations and the progress claim nobody has paid.
See how we helpCarpenters
You can frame a house in a week. Getting paid for it takes months of chasing.
See how we helpHVAC Technicians
Flat out through summer, dead through winter, and the licence paperwork never lets up.
See how we helpLandscapers
Quoting off a sloping block, chasing green waste fees, and the spring rush eating your margin.
See how we help
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.