TradesRoofersMarketing and leads
Roofer Business MarketingWhen the weather is good the phone should already be ringing. It should not depend on a storm.
Marketing for a roofing business: getting the phone to ring when there has not been a storm, and getting leads that are not shopping three quotes on price. This page is for the owner living off word of mouth and hail.
The week this is about
Sound Like Your Roofing Business?
Your lead flow is whatever the sky does
A hail cell hits and you cannot answer the phone fast enough. Six months later the diary has three gutter cleans in it and you are ringing old customers to see if anything needs doing. You have no control over either.
Bought leads, three quotes, beaten on price
You pay per lead on a directory, and the same job goes to three other roofers within the hour. Everyone quotes, the customer picks the cheapest, and you have paid for the privilege of losing to someone cutting corners on flashings.
You are invisible until someone's roof leaks
Nobody thinks about their roof until water is coming through the ceiling. Until then you have no presence, no list, and no reason for anyone to remember your name, so every job starts as a cold stranger comparing prices.
A business that only grows when it rains hard enough, and shrinks every quiet month, because nothing at all is bringing you work on purpose.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training: how to get found, how to build a list of past roofing customers worth ringing, and how to stop competing on price. Business Foundations runs it live weekly with Greg Allan, and coaching holds you to actually doing it.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
What changes
What Roofing Business Marketing Actually Changes.
Three things roofing business owners walk away able to do.
Fill the diary in a quiet month without waiting for a storm
Turn every completed re-roof into referrals and reviews instead of a one-off
Quote against two other roofers and win without being the cheapest
Questions
Roofer Business Marketing, Answered.
Should I buy roofing leads from a directory or generate my own?
How do I get work in the quiet months between storms?
Is it worth chasing insurance and storm work as a lead source?
Roofers
The Other Ways We Help Roofers.
Roofer Business Training
Structured training that turns what roofers know on the tools into a business that runs properly.
CoachingRoofer Business Coaching
A coach who has run a trade business, in your corner, holding roofers to the plan.
SystemsRoofer Business Systems
The documented process that lets the work happen properly when roofers are not standing there.
The free appRoofer Business App
Lessons, tools and a room full of other owners, free for roofers with an active ABN.
Pricing and profitRoofer Business Pricing
The number roofers should actually be charging, worked out properly rather than guessed.
Hiring and teamRoofer Business Hiring
How roofers build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your complimentary coaching session. Free with an active ABN. No card, no trial clock.
Turning over $20k a month or more? Thirty minutes, one on one with a trade business coach, on what is capping the business and what to fix first.