Trades RoofersMarketing and leads

Roofer Business MarketingWhen the weather is good the phone should already be ringing. It should not depend on a storm.

Marketing for a roofing business: getting the phone to ring when there has not been a storm, and getting leads that are not shopping three quotes on price. This page is for the owner living off word of mouth and hail.

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A painted scene of two roofers stripping old tile off a suburban roof, battens and sarking exposed, rooftops behind

The week this is about

Sound Like Your Roofing Business?

Your lead flow is whatever the sky does

A hail cell hits and you cannot answer the phone fast enough. Six months later the diary has three gutter cleans in it and you are ringing old customers to see if anything needs doing. You have no control over either.

Bought leads, three quotes, beaten on price

You pay per lead on a directory, and the same job goes to three other roofers within the hour. Everyone quotes, the customer picks the cheapest, and you have paid for the privilege of losing to someone cutting corners on flashings.

You are invisible until someone's roof leaks

Nobody thinks about their roof until water is coming through the ceiling. Until then you have no presence, no list, and no reason for anyone to remember your name, so every job starts as a cold stranger comparing prices.

A business that only grows when it rains hard enough, and shrinks every quiet month, because nothing at all is bringing you work on purpose.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Marketing and lead generation

Here Is What We Do About It.

The Learning Hub carries the marketing and lead generation training: how to get found, how to build a list of past roofing customers worth ringing, and how to stop competing on price. Business Foundations runs it live weekly with Greg Allan, and Greg holds you to actually doing it.

The Tradies App

Free with an active ABN in Australia and New Zealand. No card, no trial clock.

Learning Hub

The full lesson library inside the Tradies App, self paced, $199/month.

Business Foundations

Weekly live sessions hosted by Greg Allan, where you bring your own numbers.

How it works

Three Steps, Starting Tonight.

Step 1

Fix what happens to the leads you already get

Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.

Step 2

Build one channel properly

One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.

Step 3

Make the phone ring on purpose

A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night. — The old way
More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced. — The new way
You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Roofing Business Marketing Actually Changes.

Three things roofing business owners walk away able to do.

Fill the diary in a quiet month without waiting for a storm

Turn every completed re-roof into referrals and reviews instead of a one-off

Quote against two other roofers and win without being the cheapest

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down — Nights and weekends back

A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up — Work that actually pays

A trade business owner shaking hands with a new apprentice in the work yard — A good hire who stays

A trade business owner standing calmly in the yard while his crew load two utes behind him — Out of the middle of everything

9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Roofer Business Marketing, Answered.

Should I buy roofing leads from a directory or generate my own?

Both can work, but bought leads are sold to several roofers at once, so you are competing on price before you have said a word. Your own leads cost more up front and are worth more forever, because they come to you, not to a list. Marketing training in the Learning Hub covers building them.

How do I get work in the quiet months between storms?

By marketing to the people who already know you. Past customers, past quotes that never went ahead, and the streets you have already worked in. Roof inspections, gutter and valley work, restorations and maintenance fill quiet weeks if you go and ask for them rather than waiting for a leak.

Is it worth chasing insurance and storm work as a lead source?

It can be, and there is almost no contractor-side guidance on it, which is your advantage. It means getting onto insurer and builder panels before the storm, not after, and pricing make-safes properly. Just do not build the whole business on it, because assessors move on and the volume disappears.

Roofers

The Other Ways We Help Roofers.

Training

Have a Chat With Greg About Your Business.