TradesRoofersMarketing and leads
Roofer Business MarketingWhen the weather is good the phone should already be ringing. It should not depend on a storm.
Marketing for a roofing business: getting the phone to ring when there has not been a storm, and getting leads that are not shopping three quotes on price. This page is for the owner living off word of mouth and hail.
The week this is about
Sound Like Your Roofing Business?
Your lead flow is whatever the sky does
A hail cell hits and you cannot answer the phone fast enough. Six months later the diary has three gutter cleans in it and you are ringing old customers to see if anything needs doing. You have no control over either.
Bought leads, three quotes, beaten on price
You pay per lead on a directory, and the same job goes to three other roofers within the hour. Everyone quotes, the customer picks the cheapest, and you have paid for the privilege of losing to someone cutting corners on flashings.
You are invisible until someone's roof leaks
Nobody thinks about their roof until water is coming through the ceiling. Until then you have no presence, no list, and no reason for anyone to remember your name, so every job starts as a cold stranger comparing prices.
A business that only grows when it rains hard enough, and shrinks every quiet month, because nothing at all is bringing you work on purpose.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training: how to get found, how to build a list of past roofing customers worth ringing, and how to stop competing on price. Business Foundations runs it live weekly with Greg Allan, and Greg holds you to actually doing it.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Roofing Business Marketing Actually Changes.
Three things roofing business owners walk away able to do.
Fill the diary in a quiet month without waiting for a storm
Turn every completed re-roof into referrals and reviews instead of a one-off
Quote against two other roofers and win without being the cheapest
Questions
Roofer Business Marketing, Answered.
Should I buy roofing leads from a directory or generate my own?
How do I get work in the quiet months between storms?
Is it worth chasing insurance and storm work as a lead source?
Roofers
The Other Ways We Help Roofers.
Roofer Business Training
Structured training that turns what roofers know on the tools into a business that runs properly.
CoachingRoofer Business Coach
Greg Allan in your corner, holding roofers to the plan. By application.
SystemsRoofer Business Systems
Systems roofers build on their own data, so the work runs properly without them standing there.
SoftwareRoofer Business Software
Software roofers build on their own data, instead of renting tools built for every trade at once.
Business appsRoofer Business Apps
The simple screens roofers build for their crew and customers, on their own data.
AIAI for Roofing Businesses
AI agents that do the office work for roofers, their way, so people stay on customers and the crew.
Pricing and profitRoofer Business Pricing
The number roofers should actually be charging, worked out properly rather than guessed.
Hiring and teamRoofer Business Hiring
How roofers build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.