TradesRoofersPricing and profit
Roofer Business PricingYou are the busiest roofer in town and the bank balance has never once shown it.
Pricing for roofing business owners: what to actually charge per square metre, per hour and per job so the price covers award wages, scaffold, insurance and a margin. This page is for the owner still pricing off what the last bloke charged.
The week this is about
Sound Like Your Roofing Business?
Priced per square metre off someone else's guide
You searched what roofers charge per square metre, found a range built for homeowners, and landed somewhere in the middle. That number has never once been checked against your award wages, your scaffold hire or your dead weather days.
Scaffold hire quietly eats the job
You quoted the roof, then the scaffold went up for a fortnight because the weather turned and the sheets were late. The hire keeps running whether you are on the tin or not, and it comes out of the same fixed price.
You find the real cost after you strip the roof
The quote assumed sound battens. Once the tiles come off you find rot, three layers of old membrane and a box gutter that has to be rebuilt. You either eat it or have an awkward conversation, and you usually eat it.
Working every daylight hour of a hot summer, carrying all the risk on every roof, and finding out in October that the year barely paid you a wage.
Pricing and profit
Here Is What We Do About It.
The Profitable Pricing Masterclass shows you how to build a charge-out rate from your own costs up: award wages, scaffold, insurance, vehicles, dead weather days and the hours you spend quoting. The Profit & Freedom Masterclass covers what the margin is for, and Greg holds the price when the customer pushes.
Free tool, no sign-up
Charge-out rate calculator
Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.
Work out your rateHow it works
Three Steps, Starting Tonight.
Work out what an hour really costs you
Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.
Price off the number, not off the last bloke
The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.
Hold the price and watch what happens
The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Roofing Business Pricing Actually Changes.
Three things roofing business owners walk away able to do.
Calculate a roofing charge-out rate that covers award wages, scaffold and margin
Price a restoration, a re-roof and a repair with three different methods, on purpose
Hold your price in a three-quote job without dropping it to win the work
Questions
Roofer Business Pricing, Answered.
What should a roofer charge per hour in Australia?
How do I stop losing money when I open up a roof and find damage?
Do I have to charge more than the roofer quoting under me?
Roofers
The Other Ways We Help Roofers.
Roofer Business Training
Structured training that turns what roofers know on the tools into a business that runs properly.
CoachingRoofer Business Coach
Greg Allan in your corner, holding roofers to the plan. By application.
SystemsRoofer Business Systems
Systems roofers build on their own data, so the work runs properly without them standing there.
SoftwareRoofer Business Software
Software roofers build on their own data, instead of renting tools built for every trade at once.
Business appsRoofer Business Apps
The simple screens roofers build for their crew and customers, on their own data.
AIAI for Roofing Businesses
AI agents that do the office work for roofers, their way, so people stay on customers and the crew.
Marketing and leadsRoofer Business Marketing
How roofers get the phone ringing with the jobs worth having, not just the cheap ones.
Hiring and teamRoofer Business Hiring
How roofers build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.