TradesRoofersPricing and profit
Roofer Business PricingYou are the busiest roofer in town and the bank balance has never once shown it.
Pricing for roofing business owners: what to actually charge per square metre, per hour and per job so the price covers award wages, scaffold, insurance and a margin. This page is for the owner still pricing off what the last bloke charged.
The week this is about
Sound Like Your Roofing Business?
Priced per square metre off someone else's guide
You searched what roofers charge per square metre, found a range built for homeowners, and landed somewhere in the middle. That number has never once been checked against your award wages, your scaffold hire or your dead weather days.
Scaffold hire quietly eats the job
You quoted the roof, then the scaffold went up for a fortnight because the weather turned and the sheets were late. The hire keeps running whether you are on the tin or not, and it comes out of the same fixed price.
You find the real cost after you strip the roof
The quote assumed sound battens. Once the tiles come off you find rot, three layers of old membrane and a box gutter that has to be rebuilt. You either eat it or have an awkward conversation, and you usually eat it.
Working every daylight hour of a hot summer, carrying all the risk on every roof, and finding out in October that the year barely paid you a wage.
Pricing and profit
Here Is What We Do About It.
The Profitable Pricing Masterclass shows you how to build a charge-out rate from your own costs up: award wages, scaffold, insurance, vehicles, dead weather days and the hours you spend quoting. The Profit & Freedom Masterclass covers what the margin is for, and coaching holds the price when the customer pushes.
Free tool, no sign-up
Charge-out rate calculator
Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.
Work out your rateHow it works
Three Steps, Starting Tonight.
Work out what an hour really costs you
Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.
Price off the number, not off the last bloke
The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.
Hold the price and watch what happens
The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.
What changes
What Roofing Business Pricing Actually Changes.
Three things roofing business owners walk away able to do.
Calculate a roofing charge-out rate that covers award wages, scaffold and margin
Price a restoration, a re-roof and a repair with three different methods, on purpose
Hold your price in a three-quote job without dropping it to win the work
Questions
Roofer Business Pricing, Answered.
What should a roofer charge per hour in Australia?
How do I stop losing money when I open up a roof and find damage?
Do I have to charge more than the roofer quoting under me?
Roofers
The Other Ways We Help Roofers.
Roofer Business Training
Structured training that turns what roofers know on the tools into a business that runs properly.
CoachingRoofer Business Coaching
A coach who has run a trade business, in your corner, holding roofers to the plan.
SystemsRoofer Business Systems
The documented process that lets the work happen properly when roofers are not standing there.
The free appRoofer Business App
Lessons, tools and a room full of other owners, free for roofers with an active ABN.
Marketing and leadsRoofer Business Marketing
How roofers get the phone ringing with the jobs worth having, not just the cheap ones.
Hiring and teamRoofer Business Hiring
How roofers build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your complimentary coaching session. Free with an active ABN. No card, no trial clock.
Turning over $20k a month or more? Thirty minutes, one on one with a trade business coach, on what is capping the business and what to fix first.