Trades RoofersPricing and profit

Roofer Business PricingYou are the busiest roofer in town and the bank balance has never once shown it.

Pricing for roofing business owners: what to actually charge per square metre, per hour and per job so the price covers award wages, scaffold, insurance and a margin. This page is for the owner still pricing off what the last bloke charged.

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A painted scene of two roofers stripping old tile off a suburban roof, battens and sarking exposed, rooftops behind

The week this is about

Sound Like Your Roofing Business?

Priced per square metre off someone else's guide

You searched what roofers charge per square metre, found a range built for homeowners, and landed somewhere in the middle. That number has never once been checked against your award wages, your scaffold hire or your dead weather days.

Scaffold hire quietly eats the job

You quoted the roof, then the scaffold went up for a fortnight because the weather turned and the sheets were late. The hire keeps running whether you are on the tin or not, and it comes out of the same fixed price.

You find the real cost after you strip the roof

The quote assumed sound battens. Once the tiles come off you find rot, three layers of old membrane and a box gutter that has to be rebuilt. You either eat it or have an awkward conversation, and you usually eat it.

Working every daylight hour of a hot summer, carrying all the risk on every roof, and finding out in October that the year barely paid you a wage.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Pricing and profit

Here Is What We Do About It.

The Profitable Pricing Masterclass shows you how to build a charge-out rate from your own costs up: award wages, scaffold, insurance, vehicles, dead weather days and the hours you spend quoting. The Profit & Freedom Masterclass covers what the margin is for, and Greg holds the price when the customer pushes.

The Tradies App

Free with an active ABN in Australia and New Zealand. No card, no trial clock.

Learning Hub

The full lesson library inside the Tradies App, self paced, $199/month.

Business Foundations

Weekly live sessions hosted by Greg Allan, where you bring your own numbers.

Free tool, no sign-up

Charge-out rate calculator

Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.

Work out your rate

How it works

Three Steps, Starting Tonight.

Step 1

Work out what an hour really costs you

Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.

Step 2

Price off the number, not off the last bloke

The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.

Step 3

Hold the price and watch what happens

The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night. — The old way
More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced. — The new way
You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Roofing Business Pricing Actually Changes.

Three things roofing business owners walk away able to do.

Calculate a roofing charge-out rate that covers award wages, scaffold and margin

Price a restoration, a re-roof and a repair with three different methods, on purpose

Hold your price in a three-quote job without dropping it to win the work

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down — Nights and weekends back

A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up — Work that actually pays

A trade business owner shaking hands with a new apprentice in the work yard — A good hire who stays

A trade business owner standing calmly in the yard while his crew load two utes behind him — Out of the middle of everything

9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Roofer Business Pricing, Answered.

What should a roofer charge per hour in Australia?

There is no right number to copy, and that is why so many roofers are busy and broke. Your rate has to carry the award wage you legally pay, superannuation, insurance including height cover, scaffold, the ute, quoting time and the days rain takes off you. Build it from your own costs, then compare.

How do I stop losing money when I open up a roof and find damage?

By pricing the unknown instead of hoping. That means a written scope of what the quote includes, a stated rate for rotten battens, extra layers and box gutter repairs, and a variation process the customer signs before you carry on. Set it up once and every roof after it is protected.

Do I have to charge more than the roofer quoting under me?

Usually yes, and you have to be able to say why. Your price carries award-compliant wages, proper height insurance, scaffold and a SWMS, and theirs may not. Pricing training and Greg give you the words for that conversation, so the customer buys the job done properly rather than the cheapest number.

Roofers

The Other Ways We Help Roofers.

Training

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