Roofer Business CoachingNobody in your life understands why a wet fortnight keeps you awake. That is a lonely way to run it.
Roofing business coaching for the owner who has nobody to ask. Your crew cannot help you decide whether to take the insurance panel work, and your partner should not have to carry it. Here you work with Greg Allan, directly.

The week this is about
Sound Like Your Roofing Business?
Every call on the job is yours to make alone
The assessor wants the scope re-priced, the supplier has the wrong profile on the truck, and a customer is arguing about a ridge cap. You decide all of it from a roof, at speed, with nobody to check your thinking against.
Estimator, foreman and debt collector, all you
Nobody else quotes. Nobody else chases the insurance builder for the progress claim. Nobody else stands on the ridge at four on a Friday finishing off so the customer is not left open to the weather. It is all still you.
You copy what other roofers do and hope
Someone at the merchant says restorations are where the money is, so you try restorations. A mate says never touch insurance work, so you turn it down. You are steering a business off pub advice, because there is no one else to ask.
Another five years of guessing on your own, making the same expensive decisions slightly differently each time, and calling it experience.

Coaching
Here Is What We Do About It.
You work with Greg Allan, directly. He built his own trade business and loves getting under the hood of yours: the numbers, the crew, the pipeline, the decisions you are making alone. Places are limited, and he only takes owners who are committed and willing to learn something new. It starts with a chat.
How it works
Three Steps, Starting Tonight.
Have a chat with Greg
Talk to Greg about anything in your trade business. If he has time you book in. If not, you join his waitlist and he invites you when a place opens.
Get accepted
Places are limited. Greg only takes owners who are committed, disciplined and willing to learn something new.
Work the plan on a cadence
Not a pep talk. A plan with numbers against it, worked with Greg on a fixed rhythm, and he notices when you quietly stop doing it.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.

Who you will be talking to
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
What AI actually changes
The old way. The new way.

More customers meant more people doing your computer work, and you paying for all of it.

You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
So you hired people to do it. Office staff, bookkeepers, admin.
None of it is billable, and every hire costs wages, sick leave and another person to manage.
Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
Your people do what only people can do: looking after customers and leading the team.
Everything else goes to agents that do it your way, instantly, any time it is needed.
No sick leave. No capacity problems. They scale as far as the business does.
So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
What changes
What Roofing Business Coaching Actually Changes.
Three things roofing business owners walk away able to do.
Take a decision on a big re-roof or a panel contract with someone who has made it before
Walk into a quarter with a written plan instead of whatever the weather brings
Stop being the only person in your business who thinks about the business




Questions
Roofer Business Coaching, Answered.
Will Greg actually understand roofing, or is it generic business advice?
I am flat out in storm season. Can I even commit to this?
Who will I actually be working with?
Roofers
The Other Ways We Help Roofers.
Roofer Business Training
Structured training that turns what roofers know on the tools into a business that runs properly.
SystemsRoofer Business Systems
The documented process that lets the work happen properly when roofers are not standing there.
The free appRoofer Business App
Lessons, tools and a room full of other owners, free for roofers with an active ABN.
Marketing and leadsRoofer Business Marketing
How roofers get the phone ringing with the jobs worth having, not just the cheap ones.
Pricing and profitRoofer Business Pricing
The number roofers should actually be charging, worked out properly rather than guessed.
Hiring and teamRoofer Business Hiring
How roofers build a crew that does it right without being watched.

Have a Chat With Greg About Your Business.
An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.