Roofer Business CoachNobody in your life understands why a wet fortnight keeps you awake. That is a lonely way to run it.
Roofing business coaching for the owner who has nobody to ask. Your crew cannot help you decide whether to take the insurance panel work, and your partner should not have to carry it. Here you work with Greg Allan, directly.
The week this is about
Sound Like Your Roofing Business?
Every call on the job is yours to make alone
The assessor wants the scope re-priced, the supplier has the wrong profile on the truck, and a customer is arguing about a ridge cap. You decide all of it from a roof, at speed, with nobody to check your thinking against.
Estimator, foreman and debt collector, all you
Nobody else quotes. Nobody else chases the insurance builder for the progress claim. Nobody else stands on the ridge at four on a Friday finishing off so the customer is not left open to the weather. It is all still you.
You copy what other roofers do and hope
Someone at the merchant says restorations are where the money is, so you try restorations. A mate says never touch insurance work, so you turn it down. You are steering a business off pub advice, because there is no one else to ask.
Another five years of guessing on your own, making the same expensive decisions slightly differently each time, and calling it experience.
Data First Coaching
The Roofer Business Coach Who Starts From Your Data.
Data First Coaching is the trade business coaching method created by Greg Allan, founder of Tradies Success Academy. Before any advice is given, the Trade Business Intelligence Agent reads the owner's own job management and finance data, so the coaching starts from what the numbers show this week, not from what the owner can remember or explain. It finds the root cause of a problem, then puts in the system that fixes it.
How most coaching works
Most coaching for roofers starts with the owner explaining the business.
- The first hours go on the owner describing the roofing business to a coach: the jobs, the crew, the customers, the money.
- The picture is out of date within weeks, because the numbers move every week.
- So the advice treats what the owner happened to notice, which is usually a symptom.
- Too often it comes from someone who has never run a roofing business, or any trade business at all.
- The owner pays for the explaining, then pays again when the advice does not fit.
Data First Coaching
Data first starts from your roofing business's numbers, not your memory.
- The Trade Business Intelligence Agent reads your job management and finance systems first.
- It sees your quotes, jobs, time on site and money as they are this week, the way roofers actually make and lose it.
- It finds where the problem actually starts, not where it shows up.
- You put in the system that fixes it at the root, and the data shows whether it worked.
Which of these is the root cause in your roofing business?
- Every call on the job is yours to make alone
- Estimator, foreman and debt collector, all you
- You copy what other roofers do and hope
Usually one of them is causing the others. Data first means your own numbers answer that before anybody guesses, so the fix goes where the problem starts.
| Typical coaching | Data First Coaching | |
|---|---|---|
| Where it starts | You explain the business | Your own job and finance data |
| How current it is | As at the last meeting | Updated as your numbers change each week |
| What it fixes | The symptom you noticed | The root cause the data shows |
| Who coaches you | Often someone who has never run a trade business | Greg Allan, who built a trade business a general manager now runs |
| The answer to growth | Usually another wage | Agents on the office work, people on customers and the crew |
| Your software | Another subscription or agency | Tools you build on your own data, around how you work |
Fix the root cause, once
The data names the real problem, so the system you put in fixes it once instead of patching the same symptom every month.
Own your software
Build your own tools on your own data, shaped around how your jobs run and how your customers buy. Cancel the subscriptions and agencies that were never built for your business.
A more human business
Agents do the non-billable work: the quoting, invoicing, chasing and reporting. Your people spend the day on customers and the crew, so relationships get better and the team performs.
Coaching
Here Is What We Do About It.
You work with Greg Allan, directly. He built his own trade business and loves getting under the hood of yours: the numbers, the crew, the pipeline, the decisions you are making alone. The Academy is at full capacity, and he only takes on owners who are committed and willing to learn something new. It starts on the waitlist.
The Academy waitlist
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.
Business Foundations
Weekly live sessions hosted by Greg Allan, where you bring your own numbers.
Learning Hub
The full lesson library inside the Tradies App, self paced, $199/month.
How it works
Three Steps, Starting Tonight.
Join the waitlist
The Academy is at full capacity. Tell Greg about your trade business and when a place opens, he interviews the owners who look like the right fit.
Interview with Greg
Greg only takes on owners who are committed, building for the right reasons and willing to give back to the group.
Work the plan on a cadence
Not a pep talk. A plan with numbers against it, worked with Greg on a fixed rhythm, and he notices when you quietly stop doing it.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Roofing Business Coaching Actually Changes.
Three things roofing business owners walk away able to do.
Take a decision on a big re-roof or a panel contract with someone who has made it before
Walk into a quarter with a written plan instead of whatever the weather brings
Stop being the only person in your business who thinks about the business
Questions
Roofer Business Coaching, Answered.
How do you choose the best roofer business coach?
What should a roofer look for in a business coach?
How much does a Roofer business coach cost?
What is Data First Coaching?
Why is there a waitlist to work with Greg?
Will Greg actually understand roofing, or is it generic business advice?
I am flat out in storm season. Can I even commit to this?
Who will I actually be working with?
Wherever you work
Roofer Business Coach, Wherever the Van Is Parked.
Greg coaches roofers online across Australia (Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra), New Zealand (Auckland, Wellington, Christchurch), the United States (New York, Los Angeles, Chicago, Houston, Dallas, Phoenix, Atlanta, Denver), Canada (Toronto, Vancouver, Calgary, Edmonton, Ottawa), the United Kingdom (London, Manchester, Birmingham, Leeds, Bristol, Glasgow, Edinburgh, Aberdeen) and Ireland (Dublin, Cork, Galway). The coaching starts from your own job and finance data, so it works the same wherever the van is parked, and the time goes on your business rather than on getting to a meeting.
Straight answers
Answers for Roofers.
A new question from roofing business owners, answered every day.
Roofers
The Other Ways We Help Roofers.
Roofer Business Training
Structured training that turns what roofers know on the tools into a business that runs properly.
SystemsRoofer Business Systems
Systems roofers build on their own data, so the work runs properly without them standing there.
SoftwareRoofer Business Software
Software roofers build on their own data, instead of renting tools built for every trade at once.
Business appsRoofer Business Apps
The simple screens roofers build for their crew and customers, on their own data.
AIAI for Roofing Businesses
AI agents that do the office work for roofers, their way, so people stay on customers and the crew.
Marketing and leadsRoofer Business Marketing
How roofers get the phone ringing with the jobs worth having, not just the cheap ones.
Pricing and profitRoofer Business Pricing
The number roofers should actually be charging, worked out properly rather than guessed.
Hiring and teamRoofer Business Hiring
How roofers build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.