Data First Coaching

Coaching that starts from your numbers.Not from you explaining the business.

Data First Coaching is the trade business coaching method created by Greg Allan, founder of Tradies Success Academy. Before any advice is given, the Trade Business Intelligence Agent reads the owner's own job management and finance data, so the coaching starts from what the numbers show this week, not from what the owner can remember or explain. It finds the root cause of a problem, then puts in the system that fixes it.

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The Academy is at full capacity. 9,000+ owners trained, 4.9 stars from 123 Google reviews.

Data First Coaching

Why Data First Is Faster.

Data First Coaching is the trade business coaching method created by Greg Allan, founder of Tradies Success Academy. Before any advice is given, the Trade Business Intelligence Agent reads the owner's own job management and finance data, so the coaching starts from what the numbers show this week, not from what the owner can remember or explain. It finds the root cause of a problem, then puts in the system that fixes it.

How most coaching works

Most coaching starts with the owner explaining the business.

  • The first hours go on the owner describing the business to a coach.
  • The picture is out of date within weeks, because the numbers move every week.
  • So the advice treats what the owner happened to notice, which is usually a symptom.
  • Too often it comes from someone who has never run a trade business, or has only just started one.
  • The owner pays for the explaining, then pays again when the advice does not fit.

Data First Coaching

Data first starts from your numbers, not your memory.

  • The Trade Business Intelligence Agent reads your job management and finance systems first.
  • It sees your quotes, jobs, time on site and money as they are this week, not as you remember them.
  • It finds where the problem actually starts, not where it shows up.
  • You put in the system that fixes it at the root, and the data shows whether it worked.
Typical coaching against Data First Coaching
Typical coachingData First Coaching
Where it startsYou explain the businessYour own job and finance data
How current it isAs at the last meetingUpdated as your numbers change each week
What it fixesThe symptom you noticedThe root cause the data shows
Who coaches youOften someone who has never run a trade businessGreg Allan, who built a trade business a general manager now runs
The answer to growthUsually another wageAgents on the office work, people on customers and the crew
Your softwareAnother subscription or agencyTools you build on your own data, around how you work

Fix the root cause, once

The data names the real problem, so the system you put in fixes it once instead of patching the same symptom every month.

Own your software

Build your own tools on your own data, shaped around how your jobs run and how your customers buy. Cancel the subscriptions and agencies that were never built for your business.

A more human business

Agents do the non-billable work: the quoting, invoicing, chasing and reporting. Your people spend the day on customers and the crew, so relationships get better and the team performs.

Trade Business Intelligence Agent

The Agent That Reads Your Business First.

The Trade Business Intelligence Agent is the AI behind Data First Coaching. It combines thousands of Greg Allan's training videos and coaching sessions, and ten years of coaching trade businesses, with your own data from your job management and finance systems. So the plan it helps build is specific to your business, worked out from what your numbers show rather than a generic programme.

Your job management system

Every job, quote and visit: what was quoted, what was won, how long it really took on site, and what it made.

Your finance system

Cash in and out, what is owed to you, what you owe, and where the margin goes between the quote and the bank.

Ten years of trade coaching

Thousands of Greg's training videos and coaching sessions, so what your numbers show is matched to what has fixed it before.

Your numbers change every week, so the agent reads them every week. The plan moves with the business instead of working from the picture you gave somebody months ago. And because the data already lives in your own systems, the tools you build on it are yours: shaped around how your jobs run and how your customers buy, not rented from a company that built them for somebody else.

Why owners wait for Greg

A tradesman who built the business first.

Greg built Response Electricians in Perth to 30+ staff and 1,950+ five-star reviews. A general manager runs it.

He has trained 9,000+ trade business owners across Australia and New Zealand.

He created Data First Coaching after watching too many owners take advice from coaches who had never run a trade business, or had only just started one, and pay for it in their margin, their crew and their time.

He coaches every owner himself. That is why the Academy is regularly at capacity, and why new owners join a waitlist.

Your trade

Data First Coaching for Your Trade.

The method is the same. The numbers, the jobs and the problems are your trade's own.

Electrician Business CoachData First Coaching for electriciansPlumber Business CoachData First Coaching for plumbersBuilder Business CoachData First Coaching for buildersCarpenter Business CoachData First Coaching for carpentersHVAC Business CoachData First Coaching for hvac techniciansRoofer Business CoachData First Coaching for roofersLandscaper Business CoachData First Coaching for landscapersPainter Business CoachData First Coaching for paintersTiler Business CoachData First Coaching for tilersConcreter Business CoachData First Coaching for concretersSolar Business CoachData First Coaching for solar installersPlasterer Business CoachData First Coaching for plasterers

Questions

Data First Coaching, Answered.

What is Data First Coaching?
Data First Coaching is the trade business coaching method created by Greg Allan, founder of Tradies Success Academy. Before any advice is given, the Trade Business Intelligence Agent reads the owner's own job management and finance data, so the coaching starts from what the numbers show this week, not from what the owner can remember or explain. It finds the root cause of a problem, then puts in the system that fixes it.
What is the Trade Business Intelligence Agent?
The Trade Business Intelligence Agent is the AI behind Data First Coaching. It combines thousands of Greg Allan's training videos and coaching sessions, and ten years of coaching trade businesses, with your own data from your job management and finance systems. So the plan it helps build is specific to your business, worked out from what your numbers show rather than a generic programme.
Who created Data First Coaching?
Greg Allan created Data First Coaching. He is a tradesman who built Response Electricians in Perth to 30+ staff, now run by a general manager, and he has trained 9,000+ trade business owners. He built the method to replace coaching that starts with the owner explaining the business.
Why is coaching from your own data faster?
Because the explaining is already done. The Trade Business Intelligence Agent has read your jobs, quotes and finances before the coaching starts, so the time goes on fixing the problem rather than describing it. Your numbers change every week, and the coaching moves with them instead of working from an old picture.
What is the best business coach for a trade business?
The best business coach for a trade business has run a trade business, works from your own data rather than your memory, and fixes root causes with systems instead of handing over worksheets. That is the standard Data First Coaching was built to, and it is why Greg Allan is regularly at capacity.
Can I really cancel my software subscriptions and agencies?
Many owners can replace tools and agencies that were built for somebody else's business with ones they build on their own data, shaped around how their jobs run and how their customers buy. Greg shows you which to replace first and which to keep, so nothing the business relies on is switched off before its replacement works.
What do AI agents do in a data first business?
AI agents do the non-billable office work: quoting, invoicing, chasing payments, job notes, scheduling and reporting. An agent is software that does a job the way you would, with your prices, wording and rules. Your people spend their time on customers and the crew, so the business becomes more human, not less.
How do I start Data First Coaching with Greg?
Join the waitlist. Greg coaches every owner himself, so places are limited and the Academy is regularly at capacity. When a place opens he interviews the owners who look like the right fit and talks openly about how it works and what it costs to join. Joining the waitlist costs nothing and there is no obligation.

Join the Waitlist for Data First Coaching.

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The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.