TradesHVAC TechniciansCoaching

HVAC Business CoachingYou call every tender, every hire and every price. Nobody senior ever checks your working.

Coaching for air conditioning and refrigeration owners who are making every big call alone. Pricing a plant replacement, deciding whether to take on a maintenance portfolio, handling a tech who wants out mid summer. You work with Greg Allan, who has made calls like these in his own business.

A painted scene of an air conditioning technician kneeling at an outdoor condenser unit against a brick wall, gauges and vacuum pump beside him

The week this is about

Sound Like Your Air Conditioning Business?

You price the biggest jobs on gut feel

A chiller replacement or a multi storey retrofit lands in your inbox. It is the biggest number you have ever quoted. There is nobody to check your labour allowance, your contingency or your payment terms, so you price it at 11pm and hope.

Your best tech resigns in the middle of December

Peak season, a booked diary, and the one bloke who can commission a VRF system hands in his notice. You have no plan, no bench, and no idea whether to counter offer. You make the call that night and live with it for a year.

You have nobody to compare yourself against

You do not know if your service margin is good or terrible. You do not know if other owners in air conditioning are working these hours. Everyone at the wholesaler says they are flat out, so you assume you are the only one struggling.

Decisions made alone at midnight get expensive slowly, and the cost never shows up as one big number you could point at and fix.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Coaching

Here Is What We Do About It.

You work with Greg Allan, directly. He built his own trade business and loves getting under the hood of yours: the numbers, the crew, the pipeline, the decisions you are making alone. Places are limited, and he only takes owners who are committed and willing to learn something new. It starts with a chat.

How it works

Three Steps, Starting Tonight.

Step 1

Have a chat with Greg

Talk to Greg about anything in your trade business. If he has time you book in. If not, you join his waitlist and he invites you when a place opens.

Step 2

Get accepted

Places are limited. Greg only takes owners who are committed, disciplined and willing to learn something new.

Step 3

Work the plan on a cadence

Not a pep talk. A plan with numbers against it, worked with Greg on a fixed rhythm, and he notices when you quietly stop doing it.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night.
The old way

More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced.
The new way

You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Air Conditioning Business Coaching Actually Changes.

Three things air conditioning business owners walk away able to do.

Walk into a large tender with your labour, contingency and terms already stress tested

Benchmark your service margin against other air conditioning owners, not against guesswork

Make the hire or fire call in a day instead of carrying it for a season

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down
Nights and weekends back
A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up
Work that actually pays
A trade business owner shaking hands with a new apprentice in the work yard
A good hire who stays
A trade business owner standing calmly in the yard while his crew load two utes behind him
Out of the middle of everything
9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

HVAC Business Coaching, Answered.

Will Greg understand air conditioning, or is it generic business advice?
The conversation is about maintenance agreements, plant replacement pricing and ticketed labour, not theory. Greg built his own trade business and knows how seasonality, compliance and after-hours breakdown work change the shape of your year.
I am a two van operation. Am I too small for this?
No. Two vans is exactly where the decisions start compounding: your first real hire, your first maintenance contract, your first year of paying wages through winter. Getting the structure right at this size is far cheaper than unpicking it at eight vans. Have a chat with Greg and he will tell you honestly what fits.
What actually happens when I have a chat with Greg?
Greg goes through where your air conditioning business is now, what the numbers look like, and what is holding the thing together. You get a straight read on your biggest constraint. He also talks openly about how the Academy's training, programmes and tools would help you fix it. It costs nothing and there is no obligation.
A painted scene of a trade business owner home before dark, sitting on the tray of his ute while his son runs to meet him

Have a Chat With Greg About Your Business.

An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.