Trades
Pick Your Trade.Then see exactly how we help.
Every trade has its own version of the same problem: the work is fine, the business is the hard part. These pages are written trade by trade, in the language of the job, so you can see what changes before you commit to anything.
The week this is about
It Is The Same Story In Every Trade.
The office work starts when the day ends
You finish on site at five and the quoting, the invoicing and the callbacks start at seven. The business only gets you when you are already spent, which is why it never moves forward.
Busy all year, nothing to show
The diary is full, the crew is flat out and the bank account never reflects it. Turnover keeps climbing and the number at the bottom does not, and nobody has ever shown you where it goes.
It all still runs through you
Every quote, every decision, every awkward phone call. Take a week off and the whole thing slows to a stop, so you do not take the week off, and that is the trap.
Another year of this is another year of the business owning you, and the hours you are putting in now are the ones you never get back.
Twelve trades
Find Yours.
Each page covers the nine ways we help that trade, written against how that trade actually makes and loses money.
Electricians
You are quoting at 9pm, chasing a builder for progress claims, and still on the tools.
See how we helpPlumbers
You are still taking the 2am blocked drain call, because nobody else in the business can.
See how we helpBuilders
Carrying the cost escalation, the unsigned variations and the progress claim nobody has paid.
See how we helpCarpenters
You can frame a house in a week. Getting paid for it takes months of chasing.
See how we helpHVAC Technicians
Flat out through summer, dead through winter, and the licence paperwork never lets up.
See how we helpRoofers
Hail week fills the diary, the wet week empties it, and the margin lands wherever it lands.
See how we helpLandscapers
Quoting off a sloping block, chasing green waste fees, and the spring rush eating your margin.
See how we helpPainters
You quote by the square metre, then lose three days to prep nobody paid you for.
See how we helpTilers
Last trade on site, first blamed for the leak, and squeezed on your rate per square metre.
See how we helpConcreters
The truck is booked, the crew is on site, and you still are not sure the job makes money.
See how we helpSolar Installers
You install the systems, chase the STCs, and still wonder where the margin went.
See how we helpPlasterers
Quoting per square metre off what the last builder paid, and hoping the margin is in there.
See how we helpHow we help
Nine Ways, Whatever You Swing.
Every trade page runs through the same nine. What changes is the example, because a roofer and a solar installer lose money in completely different places.
Training
Structured training that turns what trade business owners know on the tools into a business that runs properly.
Coaching
Greg Allan in your corner, holding trade business owners to the plan. By application.
Business systems, built by you
Systems trade business owners build on their own data, so the work runs properly without them standing there.
Business software, built by you
Software trade business owners build on their own data, instead of renting tools built for every trade at once.
Business apps, built by you
The simple screens trade business owners build for their crew and customers, on their own data.
AI for your trade
AI agents that do the office work for trade business owners, their way, so people stay on customers and the crew.
Marketing and lead generation
How trade business owners get the phone ringing with the jobs worth having, not just the cheap ones.
Pricing and profit
The number trade business owners should actually be charging, worked out properly rather than guessed.
Hiring and team
How trade business owners build a crew that does it right without being watched.
Worth knowing
Two Things That Apply To Every Trade Business.
Businesses in the building and construction industry that pay contractors must lodge a Taxable Payments Annual Report by 28 August each year, reporting every contractor payment made in the previous financial year.
Since 26 August 2024, whether an Australian worker is an employee or an independent contractor is decided by the real substance and practical reality of the whole working relationship, not by what the contract calls them.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
Questions
Before You Start.
Do I have to be a certain size before this is worth it?
My trade is not on the list. Can you still help?
What does it cost to start?
Is this Australian and New Zealand specific?
Join the Waitlist to Work With Greg.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who are committed and ready to learn something new.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.
Looking for the lesson library instead? The Learning Hub.