TradesBuilders
Build the Business, Not Just the HouseFixed price contracts, thin margins and slow progress claims are a business problem, not a building problem.
This is for the licensed builder who owns the company: the one signing fixed price contracts, carrying the cost escalation, chasing progress claims and holding the licence. Everything here is about running the building business properly, so the jobs stop running you.

The week this is about
Running A Building Business Looks Like This.
The fixed price you signed eleven months ago
Timber and steel moved after you signed. The client holds a contract with a fixed number on it and no interest in your supplier invoices. You wear the difference, job after job, and it comes straight out of the margin you priced.
Variations done on a handshake at the site
The client asked for the extra window while you stood in the mud. You did it. Now the final claim is disputed, and under the NSW Home Building Act and QBCC rules a variation must be written and signed before you can enforce it.
Sunday night doing the claim schedule again
Lock-up went through on Thursday. The claim should have been out Friday. Instead you are at the kitchen table pricing next week's job, working out who chases the plasterer, and the invoice from the frame supplier is due on Monday.
Stay there and you keep building other people's homes on your own overdraft, until the day a single bad job takes the licence with it.

How we help
Seven Ways We Help Builders.
Every one of these is a way building business owners get out from under the business and start running it properly. Start wherever it hurts most.
Builder Business Training
Structured training that turns what builders know on the tools into a business that runs properly.
CoachingBuilder Business Coaching
Greg Allan in your corner, holding builders to the plan. By application.
SystemsBuilder Business Systems
The documented process that lets the work happen properly when builders are not standing there.
The free appBuilder Business App
Lessons, tools and a room full of other owners, free for builders with an active ABN.
Marketing and leadsBuilder Business Marketing
How builders get the phone ringing with the jobs worth having, not just the cheap ones.
Pricing and profitBuilder Business Pricing
The number builders should actually be charging, worked out properly rather than guessed.
Hiring and teamBuilder Business Hiring
How builders build a crew that does it right without being watched.




Worth knowing
Two Things Every Builder Running A Business Should Know.
Construction accounted for 2,832 company insolvencies in FY2023-24, roughly 27 percent of all Australian company collapses, the highest of any industry.
A Queensland builder in financial category SC1 must hold at least $12,000 in net tangible assets, and SC2 at least $46,000, or the licence itself is at risk.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.

Who you will be talking to
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
What AI actually changes
The old way. The new way.

More customers meant more people doing your computer work, and you paying for all of it.

You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
So you hired people to do it. Office staff, bookkeepers, admin.
None of it is billable, and every hire costs wages, sick leave and another person to manage.
Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
Your people do what only people can do: looking after customers and leading the team.
Everything else goes to agents that do it your way, instantly, any time it is needed.
No sick leave. No capacity problems. They scale as far as the business does.
So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
Questions
Builders Ask Us These.
What licence do I need before I can contract building work?
How long does it take to get a builders licence?
Do I need home warranty insurance on every job?
Which edition of the National Construction Code applies to my homes right now?
Other trades
Not Your Trade?
Electricians
You are quoting at 9pm, chasing a builder for progress claims, and still on the tools.
See how we helpPlumbers
You are still taking the 2am blocked drain call, because nobody else in the business can.
See how we helpCarpenters
You can frame a house in a week. Getting paid for it takes months of chasing.
See how we helpHVAC Technicians
Flat out through summer, dead through winter, and the licence paperwork never lets up.
See how we helpRoofers
Hail week fills the diary, the wet week empties it, and the margin lands wherever it lands.
See how we helpLandscapers
Quoting off a sloping block, chasing green waste fees, and the spring rush eating your margin.
See how we help
Have a Chat With Greg About Your Business.
An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.