TradesBuildersCoaching

Builder Business CoachingNobody else in your life understands a stalled build, a stalled claim and a bank balance that is dropping.

Coaching for builders who carry the licence, the contracts and the payroll. You work with Greg Allan, who has seen a job go sideways, a client stop paying and a key person quit, and who will tell you what to do about it.

A painted scene of a timber framed house on its slab with the roof trusses up, builders working along the top plate against an open sky

The week this is about

Sound Like Your Building Business?

You are the only one who can decide anything

Whether to take the job at that price. Whether to keep the chippy who is slow but reliable. Whether to sign the contract with the escalation clause struck out. Every one of those lands on you, and there is nobody to test it against.

Your accountant sees it twelve months late

The BAS and the year end tell you what already happened. They do not tell you the job at lock-up is running behind budget, or that your open job value is beyond what your warranty eligibility will support.

Growing has made it worse, not better

Four jobs running instead of two. Two supervisors instead of you. More turnover, more risk, more people to pay on the twentieth, and less of your own time than when you were swinging a hammer for a living.

Building it out alone means every mistake gets paid for in full, in your money and your marriage, before anyone tells you it was avoidable.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Coaching

Here Is What We Do About It.

You work with Greg Allan, directly. He built his own trade business and loves getting under the hood of yours: the numbers, the crew, the pipeline, the decisions you are making alone. Places are limited, and he only takes owners who are committed and willing to learn something new. It starts with a chat.

How it works

Three Steps, Starting Tonight.

Step 1

Have a chat with Greg

Talk to Greg about anything in your trade business. If he has time you book in. If not, you join his waitlist and he invites you when a place opens.

Step 2

Get accepted

Places are limited. Greg only takes owners who are committed, disciplined and willing to learn something new.

Step 3

Work the plan on a cadence

Not a pep talk. A plan with numbers against it, worked with Greg on a fixed rhythm, and he notices when you quietly stop doing it.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night.
The old way

More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced.
The new way

You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Building Business Coaching Actually Changes.

Three things building business owners walk away able to do.

Decide on a job, a price or a hire with someone who has made that call before

Know your open job value, your margin and your cash position every single week

Get your week back off site without the builds falling over behind you

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down
Nights and weekends back
A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up
Work that actually pays
A trade business owner shaking hands with a new apprentice in the work yard
A good hire who stays
A trade business owner standing calmly in the yard while his crew load two utes behind him
Out of the middle of everything
9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Builder Business Coaching, Answered.

Will Greg actually understand residential building?
Yes. Greg built his own trade business and has trained 9,000+ tradies, builders among them. He knows what base, frame, lock-up, fixing and completion mean, and what a stalled progress claim does to your week. You are not explaining the industry before you get to your problem.
I am flat out on site. How much time does this take?
Less than the time you currently lose to problems that keep coming back. Sessions with Greg are scheduled and short, and the work between them is applied to the job you are running now, not homework. You bring the contract you are about to sign, and you leave knowing whether to sign it.
Who will I actually be working with?
Greg Allan. Most coaching companies hand you a salesperson, then a coach who has never run a trade business. Here, when you enquire you speak to Greg, and if you are accepted you work with Greg. Places are limited, so he takes owners who are committed and ready to do the work.
A painted scene of a trade business owner home before dark, sitting on the tray of his ute while his son runs to meet him

Have a Chat With Greg About Your Business.

An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.