Business Foundations · Weekly live training
Built for trade business owners.The foundations nobody taught you.
Your apprenticeship taught you the trade. Nobody taught you pricing, hiring, cash flow, or how to build a business that does not need you on every job. Business Foundations delivers weekly live group training across the six areas every trade business owner needs, from operators who have done it, not theorists who have studied it.
Includes full Learning Hub access and the Tradies App community. Membership is quoted straight on a call, not from a pricing page.
The real problem
You are constantly reacting to problems
Most trade business owners spend their days putting out fires because the right systems were never put in place. The problems feel different every week, but the root cause is always the same: missing foundations.
Reactive chaos every day
Every morning starts with a crisis. A job runs over, a supplier falls through, a team member calls in sick, and suddenly the whole day is derailed. You never get ahead because you are always catching up.
No real systems in place
You know the business needs structure, but right now everything runs on memory, habit and gut feel. There is no documented way of doing things, which means every task depends on you personally.
Doing everything yourself
You are the estimator, the project manager, the accountant, the HR department and the person on the tools. The business cannot function without you, and that is the opposite of freedom.
Working hard, not profitably
Revenue looks decent on paper but there is nothing left at the end of the month. Without financial visibility, proper pricing or margin tracking, you are busy but not building wealth.
Great on the tools, never taught business
You did your apprenticeship, got your licence and learned your trade inside out. But nobody taught you how to quote profitably, read a P&L, manage a team, or build a business that does not depend on you swinging a tool belt every day.
Huge days and cannot switch off
You are first on site and last to leave, then you go home and do the admin. There are not enough people to delegate to, so every problem lands on you. The business runs your life instead of the other way around.
Why this is different
This is not a pre-recorded course you will never finish
You have probably tried learning business before. A YouTube video here, a downloaded template there, maybe a self-paced course you got halfway through. None of it stuck because none of it was live, dynamic, or built for how trade businesses actually work.
What you have tried
- YouTube videos and free content that never connects the dots
- Generic business courses built for retail, SaaS and everything except trades
- Self-paced content you started strong and never came back to
- Advice from mates who are in the same reactive cycle as you
- Static templates and frameworks with no one to help you apply them
What Business Foundations is
- Live group training every week with Greg Allan: dynamic, not pre-recorded
- Expert guests, Q&A sessions, breakout activities, whatever drives the point home
- Every system was built inside a real trade business first
- Covers finance, operations, people, sales, strategy and business setup
- Includes the full Learning Hub (62 courses, 567 lessons) and community access
What we cover
Six foundations every trade business needs to get right
Every session tackles one of these six areas from a different angle. Some weeks it is a deep dive with Greg. Some weeks an expert guest leads the conversation. Some weeks it is Q&A, breakout activities or live problem-solving. The format changes because that is what makes the learning stick.
Business structure and setup
The commercial base everything else sits on. How your business is structured, how you set goals, how you manage your time as an owner, and the mindset shift from tradesperson to business operator.
Financial literacy and management
Cash flow, budgeting, pricing for profit, reading your numbers, and building the financial visibility that means you know exactly where every dollar is going and whether each job is actually making money.
Operations and systems
Job management, workflow design, standard operating procedures, and the operational structure that means your business runs the same way whether you are there or not. This is where reactive chaos dies.
Sales and marketing
Lead generation, quoting systems, conversion frameworks, and how to build a pipeline that keeps work flowing without relying on word of mouth alone. Practical marketing that actually works for trades.
People and team building
Hiring frameworks, onboarding, managing performance, and building a team that does not depend on you being on every job site. The first hire to create freedom is a qualified tradesperson, not an apprentice.
Strategy and growth
Long-term planning, scaling decisions, exit strategy foundations, and how to move from working in the business to working on it. This is where you map the path from operator to owner.
How it works
Every week is different. That is the point.
This is not a pre-recorded course you work through alone. Every week Greg runs a live session on Zoom focused on one of the six foundation areas. The format changes because different topics need different approaches.
Deep dives
Greg breaks down a specific system, walks through how it works inside Response Electricians, and shows you how to apply it to your business.
Expert guests
Specialists in finance, HR, marketing, operations and more join to share their expertise and answer questions directly.
Q&A and problem-solving
Bring your specific challenges. Greg and the group work through real situations in real time.
Breakout activities
Hands-on exercises where you build the system during the session, not just listen to someone talk about it.
What is included
Weekly. Live. Dynamic.
- Weekly live group training with Greg Allan
- Expert guests, Q&A, breakout activities
- Full Learning Hub access: 62 courses, 567 lessons
- The Tradies App community
- Session recordings in your library
The shift
Before and after Business Foundations
Before
- Every day starts with a crisis you did not plan for
- No idea where the money actually goes each month
- You are the only person who knows how anything works
- Quoting from gut feel and hoping the margin is right
- Working harder every year but the business never gets easier
After
- Systems in place that handle the day-to-day without you firefighting
- Financial visibility so you know exactly what every job costs and earns
- Documented processes that mean the business does not depend solely on you
- A pricing system built on real numbers, not guesswork
- More time, more profit, and a clear path from operator to owner
Is this you?
Built for owners who want structure
Whether you are just getting started or have been in business for years without formal business training, this programme gives you the systems that replace reactive chaos with structured control.
This is for you if
- You are a trade business owner who spends most of the day reacting to problems
- You have never had formal business training and want to build the right foundations
- You are doing everything yourself and want systems that create time freedom
- You want to understand your numbers, price properly and actually make profit
- You are ready to learn from someone who has built and systemised a real trade business
This is not for you if
- You want a quick fix and are not willing to put in the work each week
- You think your business problems will solve themselves over time
- You are not willing to change how your business operates
- You compete on price and plan to keep doing so
- You are already highly systemised and looking for advanced scaling support
Your trainer
Built by an owner. Delivered by an owner.
Greg Allan is the founder of Tradies Success Academy and owner of Response Electricians: an electrical business with 30+ staff, 1,950+ five-star reviews, premium pricing, and a GM who runs the operation without Greg needing to be there.
Every system taught in Business Foundations was built inside Response Electricians first. Greg delivers these sessions live because the foundations are the most important part of any trade business, and the part most owners skip.
This is not theory from someone who read a book. It is the exact playbook from a business that works.
Greg Allan
Owner. Operator. Trainer.
- Owner of Response Electricians (30+ staff)
- 1,950+ five-star Google reviews
- GM-led: the business runs without the owner
- Premium pricing, never competes on price
- Founder of Tradies Success Academy
What changes
The foundations that transform how your business runs
Financial visibility
You will know exactly what every job costs, what your margins are, and where the money is going. No more guessing whether you are actually making profit.
Operational structure
Documented systems and processes that mean the business can run consistently whether you are on site or not. This is where reactive chaos ends.
Time freedom
When the foundations are in place, you stop being the bottleneck. You get your time back: to grow the business, to be with your family, or to step away entirely.
Included in your membership
More than just the weekly sessions
Your Business Foundations membership includes everything you need to build the business fundamentals: the live weekly training plus full access to the Learning Hub and community.
Weekly live group training
The core of the programme. Every week with Greg Allan: deep dives, expert guests, Q&A, breakout activities. Dynamic sessions that cover the six foundations from every angle.
Full Learning Hub access
62 courses. 567 lessons. The complete curriculum covering financial management, marketing, hiring, operations, leadership, and every system inside a scaled trade business. On demand, at your pace.
The Tradies App community
A private community of trade business owners across Australia and New Zealand. Share wins, ask questions, and get peer support from people who understand your world.
Session recordings
Every live session is recorded and available in your library. If you miss a week or want to revisit a topic, it is all there waiting for you.
Common questions
Frequently asked questions
Who runs the sessions?
Is this a fixed course with set lessons?
What if I have been in business for years?
What is the time commitment each week?
What does the membership include?
How is this different from Freedom Fighter 1:1 or Tradie Teams?
The free front door
Start free in the Tradies App
Lessons, the members community and real tools, free with an active ABN. Prove the system works on your own numbers before you spend a dollar.
The Tradies App is free for verified ABN holders in Australia and New Zealand.
Ready to put the foundations in place?
Tell the team about your business and we will match you with the right programme. Membership is quoted straight on the call.