Lead Coach
Josh Graham
Built and sold two electrical businesses with 100+ staff. Business strategy, operations and hiring at scale.
About Tradies Success Academy
Built by a trade business owner.
For trade business owners.
This is not a motivational seminar. It is a high-performance training ground for owners who want a business that runs without them.
8,000+tradies trained4.9★Google rating4.9★App Store rating
The Mission
Shortcut the ten years I took the hard way.
It took me ten years to figure out how to build a trade business that could actually run without me. Ten years of painful, expensive lessons. The wrong hires. The cashflow scares. The weeks where I was working every hour and still going backwards.
Every lesson I learned the hard way is now the curriculum. That is the entire reason this Academy exists: so the next generation of trade business owners do not have to bleed a decade to get where they want to be.
Members today are hitting operational time freedom inside one to two years, not ten. They are living the life the business was supposed to deliver in the first place.
We have trained over 8,000 trade business owners. We have seen every situation an owner can land in, and we know the fastest way out. We have the training. We have the coaches. We know what moves the needle first.
I will not let another trade owner burn a decade figuring out what we can teach in a year. That is the entire point.
Greg Allan · Founder, Tradies Success Academy
The Numbers
Trained. Proven. Working.
8,000+
Trade owners trained
1 to 2
Years to operational freedom
14
Specialist coaches
10+
Years of frameworks
The Credentials
The frameworks are battle-tested.
Response Electricians, the trade business Greg runs alongside the Academy, is the live test bench. Everything taught here has been proven in a real operating business first.
Response Electricians
Service Business of the Year
Four years running.
Greg Allan
National Electrician of the Year
2017 and 2024.
The Academy
8,000+ owners trained
Across Australia and New Zealand.
Why We Are Different
Systemised, not motivational.
Three things set the Academy apart from every other trade business training programme on the market.
Approach
Systemised
Not motivational. Repeatable frameworks, not hype.
Grounding
Practical
Not theoretical. Tested in live trade businesses.
Focus
Trade-specific
Not generic. Built for owners running trucks and tools.
The Pathway
Foundation. Growth. Expansion. Scale.
Every trade business owner moves through the same four stages. We meet you wherever you are and help you move to the next one faster.
Phase 01
Foundation
Install the essentials. Get visibility, structure and confidence in the numbers before scaling anything.
Phase 02
Growth
Build repeatable systems for sales, job management and hiring. Move from sole trader to a real team.
Phase 03
Expansion
Tighten operations, sharpen leadership and step off the tools for good.
Phase 04
Scale
Own a mature, systemised business that runs without you. Operational time freedom, sustained.
Member Proof
The systems are already working.
Every week, members turn training into results on the ground. A sample of owners who have applied the frameworks:
From $90K loss to 7 trucks
Rebuilt a plumbing business after a $90K loss using the Financial Visibility Loop, then scaled to a 7-truck operation.
Jay HoganPlumbing business owner
Sole trader to strategic first hire
Engineered the first hire the right way. Bought back owner time, lifted margin and unlocked the next growth step.
Tom BrennanTrade business owner
Sole operator to a team of 14
Went from on the tools to general manager of a 14-person HVAC business in 18 months. Hiring Philosophy applied in full.
Ben DoranHVAC business owner
The Team
Your team of specialists.
Every coach brings deep expertise in one specific area. You get a well-rounded strategy tailored to your business, delivered by specialists who have built and scaled trade businesses themselves.
The Coaches
Lead Coach
Levi Hamilton
Grown teams of 40+. Scaling operations and building high-performance trade businesses.
Lead Coach
Jack May
20+ years carpentry. People management, quoting systems and strategic planning for trade owners.
Specialty Coaches
AaronAccounting
Translating finance into plain English. Cash flow, profitability and financial confidence.
AbhiOperations
Scalable systems, streamlined processes and customer engagement that drive profitability.
AndrewAccounting
20+ years public practice and industry. Cashflow, pricing, costing and financial reports.
BethHR & Hiring
Attraction, recruitment, performance, leadership development, culture and compliance.
GregProject & Business Management
30 years construction, 18 years running a building company. Project planning, quoting and margin discipline.
JamiePeople & Culture
Team culture, leadership development and building businesses people want to work for.
Josh HornemanStrategy & Accountability
Navigate business challenges, maximise opportunities and transform the way owners lead.
KelliMeta Marketing
Meta made simple and practical. Ads, targeting and getting better results from the spend.
LeanneLeadership & Strategy
Business identity, team direction, achievable goals, culture and customer experience.
SimoneAccounting
Cashflow and profit, tax and compliance, financial systems and business growth strategy.
SteveProfit & Wealth
Cash flow management, profit strategy, forecasting, business structures and personal finance.
Next Step
Ready to build owner freedom?
Whatever phase you are in, there is a programme built for it. Talk to the team, explore the suite, or start free in the Tradies App today.
Learning Hub
The full lesson library, self paced, inside the Tradies App.
Business Foundations
Weekly live sessions hosted by Greg Allan.
AI Club
Weekly live AI workshops built for trade businesses.
Tradie Teams
Small groups of owners in your trade, working the same system.
Freedom Fighter 1:1
One to one with your own dedicated expert, built around owner freedom.
Inner Circle
The top rung, for owners taking the business all the way.
Start a business
Setting up a new trade business? Start here.
The Tradies App, free
Lessons, the members community and real tools, free with an active ABN.