AI Powered Trade Business Growth

Build your own AI.Stop renting somebody else's.

Set up AI in your business. Build agents that do the repeating work on their own. Run your own website, ads and pipeline. Build your own branded app to manage the lot. You already know how your business works. That was always the hard part. The part that needed code is the part that just disappeared.

Free for verified ABN holders in Australia and New Zealand. No card, no trial clock. The AI Coaching Call costs nothing and is built for owners already turning over $10k a month or more.

A trade business owner standing in his yard in the late afternoon while the work carries on around him, phone in his pocket
9,000+tradies trained4.9Google rating4.9App Store rating

The Advantage

Every Industry Is Being Repriced. Yours Is The Exception.

This is the part nobody has told you, and it is the reason the next two years matter more for a trade business than for anyone else.

Exposed

  • The bookkeeper reconciling your accounts
  • The agency writing your ads on numbers it cannot see
  • The draftsman marking up your plans
  • The copywriter, the designer, the admin assistant
  • Anyone whose whole product was sitting at a computer

Safe

  • Nobody is replacing the sparky on the switchboard
  • Nobody is replacing the plumber under the house
  • Nobody is replacing the chippy on the frame
  • A licence, two hands and a van cannot be downloaded
  • Your chargeable hour is the safest in the country
So you are the one industry that gets all of the upside and none of the exposure.The work you charge for is untouched. Everything around it, the quoting, the chasing, the scheduling, the marketing, the reporting, the hiring, is now work you can hand to agents you build yourself. The businesses that build this year will run on a cost base the ones that wait cannot compete with.

What You Build

Four Things. You Build Every One Of Them Yourself.

This is not a list of AI tools to sign up to. It is what you will be able to build, and own, with nobody charging you a licence fee to keep using it.

One

Set Up Your AI

Agentic AI wired into your business, your accounts and your own numbers. Not a chatbot you paste questions into. A setup that can see your jobs, your costs and your customers, and act on them.

Replaces the consultant who sets it up and then bills you every month to keep it running.

Two

Build Your Agents

Any task that gets done on a computer, handed to an agent that does it on its own and keeps doing it. Quoting. Chasing money. Scheduling. Follow-ups. Reporting. You build it once, in plain English, and it turns up every day.

Replaces the hours you do after dinner, and the subscription that does 60% of the job.

Three

Own Your Growth

Your website, your ads and your sales pipeline, run by you on your own numbers. You will know your real cost per lead, because you can see it, and you will change the ad yourself the same afternoon you decide to.

Replaces the agency retainer, and the wait for someone else to make the change.

Four

Build Your Business's Brain

Your own app, fully branded to you, and the document set behind it. One place that runs every agent, every process and every system in the business, built around how your business actually works rather than how somebody else assumed it would.

A development shop quotes $30,000 to $80,000 for this. You build it and you own it.

You are not starting from a blank screen.The route is already written: the Pathway takes you through it in order, the Systems Library hands you 253 systems that each come with the prompt that builds them, and your own connection lets your AI read your real business data. You will pay for the AI itself, about what one piece of business software costs you now. You will not pay a licence fee to us or to anyone for what you build with it.

Individual results, quoted as the member wrote them. What any owner gets out of this depends on their business and the work they put in, and any cost or saving named here is an example rather than a quote for your business. Results vary.

How It Works

A Route, A Library, And Your Own Numbers.

Three things that make the difference between learning about AI and having something running by Friday.

The Pathway

Six phases and 48 build steps, in order. You are never deciding what to do next, which is the reason most owners stall on step one and call it a lack of time.

The Systems Library

253 published systems, each one filed against a seat on your org chart, and each one carrying the written prompt that builds it. You are not starting from a blank screen and a good intention.

Your own connection

The bit almost nobody sets up: your AI reading your real jobs, your real costs and your real customers. Advice from a chatbot that cannot see your numbers is a guess with good grammar.

Built By Members

Tradies, Not Developers.

Six things built by trade business owners, in their own words, from the app and from AI Club sessions. Not one of them writes code for a living.

Trade business owners at an AI Club session working through a wall of their own business systems

SOPs, admin process, role KPIs and 90 day onboarding plans.

Always struggled to get traction implementing systems and setting up all my software to operate effectively. After doing the Ai club I have done more in a month and a half than 8 years of business.

Michael, carpenter

A job ad that brought 600 applicants and seven hires.

We needed staff for the upcoming contract. Used Claude to polish our job ad and got over 600 applicants in 30 days. Hired 7 staff this round. Growing our team isn’t a bottleneck anymore.

Jay, builder

Every quote checked for margin and markup before it goes out.

I ran my quotes through Claude and got them analyzed for proper margins and markups. Set up my terms and conditions too. I’ve started pricing profitably now and the quotes are getting accepted.

Mathew, carpenter

A finance handover built the day his bookkeeper cut her hours.

Claude made us a complete Handover document that itemises who needs to do what and when, all key dates for IAS and Bas submissions, who needs to send statements, who needs to upload receipts. I feel like i am really clear on the financial reporting process and obligations of the business now.

Tom, electrician

A voice-operated assistant that runs his day.

It can tell me leads that I have to get in touch with, draft emails. And all completely voice operated.

Mitchell, flooring

Review replies written off the real job detail.

Nails the reply first go most of the time. Pulls real detail from SimPro, the employee, the service, the suburb, so the reply references the actual job, not generic fluff.

Byron and Amy, plumbing

Individual results, quoted as the member wrote them. What any owner gets out of this depends on their business and the work they put in, and any cost or saving named here is an example rather than a quote for your business. Results vary.

The Honest Numbers

Where Owners Actually Get To.

One hundred and thirty seven owners hold an AI Club place. This is how far they have got since the tracker was reset on 12 August, read straight off the system on 10 September, including the two rows that make us look worst.

PhaseStarted itFinished it
  • Hold an AI Club place137-
  • Set up Claude17 steps6528
  • Set up your database8 steps189
  • Set up your codebase5 steps95
  • Set up your interface6 steps74
  • Build the business tools8 steps40
  • Automate it, then run it4 steps10
Nobody has finished the last two yet. Those are the two this page sells.We could have printed the first column on its own and it would have looked much better. Every one of those owners knew what they wanted and most have run a business for years, so what stopped them was never understanding, it was a Tuesday night and a job to quote. That is the whole reason the coaches now build it with you instead of handing you a list, and it is the number we are here to move.

Practise What We Teach

We Did Not Cut The Bill. We Moved It.

We replaced HubSpot with the system our own team runs on, and killed CoSchedule and Maxio outright. What we spend now goes to the AI instead, and this year so far that has come to $69,143.

That number is not a guide to what this costs you, and it would be dishonest to let it look like one. It is what it cost to build an entire software company: the app, the Command Centre our coaches run on, the agents that watch our numbers, the engine that builds this marketing. It is also, frankly, more than it needed to be. We learned how to do this the expensive way first, over a year, and getting that same work done for a fraction of it is now part of what we teach. A trade business building its own systems is paying for a subscription, not for what is above.

That is the honest shape of it, and it is the point. The money did not vanish. It moved off software that held our data and did most of what we needed, and onto the thing that builds exactly what we want. What changed is what we own at the end. Stop paying a software company and you lose the product. Stop paying for AI and you keep every system, every document and every line it wrote for you.

The app you would be handed, the system our coaches run on, the engine that builds our marketing: built in house with the method on this page. No development shop, and no agency retainer on the books. We are not recommending a way of working we have not already paid for ourselves in Sundays.

Individual results, quoted as the member wrote them. What any owner gets out of this depends on their business and the work they put in, and any cost or saving named here is an example rather than a quote for your business. Results vary.

Want to know what AI would actually do in your business?

Questions

The Ones Owners Actually Ask.

I am not technical. Am I going to be able to do this?
The hard part of building a business system is knowing how the business actually works, and you have known that for twenty years. The part that needed code is the part that just disappeared. You describe what you want in plain English and it gets built. Every member in the list above is a trade business owner, not a developer.
I have no time. That is the whole problem.
That is exactly why the old way stopped working. You would learn something, agree it was right, and never get a Sunday to build it. An agent is built once and then turns up every day without you. The first one usually takes an afternoon, and it is the last time you do that job.
You are telling me to stop paying subscriptions, and you charge a monthly fee.
Fair, so here is the whole answer including the part that costs you money. You will pay for the AI itself, which is a subscription about the size of one piece of business software you already pay for, and there are a couple of free accounts to set up behind it. We are not pretending that away. What you will not pay is a licence fee to us or to anyone for what you build with it. You own the agents, the app, the documents and the data, and if you stop paying us tomorrow you keep every bit of it. That is the difference between tuition and rent, and it is a smaller claim than "no more subscriptions" because the smaller one is true.
Does this replace the pricing, hiring and systems coaching?
No, and it never will. Pricing, hiring, systems, the numbers and the admin are still the outcome, and they are still what we have taught 9,000+ owners over ten years. What changed is that you now implement them at a speed that was not available before.
Will AI take my trade?
No. Nobody is replacing the person on the switchboard, under the house or on the frame. That is precisely why a trade business is the best-positioned business in the country right now: the work you charge for is safe, and everything around it is now yours to automate.
Where do I actually start?
The AI Coaching Call. Thirty minutes, one on one, on what AI would do in your business, which part is worth building first, and how fast the Pathway gets you there. It costs nothing. Or get the app free and start on the lessons tonight.