By application. Limited places.
You speak to the owner who built it.
Get accepted, and you work with him.
Greg Allan built Response Electricians and has trained 9,000+ trade business owners. Talk to him about anything in your trade business.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.

What AI actually changes
The old way. The new way.

More customers meant more people doing your computer work, and you paying for all of it.

You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
- Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
- So you hired people to do it. Office staff, bookkeepers, admin.
- None of it is billable, and every hire costs wages, sick leave and another person to manage.
- Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
- Your people do what only people can do: looking after customers and leading the team.
- Everything else goes to agents that do it your way, instantly, any time it is needed.
- No sick leave. No capacity problems. They scale as far as the business does.
- So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
What that means for you
Less computer work. More business.
Systems in minutes
You describe the job in plain words and the system gets built. No code. What used to be a project is an afternoon.
A human-centred business
Your people spend their day with customers and the team. That is where work gets won, and it is the part your competitors cannot copy.
Your time back
The work that used to eat your evenings goes to the agents. You get those hours back.
Individual results. Where a member is quoted, it is in their own words. What any owner gets out of this depends on their business and the work they put in, and any cost or saving named here is an example rather than a quote for your business. Results vary.
Where this comes from
I built the business first. Then I taught it.
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
- 9,000+
- Owners trained across Australia and New Zealand
- 30+
- Staff at Response Electricians, GM led
- 1,950+
- Five-star reviews at Response Electricians

By application
Limited places. Committed owners only.
I only take on owners who are committed, disciplined and willing to learn something new.
Have a chat with me about anything in your trade business. If I have capacity, you book a time in my diary. If I do not, you join my waitlist and I invite you when a place opens.
Start with a chat.
Tell me where the business is at and where you want it to go. It costs nothing and there is no obligation.