On your own
Every job. Then every quote.
The work pays. The quoting, invoicing and chasing after dark does not.
The next job stops meaning another late night.
Full capacity. Waitlist open.
Work that keeps coming. Jobs that pay. Your nights back.
Working alone, leading a crew or running an established operation: we take you to a business that grows safely, a crew the best tradies want to join and every job priced to make money. It gets bigger without the headaches, and you get your time back.
The Academy is at full capacity. 9,000+ owners trained, 4.9 stars from 123 Google reviews.
Every size of trade business
One ute or a fleet of them, the trap is the same.
Everything waits on the owner. For ten years the only way out anyone offered was another wage. There is a faster way now, and it works at every size.
Growing a crew
The crew is busy. The owner is still the bottleneck.
More people and more jobs, and every decision still lands on the owner's phone.
The crew runs the day without you checking everything.
Running an operation
Bigger overhead. Same bottleneck.
Managers, admin and software cost more every year, and the big calls still land on the owner.
A business that performs without you in it.
Whatever the size, Greg works out where yours starts. Join the waitlist and he interviews the owners who fit when a place opens.
The old playbook
Most trade coaching runs the same way. We know. We ran it.
- A salesperson signs the owner up.
- A coach who has never run a trade business takes over.
- A programme, a folder of worksheets and a pep talk.
- And when the business gets busy, the answer is always the same: hire. An office manager. An admin. Another wage.
- Which means the owner needs time and money before they are allowed to start.
For ten years we coached 9,000+ trade owners. The academy grew to 35 staff, a CEO and 15 coaches.
And it became the thing I started it to fix. Owners went from a salesperson, to a coach, to a programme, further and further from anyone who had built a trade business. And underneath all of it, the advice was still: hire someone.
I hated it. So I cut it back. Now every owner deals with me.
Then the tools changed.
The quoting, invoicing and chasing we spent ten years telling owners to hire for can come off them now, without another wage.
No spare day needed to start. No new wage needed to grow.
Where we take you
A business that grows without taking more of you.
Most owners come to us running flat out: more work, more paperwork, less of them left. We take you to the other side of that. Steady work at the right price, a crew that runs the day, and a business that keeps growing without needing more of your nights.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
- Most trade businesses grow the same way.
- More jobs means more quoting, invoicing, chasing and scheduling.
- None of it gets paid for.
- So the owner does it at night, after a full day on site.
- Or hires an office person to do it.
- The office grows. The wages grow. The margin does not.
- And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
- The phone rings with the jobs you want, at the price you set.
- You grow when you're ready, never faster than the business can carry.
- Every job is priced to make money, so the busy months show up in the bank.
- The best tradies in your area want to work for you, and they stay.
- The chasing, the paperwork and the 9pm admin stop landing on you.
- The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
The after
Picture your week once the office runs itself.
The quote goes out before you have packed the ute.
The invoice is sent before you are home.
The phone gets answered while you are on site.
And the evening is yours again.
Individual results. Where a member is quoted, it is in their own words. What any owner gets out of this depends on their business and the work they put in, and any cost or saving named here is an example rather than a quote for your business. Results vary.
“Always struggled to get traction implementing systems and setting up all my software to operate effectively. After doing the Ai club I have done more in a month and a half than 8 years of business.”
“I ran my quotes through Claude and got them analyzed for proper margins and markups. Set up my terms and conditions too. I’ve started pricing profitably now and the quotes are getting accepted.”
Inside the Academy
Full, because it works.
It's full because it works: 9,000+ owners trained and 4.9 stars from 123 Google reviews. Greg keeps it small on purpose, so join the waitlist and he'll interview the owners who fit when a place opens.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
- 9,000+
- Owners trained across Australia and New Zealand
- 30+
- Staff at Response Electricians, GM led
- 4.9
- Stars from 123 Google reviews
How it works
How do you get in?
The Academy is at full capacity, so every new owner starts on the waitlist. Tell Greg where the business is today and where you want to take it. He reads every application himself, and when a place opens he interviews the owners who look like the right fit. It costs nothing to join the waitlist. Join the waitlist.
Step 1
Join the waitlist
Tell Greg where the business is today and where you want to take it. He reads every application himself.
Step 2
Interview with Greg
When a place opens, Greg interviews the owners who look like a fit. It's about you: where you want the business to be, the life you want from it and what's in the way. Then he shows you how the Academy would help and what it costs to join.
Step 3
Take your place
When you're both in, you start straight away, with Greg and the group behind you.
Questions
Questions trade owners ask.
How can AI help my trade business?
AI agents can do the unbillable office work in a trade business: writing quotes, sending invoices, chasing payments, answering enquiries and scheduling jobs. Set up properly, they do it your way, with your prices and wording, at any hour, so you and your team spend your time on customers and the crew instead of paperwork.
Do I need to hire an office manager to grow my trade business?
Not any more. The old way to grow was to hire office staff for the quoting, invoicing and chasing. Today agents can do most of that work for a fraction of a wage, with no sick days and no capacity limit, so the people you hire can be the ones facing customers and running jobs.
How do I get off the tools?
You get off the tools by taking the office work off yourself first, then building systems your team can run without you. Greg did it in his own business, Response Electricians, which a general manager now runs. Inside the Academy, Greg shows you which job to hand over first.
How do I join the Academy?
The Academy is at full capacity, so new owners join the waitlist. When a place opens, Greg interviews the owners who look like the right fit and talks through how the Academy would help and what it costs to join. Joining the waitlist costs nothing and there is no obligation.
Who can apply?
Trade business owners in Australia and New Zealand who are ready to change how the business runs. Greg is the only coach and the Academy is at full capacity, so every new owner joins the waitlist. He only takes on owners who are building for the right reasons and give back to the group.
I am not good with technology. Will this work for me?
Yes. You don't need to be technical. The interview with Greg is about your business, not technology: where you want it to be, the life you want from it and what's in the way. If you're in, he talks plain trade language and you have him and the group behind you the whole way.
Get your nights back.
The Academy is full because it works, and Greg keeps it small on purpose so every business gets looked at properly, by him. He reads every application himself, interviews the owners who fit and only takes on owners who are building for the right reasons and give back to the group. Join the waitlist and he'll be in touch when a place opens.
P.S. Joining the waitlist costs nothing and there is no obligation. While you wait, the Tradies App is free with an active ABN, so you can start on the lessons tonight.