On your own
Every job. Then every quote.
The work pays. The quoting, invoicing and chasing after dark does not.
Agents take the office work, so the next job is not another late night.
Full capacity. Waitlist open.
Trade businesses are handing their 9pm quoting to AI agents.
Working alone, leading a crew or running an established operation: quotes, invoices and chasing done your way, at any hour, without another wage. The business keeps growing and you get your time back.
The Academy is at full capacity. 9,000+ owners trained, 4.9 stars from 123 Google reviews.
Every size of trade business
One ute or a fleet of them, the trap is the same.
Everything waits on the owner. For ten years the only way out anyone offered was another wage. There is a faster way now, and it works at every size.
Growing a crew
The crew is busy. The owner is still the bottleneck.
More people and more jobs, and every decision still lands on the owner's phone.
Systems and agents carry the office, so the team runs without you checking everything.
Running an operation
Bigger overhead. Same bottleneck.
Managers, admin and software cost more every year, and the big calls still land on the owner.
The operation mapped, AI built into how it runs, and a business that performs without you in it.
Whatever the size, Greg works out where yours starts. Join the waitlist and he interviews the owners who fit when a place opens.
The old playbook
Most trade coaching runs the same way. We know. We ran it.
- A salesperson signs the owner up.
- A coach who has never run a trade business takes over.
- A programme, a folder of worksheets and a pep talk.
- And when the business gets busy, the answer is always the same: hire. An office manager. An admin. Another wage.
- Which means the owner needs time and money before they are allowed to start.
For ten years we coached 9,000+ trade owners. The academy grew to 35 staff, a CEO and 15 coaches.
And it became the thing I started it to fix. Owners went from a salesperson, to a coach, to a programme, further and further from anyone who had built a trade business. And underneath all of it, the advice was still: hire someone.
I hated it. So I cut it back. Now every owner deals with me.
Then the tools changed.
The office work we spent ten years teaching owners to hire for, agents now do. Your way, at any hour, without another wage.
Across 69 systems from our build sessions, doing the job with AI takes 75.9% less time than doing it by hand.
No spare day needed to start. No new wage needed to grow.
What AI actually changes
What is the Agent Office?
The Agent Office is a set of AI agents that run the office side of your trade business your way. They write your quotes, send your invoices, chase what is owed and answer your enquiries, with your prices and your wording, at any hour. Your people stay on your customers and your crew.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. Agents run the office your way.
The old way
More jobs. More paperwork. Less of the owner left.
- Most trade businesses grow the same way.
- More jobs means more quoting, invoicing, chasing and scheduling.
- None of it gets paid for.
- So the owner does it at night, after a full day on site.
- Or hires an office person to do it.
- The office grows. The wages grow. The margin does not.
- And the owner is still the one everything waits on.
The new way
Meet the Agent Office.
- An agent is software that does a job the way you would do it.
- Your prices. Your wording. Your rules.
- It writes the quote while you are still on site.
- It sends the invoice the moment the job is done, and chases it until it is paid.
- No sick days. No capacity limit. No extra wage.
- Your people stay on what people do best: your customers and your crew.
You only add people who face customers and lead the crew. Everything else, the Agent Office handles.
The after
Picture your week once the office runs itself.
The quote goes out before you have packed the ute.
The invoice is sent before you are home.
The phone gets answered while you are on site.
And the evening is yours again.
Individual results. Where a member is quoted, it is in their own words. What any owner gets out of this depends on their business and the work they put in, and any cost or saving named here is an example rather than a quote for your business. Results vary.
“Always struggled to get traction implementing systems and setting up all my software to operate effectively. After doing the Ai club I have done more in a month and a half than 8 years of business.”
“I ran my quotes through Claude and got them analyzed for proper margins and markups. Set up my terms and conditions too. I’ve started pricing profitably now and the quotes are getting accepted.”
Inside the Academy
What you build.
Inside the Academy, working with Greg, you will:
- Build your own AI operating system on over ten years of trade business intelligence...
- Hand the first three jobs in your week to an agent...
- Implement a system in hours, not months...
- End the late-night quoting without hiring another wage...
- Work out what the unbillable hours are really costing you, on your own numbers...
The Academy is at full capacity. Join the waitlist and Greg interviews the owners who fit when a place opens.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
- 9,000+
- Owners trained across Australia and New Zealand
- 30+
- Staff at Response Electricians, GM led
- 4.9
- Stars from 123 Google reviews
How it works
How do you get in?
The Academy is at full capacity, so every new owner starts on the waitlist. You answer a few quick questions about your business, and when a place opens Greg interviews the owners who look like the right fit. It costs nothing to join the waitlist. Join the waitlist.
Step 1
Join the waitlist
A few quick questions about the business, so Greg can see if it is a fit.
Step 2
Interview with Greg
When a place opens, Greg interviews the owners who look like the right fit: the business, how the Academy would help and what it costs to join.
Step 3
Start building
If you are both in, you start building your AI operating system with the group.
Questions
Questions trade owners ask.
How can AI help my trade business?
AI agents can do the unbillable office work in a trade business: writing quotes, sending invoices, chasing payments, answering enquiries and scheduling jobs. Set up properly, they do it your way, with your prices and wording, at any hour, so you and your team spend your time on customers and the crew instead of paperwork.
Do I need to hire an office manager to grow my trade business?
Not any more. The old way to grow was to hire office staff for the quoting, invoicing and chasing. Today agents can do most of that work for a fraction of a wage, with no sick days and no capacity limit, so the people you hire can be the ones facing customers and running jobs.
How do I get off the tools?
You get off the tools by taking the office work off yourself first, then building systems your team can run without you. Greg did it in his own business, Response Electricians, which a general manager now runs. Inside the Academy, Greg shows you which job to hand over first.
How do I join the Academy?
The Academy is at full capacity, so new owners join the waitlist. When a place opens, Greg interviews the owners who look like the right fit and talks through how the Academy would help and what it costs to join. Joining the waitlist costs nothing and there is no obligation.
Who can apply?
Trade business owners in Australia and New Zealand who are ready to change how the business runs. Greg is the only coach and the Academy is at full capacity, so every new owner joins the waitlist. He only takes on owners who are building for the right reasons and give back to the group.
I am not good with technology. Will this work for me?
Yes. You do not need to be technical. Greg shows you, in plain trade language, what an agent does and which job to start with, and the Academy walks you through building it step by step.
Get your nights back.
The Academy is at full capacity. Greg is the only coach, so he only takes on owners who are building for the right reasons and give back to the group. Join the waitlist and he will be in touch when a place opens.
P.S. Joining the waitlist costs nothing and there is no obligation. While you wait, the Tradies App is free with an active ABN, so you can start on the lessons tonight.