Built, not taught
You do not needanother course.
There are cheaper places to get a strategy and most of them are free. The strategy has never been what was missing. What was missing was a spare Sunday, every week, for a year, to get it done and running.
The Academy is at full capacity. 9,000+ owners trained, 4.9 stars from 123 Google reviews.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
What usually happens instead
The owner goes to the course. It is good. Notes get taken.
Then it is back to a week with no room in it.
The notes go in a folder with the notes from the last one.
Twelve months later the same problem is on the list, and it feels worse.
That is not a discipline failure. It is what advice does when it arrives without hands.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
The after
What your week looks like after
The quote goes out before you have packed the ute.
The invoice is sent before you are home.
The phone gets answered while you are on site.
And the evening is yours again.
Where you end up
Where the owners Greg coaches end up
Work that keeps coming, and a business that grows only as fast as it can carry.
A crew the best tradies in your area want to join, and stay in.
Every job priced to make money, so you know what it makes before you say yes.
Your nights and weekends back, with the business running the day without you.
Bigger without the headaches: the chasing, paperwork and 9pm admin off your plate.
That's why every place is taken. Join the waitlist.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
How it works
How do you get in?
Step 1
Join the waitlist
Tell Greg where the business is today and where you want to take it. He reads every application himself.
Step 2
Interview with Greg
When a place opens, Greg interviews the owners who look like a fit. It's about you: where you want the business to be, the life you want from it and what's in the way. Then he shows you how the Academy would help and what it costs to join.
Step 3
Take your place
When you're both in, you start straight away, with Greg and the group behind you.
From an owner
One of them, in their own words
We set up systems for quoting, invoicing, work order reach outs. Stopped the handwriting. Freed me up to actually run things.
Individual results. Where a member is quoted, it is in their own words. What any owner gets out of this depends on their business and the work they put in, and any cost or saving named here is an example rather than a quote for your business. Results vary.
Questions
Questions trade owners ask
Is a business coach worth it for tradies?
It's worth it when something actually changes in the business, not just your notes. Most trade owners already know what to do; what's missing is the time to get it done. In the Academy it gets done with you, step by step, so it shows up in your week instead of sitting in a folder.
How can AI help my trade business?
AI agents can do the unbillable office work in a trade business: writing quotes, sending invoices, chasing payments, answering enquiries and scheduling jobs. Set up properly, they do it your way, with your prices and wording, at any hour, so you and your team spend your time on customers and the crew instead of paperwork.
Do I need to hire an office manager to grow my trade business?
Not any more. The old way to grow was to hire office staff for the quoting, invoicing and chasing. Today agents can do most of that work for a fraction of a wage, with no sick days and no capacity limit, so the people you hire can be the ones facing customers and running jobs.
How do I get off the tools?
You get off the tools by taking the office work off yourself first, then building systems your team can run without you. Greg did it in his own business, Response Electricians, which a general manager now runs. Inside the Academy, Greg shows you which job to hand over first.
How do I join the Academy?
The Academy is at full capacity, so new owners join the waitlist. When a place opens, Greg interviews the owners who look like the right fit and talks through how the Academy would help and what it costs to join. Joining the waitlist costs nothing and there is no obligation.
Who can apply?
Trade business owners in Australia and New Zealand who are ready to change how the business runs. Greg is the only coach and the Academy is at full capacity, so every new owner joins the waitlist. He only takes on owners who are building for the right reasons and give back to the group.
I am not good with technology. Will this work for me?
Yes. You don't need to be technical. The interview with Greg is about your business, not technology: where you want it to be, the life you want from it and what's in the way. If you're in, he talks plain trade language and you have him and the group behind you the whole way.
Keep reading
More ways your week changes
Start with how AI gives a trade owner their evenings back, in plain English, or join the waitlist.
The office half
Nobody is replacing you. You're handing over the paperwork.
And that's half your week back.
The second shift
One owner. Two jobs. Nobody pays for the second one.
And you cannot out-work it, because you have already tried.
What you stop paying for
Stop paying every month for things that never bring you a job.
Keep the money, and keep control of your own business.
Your next step
Get your nights back.
The Academy is full because it works, and Greg keeps it small on purpose so every business gets looked at properly, by him. He reads every application himself, interviews the owners who fit and only takes on owners who are building for the right reasons and give back to the group. Join the waitlist and he'll be in touch when a place opens.
P.S. Joining the waitlist costs nothing and there is no obligation. While you wait, the Tradies App is free with an active ABN, so you can start on the lessons tonight.
P.P.S. If you want a strategy handed over to take away and think about, this isn't for you. If you want it done and running in your business, join the waitlist.