TradesBuildersMarketing and leads
Builder Business MarketingWhen the referrals slow down, you find out how little of your pipeline you actually control.
Marketing and lead generation for building companies. How to fill a twelve month pipeline with the right jobs at the right margin, instead of taking whatever comes through a mate, a display home enquiry or a builder's board on a fence.
The week this is about
Sound Like Your Building Business?
Everything comes from referral and word of mouth
It worked for years. Then two of your best referrers retired, the market cooled, and the enquiries stopped. You have no list, no marketing and no way to turn the tap back on, with a crew still to pay.
You are quoting people who want the cheapest
Three quotes, and yours is the one with the escalation clause and the real allowances in it. They take the cheap number from the builder who has not costed properly. You lose the job, and often that builder goes broke on it anyway.
Your website is a gallery with no phone calls
Nice photos of a Hamptons build and a rendered extension, no reason for anyone to ring you instead of the next builder. Meanwhile the enquiries you do get sit unanswered for two days because you were on site.
A pipeline built entirely on referral is one quiet quarter away from you taking a job at a price you would never normally sign.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training: how builders get found, what to say to a homeowner planning a build, and how to follow up an enquiry properly. Business Foundations works it live each week with Greg Allan, and Greg holds you to actually running it.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Building Business Marketing Actually Changes.
Three things building business owners walk away able to do.
Fill your build pipeline from more than referrals and the odd display home walk-in
Answer an enquiry the same day with a process that does not depend on you
Win jobs on the strength of your build process, not the lowest number on the page
Questions
Builder Business Marketing, Answered.
How do builders get leads without racing to the bottom on price?
Should I be advertising, or is that a waste for a builder?
How long before marketing fills a building pipeline?
Builders
The Other Ways We Help Builders.
Builder Business Training
Structured training that turns what builders know on the tools into a business that runs properly.
CoachingBuilder Business Coach
Greg Allan in your corner, holding builders to the plan. By application.
SystemsBuilder Business Systems
Systems builders build on their own data, so the work runs properly without them standing there.
SoftwareBuilder Business Software
Software builders build on their own data, instead of renting tools built for every trade at once.
Business appsBuilder Business Apps
The simple screens builders build for their crew and customers, on their own data.
AIAI for Building Businesses
AI agents that do the office work for builders, their way, so people stay on customers and the crew.
Pricing and profitBuilder Business Pricing
The number builders should actually be charging, worked out properly rather than guessed.
Hiring and teamBuilder Business Hiring
How builders build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.