TradesBuildersMarketing and leads
Builder Business MarketingWhen the referrals slow down, you find out how little of your pipeline you actually control.
Marketing and lead generation for building companies. How to fill a twelve month pipeline with the right jobs at the right margin, instead of taking whatever comes through a mate, a display home enquiry or a builder's board on a fence.
The week this is about
Sound Like Your Building Business?
Everything comes from referral and word of mouth
It worked for years. Then two of your best referrers retired, the market cooled, and the enquiries stopped. You have no list, no marketing and no way to turn the tap back on, with a crew still to pay.
You are quoting people who want the cheapest
Three quotes, and yours is the one with the escalation clause and the real allowances in it. They take the cheap number from the builder who has not costed properly. You lose the job, and often that builder goes broke on it anyway.
Your website is a gallery with no phone calls
Nice photos of a Hamptons build and a rendered extension, no reason for anyone to ring you instead of the next builder. Meanwhile the enquiries you do get sit unanswered for two days because you were on site.
A pipeline built entirely on referral is one quiet quarter away from you taking a job at a price you would never normally sign.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training: how builders get found, what to say to a homeowner planning a build, and how to follow up an enquiry properly. Business Foundations works it live each week with Greg Allan, and coaching holds you to actually running it.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
What changes
What Building Business Marketing Actually Changes.
Three things building business owners walk away able to do.
Fill your build pipeline from more than referrals and the odd display home walk-in
Answer an enquiry the same day with a process that does not depend on you
Win jobs on the strength of your build process, not the lowest number on the page
Questions
Builder Business Marketing, Answered.
How do builders get leads without racing to the bottom on price?
Should I be advertising, or is that a waste for a builder?
How long before marketing fills a building pipeline?
Builders
The Other Ways We Help Builders.
Builder Business Training
Structured training that turns what builders know on the tools into a business that runs properly.
CoachingBuilder Business Coaching
A coach who has run a trade business, in your corner, holding builders to the plan.
SystemsBuilder Business Systems
The documented process that lets the work happen properly when builders are not standing there.
The free appBuilder Business App
Lessons, tools and a room full of other owners, free for builders with an active ABN.
Pricing and profitBuilder Business Pricing
The number builders should actually be charging, worked out properly rather than guessed.
Hiring and teamBuilder Business Hiring
How builders build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your complimentary coaching session. Free with an active ABN. No card, no trial clock.
Turning over $20k a month or more? Thirty minutes, one on one with a trade business coach, on what is capping the business and what to fix first.