TradesBuildersMarketing and leads
Builder Business MarketingWhen the referrals slow down, you find out how little of your pipeline you actually control.
Marketing and lead generation for building companies. How to fill a twelve month pipeline with the right jobs at the right margin, instead of taking whatever comes through a mate, a display home enquiry or a builder's board on a fence.
The week this is about
Sound Like Your Building Business?
Everything comes from referral and word of mouth
It worked for years. Then two of your best referrers retired, the market cooled, and the enquiries stopped. You have no list, no marketing and no way to turn the tap back on, with a crew still to pay.
You are quoting people who want the cheapest
Three quotes, and yours is the one with the escalation clause and the real allowances in it. They take the cheap number from the builder who has not costed properly. You lose the job, and often that builder goes broke on it anyway.
Your website is a gallery with no phone calls
Nice photos of a Hamptons build and a rendered extension, no reason for anyone to ring you instead of the next builder. Meanwhile the enquiries you do get sit unanswered for two days because you were on site.
A pipeline built entirely on referral is one quiet quarter away from you taking a job at a price you would never normally sign.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training: how builders get found, what to say to a homeowner planning a build, and how to follow up an enquiry properly. Business Foundations works it live each week with Greg Allan, and Greg holds you to actually running it.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.
Who you will be talking to
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
What AI actually changes
The old way. The new way.
More customers meant more people doing your computer work, and you paying for all of it.
You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
So you hired people to do it. Office staff, bookkeepers, admin.
None of it is billable, and every hire costs wages, sick leave and another person to manage.
Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
Your people do what only people can do: looking after customers and leading the team.
Everything else goes to agents that do it your way, instantly, any time it is needed.
No sick leave. No capacity problems. They scale as far as the business does.
So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
What changes
What Building Business Marketing Actually Changes.
Three things building business owners walk away able to do.
Fill your build pipeline from more than referrals and the odd display home walk-in
Answer an enquiry the same day with a process that does not depend on you
Win jobs on the strength of your build process, not the lowest number on the page
Questions
Builder Business Marketing, Answered.
How do builders get leads without racing to the bottom on price?
Should I be advertising, or is that a waste for a builder?
How long before marketing fills a building pipeline?
Builders
The Other Ways We Help Builders.
Builder Business Training
Structured training that turns what builders know on the tools into a business that runs properly.
CoachingBuilder Business Coaching
Greg Allan in your corner, holding builders to the plan. By application.
SystemsBuilder Business Systems
The documented process that lets the work happen properly when builders are not standing there.
The free appBuilder Business App
Lessons, tools and a room full of other owners, free for builders with an active ABN.
Pricing and profitBuilder Business Pricing
The number builders should actually be charging, worked out properly rather than guessed.
Hiring and teamBuilder Business Hiring
How builders build a crew that does it right without being watched.
Have a Chat With Greg About Your Business.
An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.