By application. Limited places.

Have a chat with Greg.Most companies send you a salesperson. Here you get the owner.

Ask me anything about your trade business. The quoting, the team, the cash, the week that never ends. And how agents can take the work nobody pays you for.

Have a chat with Greg

9,000+ trade business owners trained. An hour, one on one, at no cost.

9,000+trade business owners trained10 yrsdoing this4.9★Google rating60 minone on one with Greg

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Who you will speak to

Greg Allan. The Owner.

Greg Allan in orange and navy hi-vis workwear, smiling, holding a spirit level on his shoulder

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

I have priced the jobs, carried the wages bill and made the hire that did not work out. So we start at the real problem, not the warm-up questions.

What you can talk to me about

The Old Way. The New Way.

Anything in your trade business. Most chats end up here, because this is what changes everything else.

Illustration: a trade business owner standing over three office staff buried in paperwork at night.
The old way

More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced.
The new way

You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

  • Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
  • So you hired people to do it. Office staff, bookkeepers, admin.
  • None of it is billable, and every hire costs wages, sick leave and another person to manage.
  • Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

  • Your people do what only people can do: looking after customers and leading the team.
  • Everything else goes to agents that do it your way, instantly, any time it is needed.
  • No sick leave. No capacity problems. They scale as far as the business does.
  • So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

How it works

Short Form. Then My Diary.

1

Answer a few quick questions

About two minutes. Who you are, what your business looks like and what is getting in the way. I read it before we speak.

2

Pick a time in my diary

If I have room, you choose a time that suits and the invite lands in your inbox. An hour, one on one, with me.

3

Or join my waitlist

If I am full, you go on my waitlist. I am told straight away, and I invite you when a spot opens.

Places are limited. I only take on owners who are committed and ready to do the work.

Committed, disciplined and willing to learn something new. If that is you, I want to hear from you.

Member results

What Changes When It Is Fixed.

Reduced owner hours by 25+ per week

My coach saw things I could not see. Within three months we restructured our pricing, hired an office manager, and I stopped quoting every single job myself. Revenue went up and my hours went down.

Jay Hogan

Plumbing, Perth WA

From 7 days to 2 days on site

I had the team but no systems. Every day was chaos. My coach helped me build SOPs, implement proper job tracking, and hire an operations manager. Now I spend two days a week in the business, not seven.

Tybias Smith

Electrical, Mildura VIC

Before you apply

The Questions Everyone Asks.

Who will I actually be speaking to?
Me, Greg Allan. Not someone from a sales team and not a coach off a roster. If you are accepted, you work with me directly as well.
What can we talk about?
Anything in your trade business. Quoting, pricing, the team, cashflow, your week. Most owners also want to know how agents can take the office work off them, and I will show you.
Will you try to sell me something?
If I think I can help, I will tell you how I work with owners and what it involves. That is the honest answer. There is no obligation, and if it is not right for you, I will say so.
What does it cost?
Nothing. It is an hour, one on one, and you are not asked for card details.
Why is it by application?
Because I work with a small number of owners at a time, so I can go under the hood of each business myself. I only take owners who are committed, disciplined and willing to learn something new.
What if your diary is full?
You go on my waitlist. I am told the moment you join, and I will invite you when a spot opens.
Do I need to understand AI first?
No. Most owners I talk to do not yet. If you can tell me how your week runs, that is plenty.

By application

Have a chat with Greg.

9,000+ trade business owners trained. 4.9 stars across 123 Google reviews. An hour with me, at no cost.

Exclusively for trade business owners

Are you a trade business owner?

An hour, one on one with Greg. No cost, no obligation.