TradesHVAC TechniciansMarketing and leads

HVAC Business MarketingBuying leads in January and praying in June is not a marketing plan.

Marketing for air conditioning and refrigeration owners who want the phone to ring in the months it usually does not. Owned channels, repeat customers and a service base, instead of bidding against three other installers for the same shared directory lead.

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A painted scene of an air conditioning technician kneeling at an outdoor condenser unit against a brick wall, gauges and vacuum pump beside him

The week this is about

Sound Like Your Air Conditioning Business?

You are renting leads that go to four installers

The directory sends the same job to you and three competitors. Whoever answers first wins, and price is the only conversation. You pay for the lead whether you win it or not, and the customer never becomes yours.

Every install customer disappears after handover

You put a system in, hand over the remote, and never contact them again. Two years later they need a service and they search from scratch. You paid to acquire that customer once and someone else collects the maintenance revenue.

You go quiet exactly when you need work most

The ads and the calls happen in the heat, when you are already booked out. Then autumn lands, and you start marketing from a standstill with an empty diary and no pipeline. The quiet months are always a surprise, even though they arrive every year.

If every job has to be bought again from a stranger, you are not building a business, you are renting one season at a time.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Marketing and lead generation

Here Is What We Do About It.

TSA teaches marketing that fits how air conditioning money actually moves. Marketing and lead generation training inside the Learning Hub covers your own channels, your customer database and the offers that fill a quiet month. Business Foundations runs it live each week, and coaching holds you to the plan when summer gets loud.

The Tradies App

Free with an active ABN in Australia and New Zealand. No card, no trial clock.

Learning Hub

The full lesson library inside the Tradies App, self paced, $199/month.

Business Foundations

Weekly live sessions hosted by Greg Allan, where you bring your own numbers.

How it works

Three Steps, Starting Tonight.

Step 1

Fix what happens to the leads you already get

Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.

Step 2

Build one channel properly

One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.

Step 3

Make the phone ring on purpose

A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.

A small group of trade business owners in a coaching session, one of them explaining a plan at the head of the table

What changes

What Air Conditioning Business Marketing Actually Changes.

Three things air conditioning business owners walk away able to do.

Turn your past install customers into a service database you can market to

Fill the shoulder season with maintenance and tune-up work booked in advance

Win jobs on scope and trust instead of matching the cheapest quote in the street

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down
Nights and weekends back
A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up
Work that actually pays
A trade business owner shaking hands with a new apprentice in the work yard
A good hire who stays
A trade business owner standing calmly in the yard while his crew load two utes behind him
Out of the middle of everything
9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

HVAC Business Marketing, Answered.

Should an air conditioning business drop directories like hipages altogether?
Not on day one. Directory leads are expensive and shared, but cutting them before you have your own pipeline just empties the diary. Build the owned channels first: your customer database, service reminders, referrals and local presence. As those produce, wind the paid leads back deliberately. TSA training sets the order so you never go from full to empty.
What marketing works for winter when nobody is thinking about cooling?
Reverse cycle heating, pre-summer tune-ups, filter and hygiene servicing, and commercial maintenance agreements all sell in the cold months if you ask early. The trick is contacting people you have already installed for, before the season turns. That is a database job, not an advertising job, and it is covered directly in the Learning Hub.
How much should I spend on marketing as an aircon business?
It depends on your margin, your capacity and your season, so any fixed percentage quoted at you is a guess. The real question is what a booked install or a signed maintenance agreement is worth to you, and what you can afford to pay to win one. TSA training and coaching work that out with your actual numbers.

HVAC Technicians

The Other Ways We Help HVAC Technicians.

Training

HVAC Business Training

Structured training that turns what hvac technicians know on the tools into a business that runs properly.

Coaching

HVAC Business Coaching

A coach who has run a trade business, in your corner, holding hvac technicians to the plan.

Systems

HVAC Business Systems

The documented process that lets the work happen properly when hvac technicians are not standing there.

The free app

HVAC Business App

Lessons, tools and a room full of other owners, free for hvac technicians with an active ABN.

Pricing and profit

HVAC Business Pricing

The number hvac technicians should actually be charging, worked out properly rather than guessed.

Hiring and team

HVAC Business Hiring

How hvac technicians build a crew that does it right without being watched.

Everything for hvac technicians
A painted scene of a trade business owner home before dark, sitting on the tray of his ute while his son runs to meet him

Start Tonight, For Nothing.

Get started freeBook your AI Coaching Call

The Crew, daily Q&A, starter courses and your AI Coaching Call. Free with an active ABN. No card, no trial clock.

Turning over $10k a month or more? Thirty minutes, one on one, on what AI would actually do in your business, which part to build first, and how fast the Pathway gets you there.