Trades HVAC TechniciansMarketing and leads

HVAC Business MarketingBuying leads in January and praying in June is not a marketing plan.

Marketing for air conditioning and refrigeration owners who want the phone to ring in the months it usually does not. Owned channels, repeat customers and a service base, instead of bidding against three other installers for the same shared directory lead.

Have a chat with Greg

A painted scene of an air conditioning technician kneeling at an outdoor condenser unit against a brick wall, gauges and vacuum pump beside him

The week this is about

Sound Like Your Air Conditioning Business?

You are renting leads that go to four installers

The directory sends the same job to you and three competitors. Whoever answers first wins, and price is the only conversation. You pay for the lead whether you win it or not, and the customer never becomes yours.

Every install customer disappears after handover

You put a system in, hand over the remote, and never contact them again. Two years later they need a service and they search from scratch. You paid to acquire that customer once and someone else collects the maintenance revenue.

You go quiet exactly when you need work most

The ads and the calls happen in the heat, when you are already booked out. Then autumn lands, and you start marketing from a standstill with an empty diary and no pipeline. The quiet months are always a surprise, even though they arrive every year.

If every job has to be bought again from a stranger, you are not building a business, you are renting one season at a time.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Marketing and lead generation

Here Is What We Do About It.

The Academy teaches marketing that fits how air conditioning money actually moves. Marketing and lead generation training inside the Learning Hub covers your own channels, your customer database and the offers that fill a quiet month. Business Foundations runs it live each week, and Greg holds you to the plan when summer gets loud.

The Tradies App

Free with an active ABN in Australia and New Zealand. No card, no trial clock.

Learning Hub

The full lesson library inside the Tradies App, self paced, $199/month.

Business Foundations

Weekly live sessions hosted by Greg Allan, where you bring your own numbers.

How it works

Three Steps, Starting Tonight.

Step 1

Fix what happens to the leads you already get

Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.

Step 2

Build one channel properly

One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.

Step 3

Make the phone ring on purpose

A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night. — The old way
More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced. — The new way
You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Air Conditioning Business Marketing Actually Changes.

Three things air conditioning business owners walk away able to do.

Turn your past install customers into a service database you can market to

Fill the shoulder season with maintenance and tune-up work booked in advance

Win jobs on scope and trust instead of matching the cheapest quote in the street

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down — Nights and weekends back

A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up — Work that actually pays

A trade business owner shaking hands with a new apprentice in the work yard — A good hire who stays

A trade business owner standing calmly in the yard while his crew load two utes behind him — Out of the middle of everything

9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

HVAC Business Marketing, Answered.

Should an air conditioning business drop directories like hipages altogether?

Not on day one. Directory leads are expensive and shared, but cutting them before you have your own pipeline just empties the diary. Build the owned channels first: your customer database, service reminders, referrals and local presence. As those produce, wind the paid leads back deliberately. The Academy's training sets the order so you never go from full to empty.

What marketing works for winter when nobody is thinking about cooling?

Reverse cycle heating, pre-summer tune-ups, filter and hygiene servicing, and commercial maintenance agreements all sell in the cold months if you ask early. The trick is contacting people you have already installed for, before the season turns. That is a database job, not an advertising job, and it is covered directly in the Learning Hub.

How much should I spend on marketing as an aircon business?

It depends on your margin, your capacity and your season, so any fixed percentage quoted at you is a guess. The real question is what a booked install or a signed maintenance agreement is worth to you, and what you can afford to pay to win one. The Academy's training and Greg work that out with your actual numbers.

HVAC Technicians

The Other Ways We Help HVAC Technicians.

Training

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