TradesHVAC TechniciansPricing and profit
HVAC Business PricingYour hourly rate was set by what the last bloke charged, not by what it costs you.
Pricing for air conditioning and refrigeration owners who are busy and still not making money. Your charge-out rate, your callout fee, after-hours breakdown work, install margin and maintenance agreements, all built from what the work genuinely costs you to deliver.
The week this is about
Sound Like Your Air Conditioning Business?
Your charge-out rate came from a guess
You picked a number years ago because it sounded about right locally. It has never been rebuilt from award wages, on costs, vehicle, tickets, insurance, unbillable travel and the hours nobody pays you for. So every busy month ends with less in the account than it should.
The callout in the heatwave costs you money
You send a tech out at 8pm on a Saturday in February. The award penalties are real, the drive is an hour each way, and you charge a callout fee you set in a calmer year. The customer is grateful. You are effectively working for nothing.
You discount to win, then wear the warranty
The quote gets trimmed to beat a competitor. Then the ceiling space is tighter than measured, the electrical needs upgrading, and two callbacks follow. Nothing was variable in the quote, so every surprise comes out of a margin that was thin to begin with.
Underpricing does not feel like a crisis, it feels like being busy, and that is exactly why owners run at it for years.
Pricing and profit
Here Is What We Do About It.
TSA fixes pricing at the root. The Profitable Pricing Masterclass shows you how to build a charge-out rate from your real cost base, price installs with variations that hold, and set after-hours and callout fees that pay for themselves. The Profit & Freedom Masterclass links that rate to the profit and the time you actually want.
Free tool, no sign-up
Charge-out rate calculator
Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.
Work out your rateHow it works
Three Steps, Starting Tonight.
Work out what an hour really costs you
Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.
Price off the number, not off the last bloke
The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.
Hold the price and watch what happens
The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.
What changes
What Air Conditioning Business Pricing Actually Changes.
Three things air conditioning business owners walk away able to do.
Rebuild your charge-out rate from wages, on costs and overheads you can prove
Set a callout and after-hours fee that covers penalty rates instead of absorbing them
Price a maintenance agreement on an Australian cost base with margin built in
Questions
HVAC Business Pricing, Answered.
How do I work out my hourly rate from what I pay a technician?
Should I charge a callout fee for air conditioning breakdowns?
How do I price a maintenance agreement so it is still profitable in year three?
HVAC Technicians
The Other Ways We Help HVAC Technicians.
HVAC Business Training
Structured training that turns what hvac technicians know on the tools into a business that runs properly.
CoachingHVAC Business Coaching
A coach who has run a trade business, in your corner, holding hvac technicians to the plan.
SystemsHVAC Business Systems
The documented process that lets the work happen properly when hvac technicians are not standing there.
The free appHVAC Business App
Lessons, tools and a room full of other owners, free for hvac technicians with an active ABN.
Marketing and leadsHVAC Business Marketing
How hvac technicians get the phone ringing with the jobs worth having, not just the cheap ones.
Hiring and teamHVAC Business Hiring
How hvac technicians build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your AI Coaching Call. Free with an active ABN. No card, no trial clock.
Turning over $10k a month or more? Thirty minutes, one on one, on what AI would actually do in your business, which part to build first, and how fast the Pathway gets you there.