TradesHVAC TechniciansPricing and profit
HVAC Business PricingYour hourly rate was set by what the last bloke charged, not by what it costs you.
Pricing for air conditioning and refrigeration owners who are busy and still not making money. Your charge-out rate, your callout fee, after-hours breakdown work, install margin and maintenance agreements, all built from what the work genuinely costs you to deliver.
The week this is about
Sound Like Your Air Conditioning Business?
Your charge-out rate came from a guess
You picked a number years ago because it sounded about right locally. It has never been rebuilt from award wages, on costs, vehicle, tickets, insurance, unbillable travel and the hours nobody pays you for. So every busy month ends with less in the account than it should.
The callout in the heatwave costs you money
You send a tech out at 8pm on a Saturday in February. The award penalties are real, the drive is an hour each way, and you charge a callout fee you set in a calmer year. The customer is grateful. You are effectively working for nothing.
You discount to win, then wear the warranty
The quote gets trimmed to beat a competitor. Then the ceiling space is tighter than measured, the electrical needs upgrading, and two callbacks follow. Nothing was variable in the quote, so every surprise comes out of a margin that was thin to begin with.
Underpricing does not feel like a crisis, it feels like being busy, and that is exactly why owners run at it for years.
Pricing and profit
Here Is What We Do About It.
The Academy fixes pricing at the root. The Profitable Pricing Masterclass shows you how to build a charge-out rate from your real cost base, price installs with variations that hold, and set after-hours and callout fees that pay for themselves. The Profit & Freedom Masterclass links that rate to the profit and the time you actually want.
Free tool, no sign-up
Charge-out rate calculator
Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.
Work out your rateHow it works
Three Steps, Starting Tonight.
Work out what an hour really costs you
Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.
Price off the number, not off the last bloke
The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.
Hold the price and watch what happens
The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Air Conditioning Business Pricing Actually Changes.
Three things air conditioning business owners walk away able to do.
Rebuild your charge-out rate from wages, on costs and overheads you can prove
Set a callout and after-hours fee that covers penalty rates instead of absorbing them
Price a maintenance agreement on an Australian cost base with margin built in
Questions
HVAC Business Pricing, Answered.
How do I work out my hourly rate from what I pay a technician?
Should I charge a callout fee for air conditioning breakdowns?
How do I price a maintenance agreement so it is still profitable in year three?
HVAC Technicians
The Other Ways We Help HVAC Technicians.
HVAC Business Training
Structured training that turns what hvac technicians know on the tools into a business that runs properly.
CoachingHVAC Business Coach
Greg Allan in your corner, holding hvac technicians to the plan. By application.
SystemsHVAC Business Systems
Systems hvac technicians build on their own data, so the work runs properly without them standing there.
SoftwareHVAC Business Software
Software hvac technicians build on their own data, instead of renting tools built for every trade at once.
Business appsHVAC Business Apps
The simple screens hvac technicians build for their crew and customers, on their own data.
AIAI for HVAC Businesses
AI agents that do the office work for hvac technicians, their way, so people stay on customers and the crew.
Marketing and leadsHVAC Business Marketing
How hvac technicians get the phone ringing with the jobs worth having, not just the cheap ones.
Hiring and teamHVAC Business Hiring
How hvac technicians build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.