TradesConcretersCoaching
Concreter Business CoachingThe biggest calls in your business get made alone, in the ute, on the way to the next site.
Coaching for concreting business owners who have nobody to check their thinking. You have a foreman for the pour and an accountant for the tax. Greg Allan is for the decisions in between: what to quote, who to hire, what to walk away from.
The week this is about
Sound Like Your Concreting Business?
You price the big one with nobody to check it
A builder sends you the biggest commercial slab you have ever been asked to price, and you have one night to work out the pump, the crew, the formwork and the pour sequence. There is nobody in your world to look over the numbers before you press send.
The only person you talk to is the concrete rep
He is a good bloke, and he sells concrete. Your accountant sees you once a year. Your partner is sick of hearing about the driveway that cracked. So the hardest questions in your business get answered by you, at midnight, on your own.
You cannot tell if the next step is a trap
Buy the laser screed. Put on a second crew. Chase commercial work instead of residential. Each one changes your fixed costs and your risk, and you are making the call on gut feel because you have never watched anyone else do it properly.
Every decision you get wrong on your own costs you a season, and you only find out which ones they were when the year is finished and the money is not there.
Coaching
Here Is What We Do About It.
You work with Greg Allan, directly. He built his own trade business and loves getting under the hood of yours: the numbers, the crew, the pipeline, the decisions you are making alone. Places are limited, and he only takes owners who are committed and willing to learn something new. It starts with a chat.
How it works
Three Steps, Starting Tonight.
Have a chat with Greg
Talk to Greg about anything in your trade business. If he has time you book in. If not, you join his waitlist and he invites you when a place opens.
Get accepted
Places are limited. Greg only takes owners who are committed, disciplined and willing to learn something new.
Work the plan on a cadence
Not a pep talk. A plan with numbers against it, worked with Greg on a fixed rhythm, and he notices when you quietly stop doing it.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.
Who you will be talking to
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
What AI actually changes
The old way. The new way.
More customers meant more people doing your computer work, and you paying for all of it.
You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
So you hired people to do it. Office staff, bookkeepers, admin.
None of it is billable, and every hire costs wages, sick leave and another person to manage.
Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
Your people do what only people can do: looking after customers and leading the team.
Everything else goes to agents that do it your way, instantly, any time it is needed.
No sick leave. No capacity problems. They scale as far as the business does.
So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
What changes
What Concreting Business Coaching Actually Changes.
Three things concreting business owners walk away able to do.
Take every big quote and hiring call to someone who has already made it
Set a target for the year and have someone hold you to it every month
Decide what to say no to, so the crew and the calendar stop running you
Questions
Concreter Business Coaching, Answered.
What does Greg know about concreting that I do not?
Who will I actually be working with?
What actually happens when I have a chat with Greg?
Concreters
The Other Ways We Help Concreters.
Concreter Business Training
Structured training that turns what concreters know on the tools into a business that runs properly.
SystemsConcreter Business Systems
The documented process that lets the work happen properly when concreters are not standing there.
The free appConcreter Business App
Lessons, tools and a room full of other owners, free for concreters with an active ABN.
Marketing and leadsConcreter Business Marketing
How concreters get the phone ringing with the jobs worth having, not just the cheap ones.
Pricing and profitConcreter Business Pricing
The number concreters should actually be charging, worked out properly rather than guessed.
Hiring and teamConcreter Business Hiring
How concreters build a crew that does it right without being watched.
Have a Chat With Greg About Your Business.
An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.