Trades ConcretersPricing and profit

Concreter Business PricingThe slab looked great and the job made nothing. That is a pricing problem, not a concrete problem.

Pricing for concreting businesses. Cubic metres, square metres, pump hire, formwork, labour on pour day and the overhead nobody puts in the quote, all built in so the number you send actually leaves you a margin.

Have a chat with Greg

A painted scene of two concreters walking power floats across a freshly poured slab

The week this is about

Sound Like Your Concreting Business?

You price off what the bloke down the road charges

Someone told you the going rate per square metre, so that became your rate. You have never built it from your own costs: concrete supply, steel, formwork, pump hire, labour, the ute, the insurance. You are copying a number that might not even work for him.

The extras eat the job after you have quoted

The site needs more fill than you allowed. The pump has to come because the truck cannot reach. You order an extra half metre so you do not run short on the day. None of it was in the quote, and by then the price is locked.

Markup and margin are not the same thing

You add a percentage on top of your costs and call it your margin. It is not, and the gap between the two is the difference between a year that pays you and a year that just keeps the crew busy. Nobody ever sat you down and showed you.

Every job you underprice gets paid for out of your own hours, and you will not see the damage until the year is finished and the money is not there.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Pricing and profit

Here Is What We Do About It.

The Profitable Pricing Masterclass rebuilds your rates from your own costs, per cubic metre, per square metre and per hour, so every quote carries the overhead and the margin. The Profit & Freedom Masterclass takes it further into what the business must earn to pay you properly, and Greg keeps you holding the price.

The Tradies App

Free with an active ABN in Australia and New Zealand. No card, no trial clock.

Learning Hub

The full lesson library inside the Tradies App, self paced, $199/month.

Business Foundations

Weekly live sessions hosted by Greg Allan, where you bring your own numbers.

Free tool, no sign-up

Charge-out rate calculator

Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.

Work out your rate

How it works

Three Steps, Starting Tonight.

Step 1

Work out what an hour really costs you

Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.

Step 2

Price off the number, not off the last bloke

The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.

Step 3

Hold the price and watch what happens

The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night. — The old way
More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced. — The new way
You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Concreting Business Pricing Actually Changes.

Three things concreting business owners walk away able to do.

Build your charge out rate from your real costs, not from the going rate

Quote a slab or driveway with pump hire, waste and overhead already in it

Know the difference between markup and margin and price on the right one

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down — Nights and weekends back

A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up — Work that actually pays

A trade business owner shaking hands with a new apprentice in the work yard — A good hire who stays

A trade business owner standing calmly in the yard while his crew load two utes behind him — Out of the middle of everything

9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Concreter Business Pricing, Answered.

How much should a concreter charge per square metre?

There is no national number that is safe to copy, because your concrete supply, travel, crew cost and overhead are yours alone. The right rate is built from what a job actually costs you, then loaded with the margin the business needs. That is exactly what the Profitable Pricing Masterclass walks you through, using your own figures.

How do I stop losing money on concrete supply and pump hire?

Put them in the quote as calculated line items rather than a rounded allowance: the volume with waste, the grade, the delivery windows, and the pump whenever the truck cannot reach. Then price pour day labour properly. The pricing training shows you how to build a job up cost by cost, so nothing gets quietly absorbed.

What margin should a concreting business be making?

Enough to pay you a proper wage, cover a quiet month, replace equipment and still leave a profit at the end. That is a number you work out from your own overhead, not one you borrow off a forum. Bring your figures to a chat with Greg and he will work through where your pricing leaves you now.

Concreters

The Other Ways We Help Concreters.

Training

Have a Chat With Greg About Your Business.