TradesConcretersMarketing and leads
Concreter Business MarketingWhen one builder stops calling, you find out how much of your marketing was really his.
Marketing and lead generation for concreting businesses. How to get residential and commercial work coming to you directly, so the diary is not hostage to one builder's project schedule or to a fortnight of rain.
The week this is about
Sound Like Your Concreting Business?
Most of your work comes from one builder
It is comfortable until his project finishes, his cashflow tightens, or he brings in a cheaper crew. Then the phone stops and you have three weeks of nothing, because you never needed to find your own work while he was feeding you.
The wet season empties the diary
A fortnight of rain and every pour slides, the driveways stop, and the calls dry up right when the crew still needs paying. You have no pipeline to pull forward, because nothing was being built while the work was flowing.
Your only marketing is the sticker on the ute
Word of mouth, a truck sign and a Facebook page nobody updates. So when work goes quiet you drop your rate on a lead site, compete with whoever will do it cheapest, and win the jobs you least wanted.
You stay one phone call away from a quiet month, and every quiet month pushes you back into pricing work you would never have taken with a full diary.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training: how a concreting business gets found, what to say so the price stops being the only question, and how to build enquiries that keep coming. Business Foundations runs it live each week, and coaching keeps you doing it once the diary fills up again.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
What changes
What Concreting Business Marketing Actually Changes.
Three things concreting business owners walk away able to do.
Build a steady source of enquiries that does not depend on one builder
Turn finished driveways and slabs into proof that wins the next job
Follow up every quote so the ones you paid to win stop going cold
Questions
Concreter Business Marketing, Answered.
How do I get concreting work that is not from a builder?
Are lead sites worth it for a concreter?
How do I stop being asked for a cheaper price on every quote?
Concreters
The Other Ways We Help Concreters.
Concreter Business Training
Structured training that turns what concreters know on the tools into a business that runs properly.
CoachingConcreter Business Coaching
A coach who has run a trade business, in your corner, holding concreters to the plan.
SystemsConcreter Business Systems
The documented process that lets the work happen properly when concreters are not standing there.
The free appConcreter Business App
Lessons, tools and a room full of other owners, free for concreters with an active ABN.
Pricing and profitConcreter Business Pricing
The number concreters should actually be charging, worked out properly rather than guessed.
Hiring and teamConcreter Business Hiring
How concreters build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your complimentary coaching session. Free with an active ABN. No card, no trial clock.
Turning over $20k a month or more? Thirty minutes, one on one with a trade business coach, on what is capping the business and what to fix first.