TradesConcretersMarketing and leads
Concreter Business MarketingWhen one builder stops calling, you find out how much of your marketing was really his.
Marketing and lead generation for concreting businesses. How to get residential and commercial work coming to you directly, so the diary is not hostage to one builder's project schedule or to a fortnight of rain.
The week this is about
Sound Like Your Concreting Business?
Most of your work comes from one builder
It is comfortable until his project finishes, his cashflow tightens, or he brings in a cheaper crew. Then the phone stops and you have three weeks of nothing, because you never needed to find your own work while he was feeding you.
The wet season empties the diary
A fortnight of rain and every pour slides, the driveways stop, and the calls dry up right when the crew still needs paying. You have no pipeline to pull forward, because nothing was being built while the work was flowing.
Your only marketing is the sticker on the ute
Word of mouth, a truck sign and a Facebook page nobody updates. So when work goes quiet you drop your rate on a lead site, compete with whoever will do it cheapest, and win the jobs you least wanted.
You stay one phone call away from a quiet month, and every quiet month pushes you back into pricing work you would never have taken with a full diary.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training: how a concreting business gets found, what to say so the price stops being the only question, and how to build enquiries that keep coming. Business Foundations runs it live each week, and Greg keeps you doing it once the diary fills up again.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.
Who you will be talking to
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
What AI actually changes
The old way. The new way.
More customers meant more people doing your computer work, and you paying for all of it.
You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
So you hired people to do it. Office staff, bookkeepers, admin.
None of it is billable, and every hire costs wages, sick leave and another person to manage.
Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
Your people do what only people can do: looking after customers and leading the team.
Everything else goes to agents that do it your way, instantly, any time it is needed.
No sick leave. No capacity problems. They scale as far as the business does.
So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
What changes
What Concreting Business Marketing Actually Changes.
Three things concreting business owners walk away able to do.
Build a steady source of enquiries that does not depend on one builder
Turn finished driveways and slabs into proof that wins the next job
Follow up every quote so the ones you paid to win stop going cold
Questions
Concreter Business Marketing, Answered.
How do I get concreting work that is not from a builder?
Are lead sites worth it for a concreter?
How do I stop being asked for a cheaper price on every quote?
Concreters
The Other Ways We Help Concreters.
Concreter Business Training
Structured training that turns what concreters know on the tools into a business that runs properly.
CoachingConcreter Business Coaching
Greg Allan in your corner, holding concreters to the plan. By application.
SystemsConcreter Business Systems
The documented process that lets the work happen properly when concreters are not standing there.
The free appConcreter Business App
Lessons, tools and a room full of other owners, free for concreters with an active ABN.
Pricing and profitConcreter Business Pricing
The number concreters should actually be charging, worked out properly rather than guessed.
Hiring and teamConcreter Business Hiring
How concreters build a crew that does it right without being watched.
Have a Chat With Greg About Your Business.
An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.