TradesConcretersMarketing and leads
Concreter Business MarketingWhen one builder stops calling, you find out how much of your marketing was really his.
Marketing and lead generation for concreting businesses. How to get residential and commercial work coming to you directly, so the diary is not hostage to one builder's project schedule or to a fortnight of rain.
The week this is about
Sound Like Your Concreting Business?
Most of your work comes from one builder
It is comfortable until his project finishes, his cashflow tightens, or he brings in a cheaper crew. Then the phone stops and you have three weeks of nothing, because you never needed to find your own work while he was feeding you.
The wet season empties the diary
A fortnight of rain and every pour slides, the driveways stop, and the calls dry up right when the crew still needs paying. You have no pipeline to pull forward, because nothing was being built while the work was flowing.
Your only marketing is the sticker on the ute
Word of mouth, a truck sign and a Facebook page nobody updates. So when work goes quiet you drop your rate on a lead site, compete with whoever will do it cheapest, and win the jobs you least wanted.
You stay one phone call away from a quiet month, and every quiet month pushes you back into pricing work you would never have taken with a full diary.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training: how a concreting business gets found, what to say so the price stops being the only question, and how to build enquiries that keep coming. Business Foundations runs it live each week, and Greg keeps you doing it once the diary fills up again.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Concreting Business Marketing Actually Changes.
Three things concreting business owners walk away able to do.
Build a steady source of enquiries that does not depend on one builder
Turn finished driveways and slabs into proof that wins the next job
Follow up every quote so the ones you paid to win stop going cold
Questions
Concreter Business Marketing, Answered.
How do I get concreting work that is not from a builder?
Are lead sites worth it for a concreter?
How do I stop being asked for a cheaper price on every quote?
Concreters
The Other Ways We Help Concreters.
Concreter Business Training
Structured training that turns what concreters know on the tools into a business that runs properly.
CoachingConcreter Business Coach
Greg Allan in your corner, holding concreters to the plan. By application.
SystemsConcreter Business Systems
Systems concreters build on their own data, so the work runs properly without them standing there.
SoftwareConcreter Business Software
Software concreters build on their own data, instead of renting tools built for every trade at once.
Business appsConcreter Business Apps
The simple screens concreters build for their crew and customers, on their own data.
AIAI for Concreting Businesses
AI agents that do the office work for concreters, their way, so people stay on customers and the crew.
Pricing and profitConcreter Business Pricing
The number concreters should actually be charging, worked out properly rather than guessed.
Hiring and teamConcreter Business Hiring
How concreters build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.