TradesPlasterersCoaching
Plasterer Business CoachingThere is nobody on site who can tell you if you are making the right call. That is the loneliest part.
Coaching for plastering business owners who have run out of people to ask. Your accountant does not know what a fair rate per sheet is. Your mates are competitors. You work with Greg Allan, who knows trade businesses and knows the numbers.
The week this is about
Sound Like Your Plastering Business?
You are making every call on your own
Take the volume job at the builder's rate or hold your price and lose the run. Put a second crew on or stay small. Nobody in your life can answer either question, so you decide at eleven at night and hope.
Generic advisers do not understand the trade
You explain hanging versus setting, sheet delivery access, rectification callbacks and builder retentions, and watch the business coach nod without following any of it. By the time you have taught them the trade, the session is over.
The same problems come back every single year
Cash tight in the wet season, one builder owing too much, a setter who leaves in January, and a rate you never lifted. You fix each one in a panic and then it happens again, because nothing behind it ever changed.
Another five years of solving the same four problems on your own is five years you do not get back, and the business ends up worth exactly what your tools are worth.
Coaching
Here Is What We Do About It.
You work with Greg Allan, directly. He built his own trade business and loves getting under the hood of yours: the numbers, the crew, the pipeline, the decisions you are making alone. Places are limited, and he only takes owners who are committed and willing to learn something new. It starts with a chat.
How it works
Three Steps, Starting Tonight.
Have a chat with Greg
Talk to Greg about anything in your trade business. If he has time you book in. If not, you join his waitlist and he invites you when a place opens.
Get accepted
Places are limited. Greg only takes owners who are committed, disciplined and willing to learn something new.
Work the plan on a cadence
Not a pep talk. A plan with numbers against it, worked with Greg on a fixed rhythm, and he notices when you quietly stop doing it.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.
Who you will be talking to
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
What AI actually changes
The old way. The new way.
More customers meant more people doing your computer work, and you paying for all of it.
You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
So you hired people to do it. Office staff, bookkeepers, admin.
None of it is billable, and every hire costs wages, sick leave and another person to manage.
Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
Your people do what only people can do: looking after customers and leading the team.
Everything else goes to agents that do it your way, instantly, any time it is needed.
No sick leave. No capacity problems. They scale as far as the business does.
So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
What changes
What Plastering Business Coaching Actually Changes.
Three things plastering business owners walk away able to do.
Take a hard pricing or hiring decision to someone who has already made it
Set a quarterly target for the business and be held to it
Stop repeating the same wet season cash squeeze every year
Questions
Plasterer Business Coaching, Answered.
Will Greg actually understand plastering, or just business in general?
I am flat out on the tools, when would this even happen?
How is this different from talking to my accountant?
Plasterers
The Other Ways We Help Plasterers.
Plasterer Business Training
Structured training that turns what plasterers know on the tools into a business that runs properly.
SystemsPlasterer Business Systems
The documented process that lets the work happen properly when plasterers are not standing there.
The free appPlasterer Business App
Lessons, tools and a room full of other owners, free for plasterers with an active ABN.
Marketing and leadsPlasterer Business Marketing
How plasterers get the phone ringing with the jobs worth having, not just the cheap ones.
Pricing and profitPlasterer Business Pricing
The number plasterers should actually be charging, worked out properly rather than guessed.
Hiring and teamPlasterer Business Hiring
How plasterers build a crew that does it right without being watched.
Have a Chat With Greg About Your Business.
An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.