TradesPlasterersMarketing and leads
Plasterer Business MarketingOne builder, most of your work, and no way to replace him if he goes quiet. That is not a pipeline.
Lead generation for plastering businesses that want more than whatever the builder hands down. How to get renovation, commercial fit out and direct homeowner work coming in, so you are not one phone call away from an empty month.
The week this is about
Sound Like Your Plastering Business?
All your work comes from two builders
One builder fills most of your weeks and sets your rate because of it. If he slows down, changes his sub or brings a cheaper crew in from out of town, you have nothing else on the board and nowhere to send your setters.
Directory leads are people shopping on price
You pay for a lead, ring back within the hour, and the homeowner already has four quotes and only wants the cheapest square metre rate. You are bidding against blokes with no insurance and no intention of coming back to fix anything.
Nobody can see the work you have already done
Plastering is the trade that disappears. The painter gets the photo, the builder gets the credit, and your best level 5 ceiling is somebody else's finished room. So you have no proof to show the next customer and nothing to charge more for.
While one builder controls where your work comes from, he also controls what you are paid, and you will take his rate every time because you have no other option.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training: how to get found locally, how to build a reputation that reaches beyond one builder, and how to turn a quote into a booked job. Business Foundations and coaching then hold you to actually doing it week after week.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
What changes
What Plastering Business Marketing Actually Changes.
Three things plastering business owners walk away able to do.
Win work from more than one builder so no single client sets your rate
Turn finished jobs into proof before the painter covers your work
Follow up every quote instead of waiting for the phone to ring
Questions
Plasterer Business Marketing, Answered.
How do plasterers get work that is not from builders?
Is paying for directory leads worth it for a plastering business?
How do I show off plastering work when the painter covers it?
Plasterers
The Other Ways We Help Plasterers.
Plasterer Business Training
Structured training that turns what plasterers know on the tools into a business that runs properly.
CoachingPlasterer Business Coaching
A coach who has run a trade business, in your corner, holding plasterers to the plan.
SystemsPlasterer Business Systems
The documented process that lets the work happen properly when plasterers are not standing there.
The free appPlasterer Business App
Lessons, tools and a room full of other owners, free for plasterers with an active ABN.
Pricing and profitPlasterer Business Pricing
The number plasterers should actually be charging, worked out properly rather than guessed.
Hiring and teamPlasterer Business Hiring
How plasterers build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your complimentary coaching session. Free with an active ABN. No card, no trial clock.
Turning over $20k a month or more? Thirty minutes, one on one with a trade business coach, on what is capping the business and what to fix first.