TradesPlasterersMarketing and leads

Plasterer Business MarketingOne builder, most of your work, and no way to replace him if he goes quiet. That is not a pipeline.

Lead generation for plastering businesses that want more than whatever the builder hands down. How to get renovation, commercial fit out and direct homeowner work coming in, so you are not one phone call away from an empty month.

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A painted scene of a plasterer reaching up to set the joints of a new plasterboard ceiling, the sheets still showing their stopping patches

The week this is about

Sound Like Your Plastering Business?

All your work comes from two builders

One builder fills most of your weeks and sets your rate because of it. If he slows down, changes his sub or brings a cheaper crew in from out of town, you have nothing else on the board and nowhere to send your setters.

Directory leads are people shopping on price

You pay for a lead, ring back within the hour, and the homeowner already has four quotes and only wants the cheapest square metre rate. You are bidding against blokes with no insurance and no intention of coming back to fix anything.

Nobody can see the work you have already done

Plastering is the trade that disappears. The painter gets the photo, the builder gets the credit, and your best level 5 ceiling is somebody else's finished room. So you have no proof to show the next customer and nothing to charge more for.

While one builder controls where your work comes from, he also controls what you are paid, and you will take his rate every time because you have no other option.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Marketing and lead generation

Here Is What We Do About It.

The Learning Hub carries the marketing and lead generation training: how to get found locally, how to build a reputation that reaches beyond one builder, and how to turn a quote into a booked job. Business Foundations and coaching then hold you to actually doing it week after week.

The Tradies App

Free with an active ABN in Australia and New Zealand. No card, no trial clock.

Learning Hub

The full lesson library inside the Tradies App, self paced, $199/month.

Business Foundations

Weekly live sessions hosted by Greg Allan, where you bring your own numbers.

How it works

Three Steps, Starting Tonight.

Step 1

Fix what happens to the leads you already get

Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.

Step 2

Build one channel properly

One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.

Step 3

Make the phone ring on purpose

A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.

A small group of trade business owners in a coaching session, one of them explaining a plan at the head of the table

What changes

What Plastering Business Marketing Actually Changes.

Three things plastering business owners walk away able to do.

Win work from more than one builder so no single client sets your rate

Turn finished jobs into proof before the painter covers your work

Follow up every quote instead of waiting for the phone to ring

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down
Nights and weekends back
A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up
Work that actually pays
A trade business owner shaking hands with a new apprentice in the work yard
A good hire who stays
A trade business owner standing calmly in the yard while his crew load two utes behind him
Out of the middle of everything
9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Plasterer Business Marketing, Answered.

How do plasterers get work that is not from builders?
Renovation work, commercial fit out, insurance and strata repairs, and direct homeowner jobs through local search and referral. Each has its own way in, and each pays differently to volume builder work. The Learning Hub marketing training walks through choosing one and building a steady flow from it.
Is paying for directory leads worth it for a plastering business?
Sometimes, as a top up, never as the whole pipeline. Bought leads put you in a price race with four other quotes, and plastering is easy to undercut. Build the channels you own first, local search, referral and repeat customers, then use paid leads to fill gaps rather than to survive.
How do I show off plastering work when the painter covers it?
Photograph the stage that shows the skill: the set before paint, the square corners, the level 5 flat under a raking light, the cornice run. Take the before as well. A homeowner cannot judge a flush joint, but they can see the difference between two photos, and that is what sells.

Plasterers

The Other Ways We Help Plasterers.

Training

Plasterer Business Training

Structured training that turns what plasterers know on the tools into a business that runs properly.

Coaching

Plasterer Business Coaching

A coach who has run a trade business, in your corner, holding plasterers to the plan.

Systems

Plasterer Business Systems

The documented process that lets the work happen properly when plasterers are not standing there.

The free app

Plasterer Business App

Lessons, tools and a room full of other owners, free for plasterers with an active ABN.

Pricing and profit

Plasterer Business Pricing

The number plasterers should actually be charging, worked out properly rather than guessed.

Hiring and team

Plasterer Business Hiring

How plasterers build a crew that does it right without being watched.

Everything for plasterers
A painted scene of a trade business owner home before dark, sitting on the tray of his ute while his son runs to meet him

Start Tonight, For Nothing.

Get started freeBook your AI Coaching Call

The Crew, daily Q&A, starter courses and your AI Coaching Call. Free with an active ABN. No card, no trial clock.

Turning over $10k a month or more? Thirty minutes, one on one, on what AI would actually do in your business, which part to build first, and how fast the Pathway gets you there.