TradesPlasterersMarketing and leads
Plasterer Business MarketingOne builder, most of your work, and no way to replace him if he goes quiet. That is not a pipeline.
Lead generation for plastering businesses that want more than whatever the builder hands down. How to get renovation, commercial fit out and direct homeowner work coming in, so you are not one phone call away from an empty month.
The week this is about
Sound Like Your Plastering Business?
All your work comes from two builders
One builder fills most of your weeks and sets your rate because of it. If he slows down, changes his sub or brings a cheaper crew in from out of town, you have nothing else on the board and nowhere to send your setters.
Directory leads are people shopping on price
You pay for a lead, ring back within the hour, and the homeowner already has four quotes and only wants the cheapest square metre rate. You are bidding against blokes with no insurance and no intention of coming back to fix anything.
Nobody can see the work you have already done
Plastering is the trade that disappears. The painter gets the photo, the builder gets the credit, and your best level 5 ceiling is somebody else's finished room. So you have no proof to show the next customer and nothing to charge more for.
While one builder controls where your work comes from, he also controls what you are paid, and you will take his rate every time because you have no other option.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training: how to get found locally, how to build a reputation that reaches beyond one builder, and how to turn a quote into a booked job. Business Foundations and Greg then hold you to actually doing it week after week.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Plastering Business Marketing Actually Changes.
Three things plastering business owners walk away able to do.
Win work from more than one builder so no single client sets your rate
Turn finished jobs into proof before the painter covers your work
Follow up every quote instead of waiting for the phone to ring
Questions
Plasterer Business Marketing, Answered.
How do plasterers get work that is not from builders?
Is paying for directory leads worth it for a plastering business?
How do I show off plastering work when the painter covers it?
Plasterers
The Other Ways We Help Plasterers.
Plasterer Business Training
Structured training that turns what plasterers know on the tools into a business that runs properly.
CoachingPlasterer Business Coach
Greg Allan in your corner, holding plasterers to the plan. By application.
SystemsPlasterer Business Systems
Systems plasterers build on their own data, so the work runs properly without them standing there.
SoftwarePlasterer Business Software
Software plasterers build on their own data, instead of renting tools built for every trade at once.
Business appsPlasterer Business Apps
The simple screens plasterers build for their crew and customers, on their own data.
AIAI for Plastering Businesses
AI agents that do the office work for plasterers, their way, so people stay on customers and the crew.
Pricing and profitPlasterer Business Pricing
The number plasterers should actually be charging, worked out properly rather than guessed.
Hiring and teamPlasterer Business Hiring
How plasterers build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.