Trades PlasterersMarketing and leads

Plasterer Business MarketingOne builder, most of your work, and no way to replace him if he goes quiet. That is not a pipeline.

Lead generation for plastering businesses that want more than whatever the builder hands down. How to get renovation, commercial fit out and direct homeowner work coming in, so you are not one phone call away from an empty month.

Have a chat with Greg

A painted scene of a plasterer reaching up to set the joints of a new plasterboard ceiling, the sheets still showing their stopping patches

The week this is about

Sound Like Your Plastering Business?

All your work comes from two builders

One builder fills most of your weeks and sets your rate because of it. If he slows down, changes his sub or brings a cheaper crew in from out of town, you have nothing else on the board and nowhere to send your setters.

Directory leads are people shopping on price

You pay for a lead, ring back within the hour, and the homeowner already has four quotes and only wants the cheapest square metre rate. You are bidding against blokes with no insurance and no intention of coming back to fix anything.

Nobody can see the work you have already done

Plastering is the trade that disappears. The painter gets the photo, the builder gets the credit, and your best level 5 ceiling is somebody else's finished room. So you have no proof to show the next customer and nothing to charge more for.

While one builder controls where your work comes from, he also controls what you are paid, and you will take his rate every time because you have no other option.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Marketing and lead generation

Here Is What We Do About It.

The Learning Hub carries the marketing and lead generation training: how to get found locally, how to build a reputation that reaches beyond one builder, and how to turn a quote into a booked job. Business Foundations and Greg then hold you to actually doing it week after week.

The Tradies App

Free with an active ABN in Australia and New Zealand. No card, no trial clock.

Learning Hub

The full lesson library inside the Tradies App, self paced, $199/month.

Business Foundations

Weekly live sessions hosted by Greg Allan, where you bring your own numbers.

How it works

Three Steps, Starting Tonight.

Step 1

Fix what happens to the leads you already get

Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.

Step 2

Build one channel properly

One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.

Step 3

Make the phone ring on purpose

A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night. — The old way
More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced. — The new way
You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Plastering Business Marketing Actually Changes.

Three things plastering business owners walk away able to do.

Win work from more than one builder so no single client sets your rate

Turn finished jobs into proof before the painter covers your work

Follow up every quote instead of waiting for the phone to ring

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down — Nights and weekends back

A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up — Work that actually pays

A trade business owner shaking hands with a new apprentice in the work yard — A good hire who stays

A trade business owner standing calmly in the yard while his crew load two utes behind him — Out of the middle of everything

9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Plasterer Business Marketing, Answered.

How do plasterers get work that is not from builders?

Renovation work, commercial fit out, insurance and strata repairs, and direct homeowner jobs through local search and referral. Each has its own way in, and each pays differently to volume builder work. The Learning Hub marketing training walks through choosing one and building a steady flow from it.

Is paying for directory leads worth it for a plastering business?

Sometimes, as a top up, never as the whole pipeline. Bought leads put you in a price race with four other quotes, and plastering is easy to undercut. Build the channels you own first, local search, referral and repeat customers, then use paid leads to fill gaps rather than to survive.

How do I show off plastering work when the painter covers it?

Photograph the stage that shows the skill: the set before paint, the square corners, the level 5 flat under a raking light, the cornice run. Take the before as well. A homeowner cannot judge a flush joint, but they can see the difference between two photos, and that is what sells.

Plasterers

The Other Ways We Help Plasterers.

Training

Have a Chat With Greg About Your Business.