TradesSolar InstallersCoaching

Solar Business CoachingNobody in your crew can tell you whether the price is right. Greg Allan can.

Coaching for solar business owners who are making the calls alone. Whether to take the commercial job, whether to put on another installer, whether to walk away from a lead source that has stopped paying. You work with Greg Allan, who built his own trade business.

A painted scene of two solar installers standing a large panel upright on a roof edge against an open sky

The week this is about

Sound Like Your Solar Business?

Every decision lands on you and nobody else

Do you chase the battery work now the federal rebate is driving it, or stay with straight PV? Do you hire another installer or keep subbing? You put the question to your partner at dinner and they cannot answer it either, because nobody around you runs a solar business.

You are busy and still not sure you are winning

The diary is full, the crew is out, the phone rings. Then the BAS lands and the number in the account does not match how hard the last quarter felt. Nobody has ever sat down with your figures and told you honestly what they say.

The advice you get is from people outside the trade

Your accountant tells you to reduce costs, a marketing agency tells you to spend more, and neither of them has ever stood on a roof in February or waited on a network approval that would not come. Generic business advice does not survive contact with a solar job.

Every big call you get wrong alone costs a year, and you will not know which ones they were until you are looking back at them.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Coaching

Here Is What We Do About It.

You work with Greg Allan, directly. He built his own trade business and loves getting under the hood of yours: the numbers, the crew, the pipeline, the decisions you are making alone. Places are limited, and he only takes owners who are committed and willing to learn something new. It starts with a chat.

How it works

Three Steps, Starting Tonight.

Step 1

Have a chat with Greg

Talk to Greg about anything in your trade business. If he has time you book in. If not, you join his waitlist and he invites you when a place opens.

Step 2

Get accepted

Places are limited. Greg only takes owners who are committed, disciplined and willing to learn something new.

Step 3

Work the plan on a cadence

Not a pep talk. A plan with numbers against it, worked with Greg on a fixed rhythm, and he notices when you quietly stop doing it.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night.
The old way

More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced.
The new way

You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Solar Installer Business Coaching Actually Changes.

Three things solar business owners walk away able to do.

Decide on battery, commercial or residential work with someone who has run the numbers

Read your own profit and loss and know which jobs actually paid

Get a straight answer on hiring, firing and pricing within the week

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down
Nights and weekends back
A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up
Work that actually pays
A trade business owner shaking hands with a new apprentice in the work yard
A good hire who stays
A trade business owner standing calmly in the yard while his crew load two utes behind him
Out of the middle of everything
9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Solar Business Coaching, Answered.

Will Greg understand solar, or just business in general?
Both, and that is the point. Greg built his own trade business, so he knows what a DNSP delay does to cash flow and what a rebate change does to demand. He brings the business discipline. You bring the solar reality.
I am on site all day. How does this fit around installs?
Sessions are booked, not dropped on you. Owners take them from the ute at smoko, from the office before the crew rolls out, or in the evening. The work between sessions is your own business, so it happens while you quote anyway. Nobody is asking you to give up install days.
Who will I actually be working with?
Greg Allan. Most coaching companies hand you a salesperson, then a coach who has never run a trade business. Here, when you enquire you speak to Greg, and if you are accepted you work with Greg. Places are limited, so he takes owners who are committed and ready to do the work.
A painted scene of a trade business owner home before dark, sitting on the tray of his ute while his son runs to meet him

Have a Chat With Greg About Your Business.

An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.