TradesSolar InstallersPricing and profit
Solar Business PricingPer watt is how the customer compares you. It should never be how you price the job.
Pricing for solar business owners who are quoting against a per-watt number they did not set. This is how to build a price from your real cost per installed hour, your overhead and the margin you need, then hold it when the customer waves a cheaper quote.
The week this is about
Sound Like Your Solar Business?
Your price came from a competitor, not your costs
You set your per-watt figure by looking at what the market was doing, and you have adjusted it since by feel. You do not know what an installed hour actually costs you once the van, the insurance, the accreditation, the rework and the unbillable time are in.
The rebate gets treated as your discount
The STC value comes off the quoted price, so the customer sees a number and haggles from there, and you end up funding the last cut out of your own margin. The certificates were never yours to give away, but the way you quote makes them look like it.
Variations disappear and you eat them
The switchboard needs an upgrade, the roof turns out to be two skins of tile, the network comes back with an export limit that changes the design. You do the extra work because the customer has already signed, and none of it reaches the invoice.
Underpricing does not show up as a loss, it shows up as a full diary, a tired crew and a bank balance that never moves, year after year.
Pricing and profit
Here Is What We Do About It.
The Profitable Pricing Masterclass takes you through building a price from your own numbers, and the Profit & Freedom Masterclass connects that price to what you actually take home. The Learning Hub carries the pricing training, and coaching holds you to it on the next quote you send.
Free tool, no sign-up
Charge-out rate calculator
Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.
Work out your rateHow it works
Three Steps, Starting Tonight.
Work out what an hour really costs you
Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.
Price off the number, not off the last bloke
The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.
Hold the price and watch what happens
The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.
What changes
What Solar Installer Business Pricing Actually Changes.
Three things solar business owners walk away able to do.
Calculate your real cost per installed hour before you quote another job
Quote a variation for the switchboard or roof upgrade without flinching
Hold your price when a customer produces a cheaper per-watt quote
Questions
Solar Business Pricing, Answered.
What should a solar business charge per watt?
How do I price battery work now the federal rebate is running?
How much deposit can I ask for on a solar job?
Solar Installers
The Other Ways We Help Solar Installers.
Solar Business Training
Structured training that turns what solar installers know on the tools into a business that runs properly.
CoachingSolar Business Coaching
A coach who has run a trade business, in your corner, holding solar installers to the plan.
SystemsSolar Business Systems
The documented process that lets the work happen properly when solar installers are not standing there.
The free appSolar Business App
Lessons, tools and a room full of other owners, free for solar installers with an active ABN.
Marketing and leadsSolar Business Marketing
How solar installers get the phone ringing with the jobs worth having, not just the cheap ones.
Hiring and teamSolar Business Hiring
How solar installers build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your AI Coaching Call. Free with an active ABN. No card, no trial clock.
Turning over $10k a month or more? Thirty minutes, one on one, on what AI would actually do in your business, which part to build first, and how fast the Pathway gets you there.