TradesSolar InstallersPricing and profit
Solar Business PricingPer watt is how the customer compares you. It should never be how you price the job.
Pricing for solar business owners who are quoting against a per-watt number they did not set. This is how to build a price from your real cost per installed hour, your overhead and the margin you need, then hold it when the customer waves a cheaper quote.
The week this is about
Sound Like Your Solar Business?
Your price came from a competitor, not your costs
You set your per-watt figure by looking at what the market was doing, and you have adjusted it since by feel. You do not know what an installed hour actually costs you once the van, the insurance, the accreditation, the rework and the unbillable time are in.
The rebate gets treated as your discount
The STC value comes off the quoted price, so the customer sees a number and haggles from there, and you end up funding the last cut out of your own margin. The certificates were never yours to give away, but the way you quote makes them look like it.
Variations disappear and you eat them
The switchboard needs an upgrade, the roof turns out to be two skins of tile, the network comes back with an export limit that changes the design. You do the extra work because the customer has already signed, and none of it reaches the invoice.
Underpricing does not show up as a loss, it shows up as a full diary, a tired crew and a bank balance that never moves, year after year.
Pricing and profit
Here Is What We Do About It.
The Profitable Pricing Masterclass takes you through building a price from your own numbers, and the Profit & Freedom Masterclass connects that price to what you actually take home. The Learning Hub carries the pricing training, and Greg holds you to it on the next quote you send.
Free tool, no sign-up
Charge-out rate calculator
Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.
Work out your rateHow it works
Three Steps, Starting Tonight.
Work out what an hour really costs you
Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.
Price off the number, not off the last bloke
The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.
Hold the price and watch what happens
The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Solar Installer Business Pricing Actually Changes.
Three things solar business owners walk away able to do.
Calculate your real cost per installed hour before you quote another job
Quote a variation for the switchboard or roof upgrade without flinching
Hold your price when a customer produces a cheaper per-watt quote
Questions
Solar Business Pricing, Answered.
What should a solar business charge per watt?
How do I price battery work now the federal rebate is running?
How much deposit can I ask for on a solar job?
Solar Installers
The Other Ways We Help Solar Installers.
Solar Business Training
Structured training that turns what solar installers know on the tools into a business that runs properly.
CoachingSolar Business Coach
Greg Allan in your corner, holding solar installers to the plan. By application.
SystemsSolar Business Systems
Systems solar installers build on their own data, so the work runs properly without them standing there.
SoftwareSolar Business Software
Software solar installers build on their own data, instead of renting tools built for every trade at once.
Business appsSolar Business Apps
The simple screens solar installers build for their crew and customers, on their own data.
AIAI for Solar Businesses
AI agents that do the office work for solar installers, their way, so people stay on customers and the crew.
Marketing and leadsSolar Business Marketing
How solar installers get the phone ringing with the jobs worth having, not just the cheap ones.
Hiring and teamSolar Business Hiring
How solar installers build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.