Trades Solar InstallersMarketing and leads

Solar Business MarketingWhen the comparison sites own your leads, they own your price. Time to own the phone.

Marketing and lead generation for solar business owners who are tired of buying the same lead as three competitors. This is about building enquiry you own: referrals, reviews, a database of past installs and a local reputation nobody can outbid you for.

Have a chat with Greg

A painted scene of two solar installers standing a large panel upright on a roof edge against an open sky

The week this is about

Sound Like Your Solar Business?

You are renting your leads and the rent keeps rising

Exclusive residential leads from the comparison sites cost more every year, and commercial ones cost several times that. You are buying a stranger who has already been told to get three quotes, and you are paying whether they answer the phone or not.

The rebate changes and the phone goes quiet

A battery rebate announcement fills the diary, then a rule change or a step-down lands and enquiry falls off a cliff. You have no list to email, no referral habit and no reviews coming in, so when the government tap turns you have nothing of your own.

Hundreds of happy customers, nobody hears about it

Every one of those roofs is a case study, a review and a referral you never asked for. The system is generating and the bill is down, and the owner has told nobody because you never built a moment into the handover where you ask them to.

Every year you rent your leads instead of building your own, you hand a competitor the customer relationship you already paid to create.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Marketing and lead generation

Here Is What We Do About It.

The Learning Hub carries the marketing and lead generation training: how to build referrals into the handover, how to get reviews consistently, and how to work a database of past installs. Business Foundations runs it live weekly with Greg Allan, and Greg keeps you doing it when the diary gets busy.

The Tradies App

Free with an active ABN in Australia and New Zealand. No card, no trial clock.

Learning Hub

The full lesson library inside the Tradies App, self paced, $199/month.

Business Foundations

Weekly live sessions hosted by Greg Allan, where you bring your own numbers.

How it works

Three Steps, Starting Tonight.

Step 1

Fix what happens to the leads you already get

Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.

Step 2

Build one channel properly

One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.

Step 3

Make the phone ring on purpose

A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night. — The old way
More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced. — The new way
You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Solar Installer Business Marketing Actually Changes.

Three things solar business owners walk away able to do.

Build a referral request into every handover so it happens without you

Turn past installs into battery and maintenance work you did not pay for

Know what a lead costs you and what it is worth before you buy another

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down — Nights and weekends back

A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up — Work that actually pays

A trade business owner shaking hands with a new apprentice in the work yard — A good hire who stays

A trade business owner standing calmly in the yard while his crew load two utes behind him — Out of the middle of everything

9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Solar Business Marketing, Answered.

Should I stop buying leads from the comparison sites?

Not overnight. Work out what each source actually costs per closed job, not per lead, then keep the ones that pay and cut the rest as your own enquiry grows. The trap is staying dependent, because a source that sets your price will keep setting it.

How do I market solar when every ad is about the rebate?

Stop leading with the rebate, because every competitor has the same one and it turns you into a price. Lead with what happens after: the design, the standards you install to, who answers in year five, and the customers on your street who have had no trouble. That is not copyable.

Do Google reviews really matter for a solar business?

They matter more here than in most trades, because the buyer is spending thousands on something they cannot inspect and every competitor claims the same panels. Reviews are the proof. The Academy holds 123 Google reviews at a 4.9 rating, and the training shows you how to build that habit into your own handover.

Solar Installers

The Other Ways We Help Solar Installers.

Training

Have a Chat With Greg About Your Business.