TradesSolar InstallersMarketing and leads

Solar Business MarketingWhen the comparison sites own your leads, they own your price. Time to own the phone.

Marketing and lead generation for solar business owners who are tired of buying the same lead as three competitors. This is about building enquiry you own: referrals, reviews, a database of past installs and a local reputation nobody can outbid you for.

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A painted scene of a trade business owner home before dark, sitting on the tray of his ute while his son runs to meet him

The week this is about

Sound Like Your Solar Business?

You are renting your leads and the rent keeps rising

Exclusive residential leads from the comparison sites cost more every year, and commercial ones cost several times that. You are buying a stranger who has already been told to get three quotes, and you are paying whether they answer the phone or not.

The rebate changes and the phone goes quiet

A battery rebate announcement fills the diary, then a rule change or a step-down lands and enquiry falls off a cliff. You have no list to email, no referral habit and no reviews coming in, so when the government tap turns you have nothing of your own.

Hundreds of happy customers, nobody hears about it

Every one of those roofs is a case study, a review and a referral you never asked for. The system is generating and the bill is down, and the owner has told nobody because you never built a moment into the handover where you ask them to.

Every year you rent your leads instead of building your own, you hand a competitor the customer relationship you already paid to create.

Marketing and lead generation

Here Is What We Do About It.

The Learning Hub carries the marketing and lead generation training: how to build referrals into the handover, how to get reviews consistently, and how to work a database of past installs. Business Foundations runs it live weekly with Greg Allan, and coaching keeps you doing it when the diary gets busy.

The Tradies App

Free with an active ABN in Australia and New Zealand. No card, no trial clock.

Learning Hub

The full lesson library inside the Tradies App, self paced, $199/month.

Business Foundations

Weekly live sessions hosted by Greg Allan, where you bring your own numbers.

How it works

Three Steps, Starting Tonight.

Step 1

Fix what happens to the leads you already get

Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.

Step 2

Build one channel properly

One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.

Step 3

Make the phone ring on purpose

A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.

What changes

What Solar Installer Business Marketing Actually Changes.

Three things solar business owners walk away able to do.

Build a referral request into every handover so it happens without you

Turn past installs into battery and maintenance work you did not pay for

Know what a lead costs you and what it is worth before you buy another

9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Solar Business Marketing, Answered.

Should I stop buying leads from the comparison sites?
Not overnight. Work out what each source actually costs per closed job, not per lead, then keep the ones that pay and cut the rest as your own enquiry grows. The trap is staying dependent, because a source that sets your price will keep setting it.
How do I market solar when every ad is about the rebate?
Stop leading with the rebate, because every competitor has the same one and it turns you into a price. Lead with what happens after: the design, the standards you install to, who answers in year five, and the customers on your street who have had no trouble. That is not copyable.
Do Google reviews really matter for a solar business?
They matter more here than in most trades, because the buyer is spending thousands on something they cannot inspect and every competitor claims the same panels. Reviews are the proof. TSA holds 123 Google reviews at a 4.9 rating, and the training shows you how to build that habit into your own handover.

Solar Installers

The Other Ways We Help Solar Installers.

Training

Solar Business Training

Structured training that turns what solar installers know on the tools into a business that runs properly.

Coaching

Solar Business Coaching

A coach who has run a trade business, in your corner, holding solar installers to the plan.

Systems

Solar Business Systems

The documented process that lets the work happen properly when solar installers are not standing there.

The free app

Solar Business App

Lessons, tools and a room full of other owners, free for solar installers with an active ABN.

Pricing and profit

Solar Business Pricing

The number solar installers should actually be charging, worked out properly rather than guessed.

Hiring and team

Solar Business Hiring

How solar installers build a crew that does it right without being watched.

Everything for solar installers

Start Tonight, For Nothing.

Get started freeBook a coaching call

The Crew, daily Q&A, starter courses and your complimentary coaching session. Free with an active ABN. No card, no trial clock.

Turning over $20k a month or more? Thirty minutes, one on one with a trade business coach, on what is capping the business and what to fix first.