TradesSolar InstallersMarketing and leads
Solar Business MarketingWhen the comparison sites own your leads, they own your price. Time to own the phone.
Marketing and lead generation for solar business owners who are tired of buying the same lead as three competitors. This is about building enquiry you own: referrals, reviews, a database of past installs and a local reputation nobody can outbid you for.
The week this is about
Sound Like Your Solar Business?
You are renting your leads and the rent keeps rising
Exclusive residential leads from the comparison sites cost more every year, and commercial ones cost several times that. You are buying a stranger who has already been told to get three quotes, and you are paying whether they answer the phone or not.
The rebate changes and the phone goes quiet
A battery rebate announcement fills the diary, then a rule change or a step-down lands and enquiry falls off a cliff. You have no list to email, no referral habit and no reviews coming in, so when the government tap turns you have nothing of your own.
Hundreds of happy customers, nobody hears about it
Every one of those roofs is a case study, a review and a referral you never asked for. The system is generating and the bill is down, and the owner has told nobody because you never built a moment into the handover where you ask them to.
Every year you rent your leads instead of building your own, you hand a competitor the customer relationship you already paid to create.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training: how to build referrals into the handover, how to get reviews consistently, and how to work a database of past installs. Business Foundations runs it live weekly with Greg Allan, and Greg keeps you doing it when the diary gets busy.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Solar Installer Business Marketing Actually Changes.
Three things solar business owners walk away able to do.
Build a referral request into every handover so it happens without you
Turn past installs into battery and maintenance work you did not pay for
Know what a lead costs you and what it is worth before you buy another
Questions
Solar Business Marketing, Answered.
Should I stop buying leads from the comparison sites?
How do I market solar when every ad is about the rebate?
Do Google reviews really matter for a solar business?
Solar Installers
The Other Ways We Help Solar Installers.
Solar Business Training
Structured training that turns what solar installers know on the tools into a business that runs properly.
CoachingSolar Business Coach
Greg Allan in your corner, holding solar installers to the plan. By application.
SystemsSolar Business Systems
Systems solar installers build on their own data, so the work runs properly without them standing there.
SoftwareSolar Business Software
Software solar installers build on their own data, instead of renting tools built for every trade at once.
Business appsSolar Business Apps
The simple screens solar installers build for their crew and customers, on their own data.
AIAI for Solar Businesses
AI agents that do the office work for solar installers, their way, so people stay on customers and the crew.
Pricing and profitSolar Business Pricing
The number solar installers should actually be charging, worked out properly rather than guessed.
Hiring and teamSolar Business Hiring
How solar installers build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.