TradesCarpentersCoaching
Carpenter Business CoachingNobody on site can tell you whether to take the builder's rate or walk away from it.
Carpentry business coaching for owners carrying it alone. You are the estimator, the leading hand, the bookkeeper and the one who decides whether to keep subbying or chase your own clients. Greg Allan sits beside you for those calls.
The week this is about
Sound Like Your Carpentry Business?
The only person you can ask is you
Your chippies want to know if there is work after this house. Your partner wants to know why the account is empty when the job looked like a good one. You have nobody to ask, so you make the call at midnight and hope.
The builder sets your rate and you take it
He offers a square rate for the frame, you know it is light, and you take it anyway because the crew needs the next eight weeks. That decision repeats every job, and nobody has ever sat down with you to work out what you should hold out for.
Advice from people who have never framed a wall
The accountant talks about entity structures. The generic business coach talks about vision boards. Neither has stood in the mud explaining to a builder why the extra noggings are a variation, so their advice never survives contact with a real site.
Carrying every decision on your own is how good carpenters stay busy for a decade and end up with a ute, a shed of tools and no business worth selling.
Coaching
Here Is What We Do About It.
You work with Greg Allan, directly. He built his own trade business and loves getting under the hood of yours: the numbers, the crew, the pipeline, the decisions you are making alone. Places are limited, and he only takes owners who are committed and willing to learn something new. It starts with a chat.
How it works
Three Steps, Starting Tonight.
Have a chat with Greg
Talk to Greg about anything in your trade business. If he has time you book in. If not, you join his waitlist and he invites you when a place opens.
Get accepted
Places are limited. Greg only takes owners who are committed, disciplined and willing to learn something new.
Work the plan on a cadence
Not a pep talk. A plan with numbers against it, worked with Greg on a fixed rhythm, and he notices when you quietly stop doing it.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.
Who you will be talking to
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
What AI actually changes
The old way. The new way.
More customers meant more people doing your computer work, and you paying for all of it.
You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
So you hired people to do it. Office staff, bookkeepers, admin.
None of it is billable, and every hire costs wages, sick leave and another person to manage.
Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
Your people do what only people can do: looking after customers and leading the team.
Everything else goes to agents that do it your way, instantly, any time it is needed.
No sick leave. No capacity problems. They scale as far as the business does.
So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
What changes
What Carpentry Business Coaching Actually Changes.
Three things carpentry business owners walk away able to do.
Decide which builders to keep and which to let go, with your reasoning checked
Walk into a rate negotiation knowing your floor and holding it
Take a week off site without the jobs stalling behind you
Questions
Carpenter Business Coaching, Answered.
Will Greg understand subbying to builders, or just theory?
Who will I actually be working with?
How do I find out if this suits my carpentry business?
Carpenters
The Other Ways We Help Carpenters.
Carpenter Business Training
Structured training that turns what carpenters know on the tools into a business that runs properly.
SystemsCarpenter Business Systems
The documented process that lets the work happen properly when carpenters are not standing there.
The free appCarpenter Business App
Lessons, tools and a room full of other owners, free for carpenters with an active ABN.
Marketing and leadsCarpenter Business Marketing
How carpenters get the phone ringing with the jobs worth having, not just the cheap ones.
Pricing and profitCarpenter Business Pricing
The number carpenters should actually be charging, worked out properly rather than guessed.
Hiring and teamCarpenter Business Hiring
How carpenters build a crew that does it right without being watched.
Have a Chat With Greg About Your Business.
An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.