TradesCarpentersMarketing and leads
Carpenter Business MarketingWhen one builder goes quiet, your whole year goes quiet. That is not a pipeline, it is luck.
Marketing for carpentry businesses that want work coming in without begging a builder or bidding against three blokes on a lead site. Get found by homeowners for decks, pergolas, extensions and fixout, and build a pipeline that does not depend on one relationship.
The week this is about
Sound Like Your Carpentry Business?
All your work comes from one builder
He keeps you busy, so you have never needed to find work. Then his approvals stall, or he brings in a cheaper crew, and you go from booked out to ringing around in a fortnight. Your whole business sits on one man's pipeline.
Homeowners cannot find you at all
Someone two streets away is searching for a deck builder right now. Your Google profile has a handful of photos from years ago, no recent reviews and the wrong opening hours. So they ring the bloke whose page is full of them instead.
The leads you do get are price shoppers
The lead site sends the same job to four carpenters and the homeowner opens with what is your best price on a deck. You are quoting against someone with no insurance and no licence, competing on a number instead of on the work you do.
With no marketing of your own you never set the price, because the only work you can get is the work someone else decided to hand you.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training for trade businesses: your Google profile, reviews, the jobs worth photographing, and turning enquiries into booked work. Business Foundations runs live each week with Greg Allan, and coaching keeps you accountable to doing it while the crew is busy.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
What changes
What Carpentry Business Marketing Actually Changes.
Three things carpentry business owners walk away able to do.
Get found by homeowners searching for a deck or pergola builder near them
Turn finished jobs into photos and reviews that win the next one
Replace a single builder with a pipeline you control
Questions
Carpenter Business Marketing, Answered.
How do carpenters get work without paying lead generation sites?
Should I market to homeowners or stay subbying to builders?
When am I meant to do marketing if I am framing all day?
Carpenters
The Other Ways We Help Carpenters.
Carpenter Business Training
Structured training that turns what carpenters know on the tools into a business that runs properly.
CoachingCarpenter Business Coaching
A coach who has run a trade business, in your corner, holding carpenters to the plan.
SystemsCarpenter Business Systems
The documented process that lets the work happen properly when carpenters are not standing there.
The free appCarpenter Business App
Lessons, tools and a room full of other owners, free for carpenters with an active ABN.
Pricing and profitCarpenter Business Pricing
The number carpenters should actually be charging, worked out properly rather than guessed.
Hiring and teamCarpenter Business Hiring
How carpenters build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your complimentary coaching session. Free with an active ABN. No card, no trial clock.
Turning over $20k a month or more? Thirty minutes, one on one with a trade business coach, on what is capping the business and what to fix first.