TradesCarpentersMarketing and leads
Carpenter Business MarketingWhen one builder goes quiet, your whole year goes quiet. That is not a pipeline, it is luck.
Marketing for carpentry businesses that want work coming in without begging a builder or bidding against three blokes on a lead site. Get found by homeowners for decks, pergolas, extensions and fixout, and build a pipeline that does not depend on one relationship.
The week this is about
Sound Like Your Carpentry Business?
All your work comes from one builder
He keeps you busy, so you have never needed to find work. Then his approvals stall, or he brings in a cheaper crew, and you go from booked out to ringing around in a fortnight. Your whole business sits on one man's pipeline.
Homeowners cannot find you at all
Someone two streets away is searching for a deck builder right now. Your Google profile has a handful of photos from years ago, no recent reviews and the wrong opening hours. So they ring the bloke whose page is full of them instead.
The leads you do get are price shoppers
The lead site sends the same job to four carpenters and the homeowner opens with what is your best price on a deck. You are quoting against someone with no insurance and no licence, competing on a number instead of on the work you do.
With no marketing of your own you never set the price, because the only work you can get is the work someone else decided to hand you.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training for trade businesses: your Google profile, reviews, the jobs worth photographing, and turning enquiries into booked work. Business Foundations runs live each week with Greg Allan, and Greg keeps you accountable to doing it while the crew is busy.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Carpentry Business Marketing Actually Changes.
Three things carpentry business owners walk away able to do.
Get found by homeowners searching for a deck or pergola builder near them
Turn finished jobs into photos and reviews that win the next one
Replace a single builder with a pipeline you control
Questions
Carpenter Business Marketing, Answered.
How do carpenters get work without paying lead generation sites?
Should I market to homeowners or stay subbying to builders?
When am I meant to do marketing if I am framing all day?
Carpenters
The Other Ways We Help Carpenters.
Carpenter Business Training
Structured training that turns what carpenters know on the tools into a business that runs properly.
CoachingCarpenter Business Coach
Greg Allan in your corner, holding carpenters to the plan. By application.
SystemsCarpenter Business Systems
Systems carpenters build on their own data, so the work runs properly without them standing there.
SoftwareCarpenter Business Software
Software carpenters build on their own data, instead of renting tools built for every trade at once.
Business appsCarpenter Business Apps
The simple screens carpenters build for their crew and customers, on their own data.
AIAI for Carpentry Businesses
AI agents that do the office work for carpenters, their way, so people stay on customers and the crew.
Pricing and profitCarpenter Business Pricing
The number carpenters should actually be charging, worked out properly rather than guessed.
Hiring and teamCarpenter Business Hiring
How carpenters build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.