Trades CarpentersMarketing and leads

Carpenter Business MarketingWhen one builder goes quiet, your whole year goes quiet. That is not a pipeline, it is luck.

Marketing for carpentry businesses that want work coming in without begging a builder or bidding against three blokes on a lead site. Get found by homeowners for decks, pergolas, extensions and fixout, and build a pipeline that does not depend on one relationship.

Have a chat with Greg

A painted scene of three carpenters on a slab standing timber wall frames upright, tool belts on, a nail gun and offcuts at their feet

The week this is about

Sound Like Your Carpentry Business?

All your work comes from one builder

He keeps you busy, so you have never needed to find work. Then his approvals stall, or he brings in a cheaper crew, and you go from booked out to ringing around in a fortnight. Your whole business sits on one man's pipeline.

Homeowners cannot find you at all

Someone two streets away is searching for a deck builder right now. Your Google profile has a handful of photos from years ago, no recent reviews and the wrong opening hours. So they ring the bloke whose page is full of them instead.

The leads you do get are price shoppers

The lead site sends the same job to four carpenters and the homeowner opens with what is your best price on a deck. You are quoting against someone with no insurance and no licence, competing on a number instead of on the work you do.

With no marketing of your own you never set the price, because the only work you can get is the work someone else decided to hand you.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Marketing and lead generation

Here Is What We Do About It.

The Learning Hub carries the marketing and lead generation training for trade businesses: your Google profile, reviews, the jobs worth photographing, and turning enquiries into booked work. Business Foundations runs live each week with Greg Allan, and Greg keeps you accountable to doing it while the crew is busy.

The Tradies App

Free with an active ABN in Australia and New Zealand. No card, no trial clock.

Learning Hub

The full lesson library inside the Tradies App, self paced, $199/month.

Business Foundations

Weekly live sessions hosted by Greg Allan, where you bring your own numbers.

How it works

Three Steps, Starting Tonight.

Step 1

Fix what happens to the leads you already get

Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.

Step 2

Build one channel properly

One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.

Step 3

Make the phone ring on purpose

A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night. — The old way
More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced. — The new way
You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Carpentry Business Marketing Actually Changes.

Three things carpentry business owners walk away able to do.

Get found by homeowners searching for a deck or pergola builder near them

Turn finished jobs into photos and reviews that win the next one

Replace a single builder with a pipeline you control

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down — Nights and weekends back

A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up — Work that actually pays

A trade business owner shaking hands with a new apprentice in the work yard — A good hire who stays

A trade business owner standing calmly in the yard while his crew load two utes behind him — Out of the middle of everything

9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Carpenter Business Marketing, Answered.

How do carpenters get work without paying lead generation sites?

Own the channels you do not rent. A complete Google Business Profile with current photos of your framing, decks and fixout. A steady flow of reviews from finished jobs. Past clients and builders who know exactly what you do. That combination beats a shared lead every time, because the enquiry arrives asking for you.

Should I market to homeowners or stay subbying to builders?

Most carpentry businesses need both, weighted deliberately. Builder work fills the calendar and smooths the year. Direct homeowner work on decks, pergolas and extensions carries the margin that funds a crew. Marketing is what gives you the second one, so you are never taking a light square rate just to keep the boys busy.

When am I meant to do marketing if I am framing all day?

It has to be a system, not a burst of effort in a quiet week. Ten minutes at the end of a job to photograph the work and ask for a review. One fixed slot a week for enquiries and follow up. The Learning Hub training sets that rhythm, and Greg makes sure it survives a busy month.

Carpenters

The Other Ways We Help Carpenters.

Training

Have a Chat With Greg About Your Business.