TradesCarpentersPricing and profit
Carpenter Business PricingYour day rate has barely moved in years. Timber, fuel, insurance and wages all have.
Pricing for carpentry business owners: how to build a charge-out rate from your real cost floor instead of copying the bloke down the road, and how to hold it when a builder pushes back on a square rate for the frame.
The week this is about
Sound Like Your Carpentry Business?
You priced it off what the last bloke charges
You set your hourly rate years ago by asking around, and you have nudged it since without ever working out what it costs to have you and a first year on site for a day. You do not know your floor, so you cannot defend your price.
The frame took eleven days, you quoted eight
Wet weather, a late truss delivery and a slab that was out took the job three days over. There was no allowance for any of it in the price, so those three days came out of your margin and you still paid the crew.
Your charge-out rate is basically your wage
You charge out a chippy at barely more than you pay one, so the ute, the tools, the insurance, the accountant and the hours you spend quoting are all funded by nothing. Every extra body on site quietly makes the business worse, not better.
Price too low for long enough and the busiest year of your life ends with a full calendar, a tired crew and nothing left in the account.
Pricing and profit
Here Is What We Do About It.
The Profitable Pricing Masterclass and the Profit & Freedom Masterclass show you how to build a rate from your own numbers: award wages under MA000020, the industry and tool allowances, overheads, downtime and the margin you actually need. Pricing training in the Learning Hub and Greg keep the new price in place.
Free tool, no sign-up
Charge-out rate calculator
Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.
Work out your rateHow it works
Three Steps, Starting Tonight.
Work out what an hour really costs you
Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.
Price off the number, not off the last bloke
The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.
Hold the price and watch what happens
The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Carpentry Business Pricing Actually Changes.
Three things carpentry business owners walk away able to do.
Calculate a charge-out rate that covers wages, allowances, overheads and margin
Quote a frame or a fixout with a real allowance for weather and delays
Hold your price when a builder tells you the last crew was cheaper
Questions
Carpenter Business Pricing, Answered.
How do I work out my charge-out rate as a carpenter?
Why is my charge-out rate higher than what I pay a chippy?
Should I price framing by the hour, by the day or per square?
Carpenters
The Other Ways We Help Carpenters.
Carpenter Business Training
Structured training that turns what carpenters know on the tools into a business that runs properly.
CoachingCarpenter Business Coach
Greg Allan in your corner, holding carpenters to the plan. By application.
SystemsCarpenter Business Systems
Systems carpenters build on their own data, so the work runs properly without them standing there.
SoftwareCarpenter Business Software
Software carpenters build on their own data, instead of renting tools built for every trade at once.
Business appsCarpenter Business Apps
The simple screens carpenters build for their crew and customers, on their own data.
AIAI for Carpentry Businesses
AI agents that do the office work for carpenters, their way, so people stay on customers and the crew.
Marketing and leadsCarpenter Business Marketing
How carpenters get the phone ringing with the jobs worth having, not just the cheap ones.
Hiring and teamCarpenter Business Hiring
How carpenters build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.