TradesElectriciansCoaching
Electrician Business CoachingNobody in the shed can tell you whether to put on a third sparkie or hold the line.
Coaching for electrical business owners who are making decisions alone: whether to take the commercial contract, when to put on another sparkie, what to do about the builder who is months behind on your claims. You work with Greg Allan, who built his own trade business.
The week this is about
Sound Like Your Electrical Business?
You make every call on your own
Take the unit block or keep the domestic work? Buy the second van? Sack the apprentice who keeps turning up late? You decide it at midnight, alone, with nobody to sanity check the numbers and no way to know if you got it right.
Your accountant tells you what already happened
The BAS gets lodged, the figures land in your inbox, and by then the quarter is gone. Nobody sits with you before you price the job, hire the second year apprentice or sign the builder's contract with the retention clause in it.
Busy has stopped meaning profitable
The board is full, the phone rings, the crew is flat out, and there is still nothing left at the end of the month. You cannot see whether it is the rate, the materials markup, the unbilled variations or the hours you never charged for.
Another two years of guessing costs you more than any coaching fee, because the wrong hire, the wrong contract and the wrong rate all compound quietly.
Coaching
Here Is What We Do About It.
You work with Greg Allan, directly. He built his own trade business and loves getting under the hood of yours: the numbers, the crew, the pipeline, the decisions you are making alone. Places are limited, and he only takes owners who are committed and willing to learn something new. It starts with a chat.
How it works
Three Steps, Starting Tonight.
Have a chat with Greg
Talk to Greg about anything in your trade business. If he has time you book in. If not, you join his waitlist and he invites you when a place opens.
Get accepted
Places are limited. Greg only takes owners who are committed, disciplined and willing to learn something new.
Work the plan on a cadence
Not a pep talk. A plan with numbers against it, worked with Greg on a fixed rhythm, and he notices when you quietly stop doing it.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.
Who you will be talking to
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
What AI actually changes
The old way. The new way.
More customers meant more people doing your computer work, and you paying for all of it.
You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
So you hired people to do it. Office staff, bookkeepers, admin.
None of it is billable, and every hire costs wages, sick leave and another person to manage.
Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
Your people do what only people can do: looking after customers and leading the team.
Everything else goes to agents that do it your way, instantly, any time it is needed.
No sick leave. No capacity problems. They scale as far as the business does.
So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
What changes
What Electrical Business Coaching Actually Changes.
Three things electrical business owners walk away able to do.
Decide on the next sparkie with numbers behind it, not a gut call at midnight
Walk into a builder negotiation knowing your floor and your walk away point
Set a quarterly plan for the business and have someone hold you to it
Questions
Electrician Business Coaching, Answered.
What actually happens when I have a chat with Greg?
Will Greg understand electrical work or just business theory?
I am a one man band. Is coaching only for bigger crews?
Electricians
The Other Ways We Help Electricians.
Electrician Business Training
Structured training that turns what electricians know on the tools into a business that runs properly.
SystemsElectrician Business Systems
The documented process that lets the work happen properly when electricians are not standing there.
The free appElectrician Business App
Lessons, tools and a room full of other owners, free for electricians with an active ABN.
Marketing and leadsElectrician Business Marketing
How electricians get the phone ringing with the jobs worth having, not just the cheap ones.
Pricing and profitElectrician Business Pricing
The number electricians should actually be charging, worked out properly rather than guessed.
Hiring and teamElectrician Business Hiring
How electricians build a crew that does it right without being watched.
Have a Chat With Greg About Your Business.
An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.