TradesElectriciansPricing and profit
Electrician Business PricingAward rates went up 4.75% on 1 July. Did your charge-out rate move with them?
Pricing for electrical contractors: how to build a charge-out rate from your true labour cost, mark up materials without losing the job, charge properly for call-outs and variations, and hold the margin when the builder pushes back.
The week this is about
Sound Like Your Electrical Business?
Your rate was set by what the last bloke charged
You picked an hourly figure years ago because it sounded about right for your area. It has never been built up from wages, on-costs, super, the van, the insurance, the licence or the hours you spend quoting and lodging certificates.
Wages moved and your price did not
Electrical Award rates lifted 4.75% from 1 July 2026, super moved, and the wholesaler put through another increase. Your quote template still carries last year's number, so every hour your crew works now returns less than it did.
Variations get done and never get billed
The client asks for two extra points while you are on site, you say no worries, and it never reaches the invoice. Same with the extra trip when the plasterer was not ready. You gave away a day this month and cannot name it.
Underpricing does not show up as a loss, it shows up as a busy year with nothing in the bank and no way to pay yourself what the licence is worth.
Pricing and profit
Here Is What We Do About It.
The Profitable Pricing Masterclass and the Profit & Freedom Masterclass show you how to build a rate that covers wages, on-costs, the van and your own time, then hold it. The pricing training in the Learning Hub and Greg turn it into a price book you actually quote from.
Free tool, no sign-up
Charge-out rate calculator
Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.
Work out your rateHow it works
Three Steps, Starting Tonight.
Work out what an hour really costs you
Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.
Price off the number, not off the last bloke
The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.
Hold the price and watch what happens
The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.
Who you will be talking to
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
What AI actually changes
The old way. The new way.
More customers meant more people doing your computer work, and you paying for all of it.
You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
So you hired people to do it. Office staff, bookkeepers, admin.
None of it is billable, and every hire costs wages, sick leave and another person to manage.
Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
Your people do what only people can do: looking after customers and leading the team.
Everything else goes to agents that do it your way, instantly, any time it is needed.
No sick leave. No capacity problems. They scale as far as the business does.
So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
What changes
What Electrical Business Pricing Actually Changes.
Three things electrical business owners walk away able to do.
Build a charge-out rate from real labour cost, on-costs and overhead recovery
Set a materials markup you can defend without hiding it in the labour hours
Capture and bill every variation before the job closes out
Questions
Electrician Business Pricing, Answered.
How do I calculate my charge-out rate as an electrician?
What does an apprentice actually cost me per hour?
How do I raise my rate without losing my regular clients?
Electricians
The Other Ways We Help Electricians.
Electrician Business Training
Structured training that turns what electricians know on the tools into a business that runs properly.
CoachingElectrician Business Coaching
Greg Allan in your corner, holding electricians to the plan. By application.
SystemsElectrician Business Systems
The documented process that lets the work happen properly when electricians are not standing there.
The free appElectrician Business App
Lessons, tools and a room full of other owners, free for electricians with an active ABN.
Marketing and leadsElectrician Business Marketing
How electricians get the phone ringing with the jobs worth having, not just the cheap ones.
Hiring and teamElectrician Business Hiring
How electricians build a crew that does it right without being watched.
Have a Chat With Greg About Your Business.
An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.