TradesElectriciansPricing and profit
Electrician Business PricingAward rates went up 4.75% on 1 July. Did your charge-out rate move with them?
Pricing for electrical contractors: how to build a charge-out rate from your true labour cost, mark up materials without losing the job, charge properly for call-outs and variations, and hold the margin when the builder pushes back.
The week this is about
Sound Like Your Electrical Business?
Your rate was set by what the last bloke charged
You picked an hourly figure years ago because it sounded about right for your area. It has never been built up from wages, on-costs, super, the van, the insurance, the licence or the hours you spend quoting and lodging certificates.
Wages moved and your price did not
Electrical Award rates lifted 4.75% from 1 July 2026, super moved, and the wholesaler put through another increase. Your quote template still carries last year's number, so every hour your crew works now returns less than it did.
Variations get done and never get billed
The client asks for two extra points while you are on site, you say no worries, and it never reaches the invoice. Same with the extra trip when the plasterer was not ready. You gave away a day this month and cannot name it.
Underpricing does not show up as a loss, it shows up as a busy year with nothing in the bank and no way to pay yourself what the licence is worth.
Pricing and profit
Here Is What We Do About It.
The Profitable Pricing Masterclass and the Profit & Freedom Masterclass show you how to build a rate that covers wages, on-costs, the van and your own time, then hold it. The pricing training in the Learning Hub and Greg turn it into a price book you actually quote from.
Free tool, no sign-up
Charge-out rate calculator
Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.
Work out your rateHow it works
Three Steps, Starting Tonight.
Work out what an hour really costs you
Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.
Price off the number, not off the last bloke
The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.
Hold the price and watch what happens
The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Electrical Business Pricing Actually Changes.
Three things electrical business owners walk away able to do.
Build a charge-out rate from real labour cost, on-costs and overhead recovery
Set a materials markup you can defend without hiding it in the labour hours
Capture and bill every variation before the job closes out
Questions
Electrician Business Pricing, Answered.
How do I calculate my charge-out rate as an electrician?
What does an apprentice actually cost me per hour?
How do I raise my rate without losing my regular clients?
Electricians
The Other Ways We Help Electricians.
Electrician Business Training
Structured training that turns what electricians know on the tools into a business that runs properly.
CoachingElectrician Business Coach
Greg Allan in your corner, holding electricians to the plan. By application.
SystemsElectrician Business Systems
Systems electricians build on their own data, so the work runs properly without them standing there.
SoftwareElectrician Business Software
Software electricians build on their own data, instead of renting tools built for every trade at once.
Business appsElectrician Business Apps
The simple screens electricians build for their crew and customers, on their own data.
AIAI for Electrical Businesses
AI agents that do the office work for electricians, their way, so people stay on customers and the crew.
Marketing and leadsElectrician Business Marketing
How electricians get the phone ringing with the jobs worth having, not just the cheap ones.
Hiring and teamElectrician Business Hiring
How electricians build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.