TradesElectriciansMarketing and leads
Electrician Business MarketingWord of mouth built the business. It will not fill next month's board when the phone goes quiet.
Marketing and lead generation for electrical businesses: how to stop depending on one builder, get found for the work you want, and keep the board full through the quiet weeks after Christmas. Built for owners, not for agencies.
The week this is about
Sound Like Your Electrical Business?
One builder is most of your turnover
When they are busy you cannot breathe. When they go quiet, or go under owing you a progress claim, so does your year. You know the risk and you have never had a spare week to build another source of work.
The leads you get are price shoppers
The phone rings for a downlight swap and a quote comparison, never the switchboard upgrade or the commercial fit out. You are competing on hourly rate against a bloke with no overheads, and winning that job would hurt.
Marketing happens only when work dries up
Flat out in November, so nothing goes out. January comes, the board is empty, and you panic post on Facebook and drop your price. The feast and famine cycle repeats every year and you have started planning your life around it.
A business with one source of work is one phone call away from a bad year, and the discounting you do to survive it takes two years to undo.
Marketing and lead generation
Here Is What We Do About It.
The marketing and lead generation training in the Learning Hub shows you how electrical businesses actually get found and chosen: the offer, the follow up, the reviews, the referral engine and the work worth chasing. Business Foundations and coaching keep you doing it in the busy months, not just the quiet ones.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
What changes
What Electrical Business Marketing Actually Changes.
Three things electrical business owners walk away able to do.
Build a second and third source of work so one builder cannot sink your year
Write an offer that attracts switchboard and rewire work, not downlight shoppers
Run a marketing routine that keeps going while you are flat out on site
Questions
Electrician Business Marketing, Answered.
How do electricians get work without relying on word of mouth?
Should I chase domestic, commercial or solar and EV work?
Do I need to spend money on ads to get more electrical work?
Electricians
The Other Ways We Help Electricians.
Electrician Business Training
Structured training that turns what electricians know on the tools into a business that runs properly.
CoachingElectrician Business Coaching
A coach who has run a trade business, in your corner, holding electricians to the plan.
SystemsElectrician Business Systems
The documented process that lets the work happen properly when electricians are not standing there.
The free appElectrician Business App
Lessons, tools and a room full of other owners, free for electricians with an active ABN.
Pricing and profitElectrician Business Pricing
The number electricians should actually be charging, worked out properly rather than guessed.
Hiring and teamElectrician Business Hiring
How electricians build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your complimentary coaching session. Free with an active ABN. No card, no trial clock.
Turning over $20k a month or more? Thirty minutes, one on one with a trade business coach, on what is capping the business and what to fix first.