TradesRoofersHiring and team

Roofer Business HiringYou need a second crew on the roof, and you cannot face training another one who leaves.

Hiring for a roofing business: finding roofers who can be trusted on a two-storey pitch, paying them under the right award, and keeping them once storm season ends. This page is for the owner who is the bottleneck on every single job.

A painted scene of two roofers stripping old tile off a suburban roof, battens and sarking exposed, rooftops behind

The week this is about

Sound Like Your Roofing Business?

You cannot find anyone you would put on a roof

Plenty of blokes will turn up. Very few you would leave alone on a two-storey pitch with a nail gun and a customer watching. So you keep doing the hard sections yourself, and the business never gets past your own two hands.

The award question nobody can answer for you

Your roof plumber sits under one award and your tiler sits under another, per Fair Work Ombudsman summaries. Different rates, different allowances, different overtime, on the same job. You guess, pay a bit over, and hope nobody ever audits it.

Hire hard in a hail run, let them go by autumn

Storm work forces you to put on labour fast, with no induction and no real check. When the claims dry up you cannot keep them, so they leave, and the next surge starts you back at nothing all over again.

Staying a one-crew business forever, doing the awkward sections yourself at fifty, because nobody was ever trained well enough to be trusted with them.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Hiring and team

Here Is What We Do About It.

The Academy's hiring, team and leadership training gives you a way to recruit, induct and keep roofers who can run a job without you standing there. Greg works through the big hiring calls with you directly. And the hires have changed: agents can now do the quoting, invoicing and chasing your way, so the people you add are the ones facing your customers and leading your crew.

Free tool, no sign-up

Apprentice cost calculator

Wages and on-costs are the easy part. This adds the weeks they are at trade school, the on-site hours that never reach an invoice, and the supervision time that pulls a qualified tradesperson off their own work, then gives you what one billable apprentice hour actually costs. It runs in your browser and nothing you type is sent anywhere.

Work out the real cost

How it works

Three Steps, Starting Tonight.

Step 1

Hire before you are desperate

Every bad hire in this industry happens in the same week: the week you were already too busy. The training covers hiring on a plan instead of on a panic.

Step 2

Give them a system to follow

People do not fail because they are lazy. They fail because nobody wrote down what good looks like. That is why systems and hiring are the same problem.

Step 3

Lead them, then get off the tools

Greg works the bit that is genuinely hard: running a team when you were trained as a tradesperson, and letting go of work you can do faster yourself.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night.
The old way

More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced.
The new way

You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Roofing Business Hiring Actually Changes.

Three things roofing business owners walk away able to do.

Put a leading hand on a re-roof and stay off that site all week

Pay every roofer and apprentice under the correct award with confidence

Induct a new hire on heights, SWMS and your process in their first week

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down
Nights and weekends back
A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up
Work that actually pays
A trade business owner shaking hands with a new apprentice in the work yard
A good hire who stays
A trade business owner standing calmly in the yard while his crew load two utes behind him
Out of the middle of everything
9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Roofer Business Hiring, Answered.

Which award do I pay my roofers under?
It depends what they do. Roof plumbers are covered by the Plumbing and Fire Sprinklers Award MA000036, and roof tilers by the Building and Construction Award MA000020, per Fair Work Ombudsman award summaries. A mixed crew can therefore sit across two awards on the same job, with different rates and allowances.
How do I stop a good roofer leaving after storm season?
By giving them work that does not depend on hail, and a reason to stay beyond the money: a role, a path, and someone who runs the business properly. Owners who keep crews have year-round work planned before the surge ends.
Should I take on a roofing apprentice or hire an experienced hand?
It depends on whether you have anything to hand them. An apprentice needs a process, supervision and time you may not have while you are still on the tools yourself. An experienced roofer costs more and produces sooner. Get your systems and your induction right first, then either choice works.
A painted scene of a trade business owner home before dark, sitting on the tray of his ute while his son runs to meet him

Have a Chat With Greg About Your Business.

An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.