TradesTilersMarketing and leads
Tiler Business MarketingWhen the builder work dries up, you have no way to make the phone ring except dropping your rate.
Marketing and lead generation for tiling business owners. How to stop depending on one builder and the lead platforms, and build your own flow of bathroom renovations and repeat work that you actually want.
The week this is about
Sound Like Your Tiling Business?
One builder is most of your year
Most of your work comes from one builder, so you take his rate, his schedule and his late payments. The day he finds a cheaper tiler, or his own work slows, your year goes with it.
Bidding against the cheapest quote on a lead app
You pay for the lead, then compete with a queue of other tilers who never saw the bathroom. The homeowner picks the lowest number, and you either drop your rate to win junk work or pay for leads you never convert.
Beautiful work nobody outside the house sees
You have laid herringbone that belongs in a magazine and showers with falls dead true. There are no photos, no reviews, and nothing a homeowner searching tonight could find. Your best marketing asset is sealed inside a house nobody will walk through.
Without your own lead flow you never get to say no, which means your rate is always set by whoever happens to be keeping you busy this month.
Marketing and lead generation
Here Is What We Do About It.
Marketing and lead generation training in the Learning Hub shows you how to get found by the homeowners planning a bathroom renovation, how to turn finished jobs into photos and reviews that sell the next one, and how to build a referral base. Business Foundations and Greg keep you doing it when site gets busy.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Tiling Business Marketing Actually Changes.
Three things tiling business owners walk away able to do.
Win bathroom renovations direct instead of bidding against a lead app queue
Turn every finished wet area into photos, a review and the next enquiry
Build a second and third source of work so no builder owns your year
Questions
Tiler Business Marketing, Answered.
How do I get tiling work that is not from a builder?
Are Google reviews worth chasing for a tiling business?
I hate selling. Do I have to be pushy to win tiling work?
Tilers
The Other Ways We Help Tilers.
Tiler Business Training
Structured training that turns what tilers know on the tools into a business that runs properly.
CoachingTiler Business Coach
Greg Allan in your corner, holding tilers to the plan. By application.
SystemsTiler Business Systems
Systems tilers build on their own data, so the work runs properly without them standing there.
SoftwareTiler Business Software
Software tilers build on their own data, instead of renting tools built for every trade at once.
Business appsTiler Business Apps
The simple screens tilers build for their crew and customers, on their own data.
AIAI for Tiling Businesses
AI agents that do the office work for tilers, their way, so people stay on customers and the crew.
Pricing and profitTiler Business Pricing
The number tilers should actually be charging, worked out properly rather than guessed.
Hiring and teamTiler Business Hiring
How tilers build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.