Trades TilersMarketing and leads

Tiler Business MarketingWhen the builder work dries up, you have no way to make the phone ring except dropping your rate.

Marketing and lead generation for tiling business owners in Australia and New Zealand. How to stop depending on one builder and the lead platforms, and build your own flow of bathroom renovations and repeat work that you actually want.

Have a chat with Greg

A painted scene of a tiler kneeling on a part tiled floor setting levelling clips into the joints, his toolbox open beside him

The week this is about

Sound Like Your Tiling Business?

One builder is most of your year

Most of your work comes from one builder, so you take his rate, his schedule and his late payments. The day he finds a cheaper tiler, or his own work slows, your year goes with it.

Bidding against the cheapest quote on a lead app

You pay for the lead, then compete with a queue of other tilers who never saw the bathroom. The homeowner picks the lowest number, and you either drop your rate to win junk work or pay for leads you never convert.

Beautiful work nobody outside the house sees

You have laid herringbone that belongs in a magazine and showers with falls dead true. There are no photos, no reviews, and nothing a homeowner searching tonight could find. Your best marketing asset is sealed inside a house nobody will walk through.

Without your own lead flow you never get to say no, which means your rate is always set by whoever happens to be keeping you busy this month.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Marketing and lead generation

Here Is What We Do About It.

Marketing and lead generation training in the Learning Hub shows you how to get found by the homeowners planning a bathroom renovation, how to turn finished jobs into photos and reviews that sell the next one, and how to build a referral base. Business Foundations and Greg keep you doing it when site gets busy.

The Tradies App

Free with an active ABN in Australia and New Zealand. No card, no trial clock.

Learning Hub

The full lesson library inside the Tradies App, self paced, $199/month.

Business Foundations

Weekly live sessions hosted by Greg Allan, where you bring your own numbers.

How it works

Three Steps, Starting Tonight.

Step 1

Fix what happens to the leads you already get

Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.

Step 2

Build one channel properly

One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.

Step 3

Make the phone ring on purpose

A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night. — The old way
More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced. — The new way
You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Tiling Business Marketing Actually Changes.

Three things tiling business owners walk away able to do.

Win bathroom renovations direct instead of bidding against a lead app queue

Turn every finished wet area into photos, a review and the next enquiry

Build a second and third source of work so no builder owns your year

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down — Nights and weekends back

A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up — Work that actually pays

A trade business owner shaking hands with a new apprentice in the work yard — A good hire who stays

A trade business owner standing calmly in the yard while his crew load two utes behind him — Out of the middle of everything

9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Tiler Business Marketing, Answered.

How do I get tiling work that is not from a builder?

Go direct to the homeowner and to the trades who touch the same jobs. Bathroom renovations start with a search, a recommendation from a plumber or a cabinetmaker, and photos of a wet area that looks right. The Learning Hub marketing training walks you through building all three, in order.

Are Google reviews worth chasing for a tiling business?

They are, because a homeowner choosing a tiler is choosing on trust and cannot judge your set out. Reviews are the closest thing to proof they can read. We have 123 Google reviews at a 4.9 rating, and the training shows you the exact point in a job to ask so people actually leave one.

I hate selling. Do I have to be pushy to win tiling work?

No. Most tiling work is won by turning up when you said, quoting clearly and looking like someone who will not disappear. That is not pushy, it is organised. The training gives you a follow up rhythm and quote wording that does the persuading, so you never have to talk anyone into anything.

Tilers

The Other Ways We Help Tilers.

Training

Have a Chat With Greg About Your Business.