TradesTilersMarketing and leads
Tiler Business MarketingWhen the builder work dries up, you have no way to make the phone ring except dropping your rate.
Marketing and lead generation for tiling business owners in Australia and New Zealand. How to stop depending on one builder and the lead platforms, and build your own flow of bathroom renovations and repeat work that you actually want.
The week this is about
Sound Like Your Tiling Business?
One builder is most of your year
Most of your work comes from one builder, so you take his rate, his schedule and his late payments. The day he finds a cheaper tiler, or his own work slows, your year goes with it.
Bidding against the cheapest quote on a lead app
You pay for the lead, then compete with a queue of other tilers who never saw the bathroom. The homeowner picks the lowest number, and you either drop your rate to win junk work or pay for leads you never convert.
Beautiful work nobody outside the house sees
You have laid herringbone that belongs in a magazine and showers with falls dead true. There are no photos, no reviews, and nothing a homeowner searching tonight could find. Your best marketing asset is sealed inside a house nobody will walk through.
Without your own lead flow you never get to say no, which means your rate is always set by whoever happens to be keeping you busy this month.
Marketing and lead generation
Here Is What We Do About It.
Marketing and lead generation training in the Learning Hub shows you how to get found by the homeowners planning a bathroom renovation, how to turn finished jobs into photos and reviews that sell the next one, and how to build a referral base. Business Foundations and coaching keep you doing it when site gets busy.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
What changes
What Tiling Business Marketing Actually Changes.
Three things tiling business owners walk away able to do.
Win bathroom renovations direct instead of bidding against a lead app queue
Turn every finished wet area into photos, a review and the next enquiry
Build a second and third source of work so no builder owns your year
Questions
Tiler Business Marketing, Answered.
How do I get tiling work that is not from a builder?
Are Google reviews worth chasing for a tiling business?
I hate selling. Do I have to be pushy to win tiling work?
Tilers
The Other Ways We Help Tilers.
Tiler Business Training
Structured training that turns what tilers know on the tools into a business that runs properly.
CoachingTiler Business Coaching
A coach who has run a trade business, in your corner, holding tilers to the plan.
SystemsTiler Business Systems
The documented process that lets the work happen properly when tilers are not standing there.
The free appTiler Business App
Lessons, tools and a room full of other owners, free for tilers with an active ABN.
Pricing and profitTiler Business Pricing
The number tilers should actually be charging, worked out properly rather than guessed.
Hiring and teamTiler Business Hiring
How tilers build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your complimentary coaching session. Free with an active ABN. No card, no trial clock.
Turning over $20k a month or more? Thirty minutes, one on one with a trade business coach, on what is capping the business and what to fix first.