Trades TilersPricing and profit

Tiler Business PricingYour rate per square metre was set years ago by what the tiler down the road charges.

Pricing for tiling business owners in Australia and New Zealand. How to build a rate per square metre from your own costs, price the work that eats labour, and stop carrying screeds, waste and waiting time you never charged for.

Have a chat with Greg

A painted scene of a tiler kneeling on a part tiled floor setting levelling clips into the joints, his toolbox open beside him

The week this is about

Sound Like Your Tiling Business?

Your m2 rate came from a mate, not your costs

You picked a square metre rate because it was near what everyone else charges. It has never been tested against your award labour cost, your ute, your insurance, your quoting hours, or the weeks the rain kills the site.

Large format tiles eating a day you never quoted

Big porcelain needs two people, a levelling system, back buttering and a substrate flat enough to hold tolerance. You quoted it at the same rate as standard ceramic, so the extra day came straight out of your margin.

Breakage, wastage and cuts you absorbed again

The pattern needed more cuts, a box arrived chipped, and two large sheets cracked on the saw. None of it was in the quote as a wastage allowance, so you covered the tiles, the freight and the extra day of labour.

Underprice by a little on every square metre and you do not notice for years, you just work harder every season and wonder where it all went.

A trade business owner working alone at the kitchen table late at night, laptop open and paperwork spread across the table, work boots and tool bag by the door

Pricing and profit

Here Is What We Do About It.

The Profitable Pricing Masterclass shows you how to build a tiling charge out rate from your real costs: award labour under MA000020, overheads, the hours you never bill, and a margin that survives a bad job. The Profit & Freedom Masterclass takes it further, into what the business has to earn for you to stop.

The Tradies App

Free with an active ABN in Australia and New Zealand. No card, no trial clock.

Learning Hub

The full lesson library inside the Tradies App, self paced, $199/month.

Business Foundations

Weekly live sessions hosted by Greg Allan, where you bring your own numbers.

Free tool, no sign-up

Charge-out rate calculator

Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.

Work out your rate

How it works

Three Steps, Starting Tonight.

Step 1

Work out what an hour really costs you

Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.

Step 2

Price off the number, not off the last bloke

The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.

Step 3

Hold the price and watch what happens

The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.

Why you get me

I built the coaching company everyone else runs. Then I took it apart.

Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.

I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.

And I hated it. The bigger it got, the further I was from the owners I started it for.

What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.

So I restructured the whole thing.

When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.

And with agentic AI, the results come sooner than most owners can imagine.

Places are limited. I only take on owners who are committed and ready to do the work.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk

Who you will be talking to

I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.

A general manager runs it day to day. I live in Byron Bay.

I have trained 9,000+ trade business owners across Australia and New Zealand.

What AI actually changes

The old way. The new way.

Illustration: a trade business owner standing over three office staff buried in paperwork at night. — The old way
More customers meant more people doing your computer work, and you paying for all of it.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced. — The new way
You stay with your customers and your team. Agents run the office your way.

The old way

Grow, then hire people to do the computer work.

Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.

So you hired people to do it. Office staff, bookkeepers, admin.

None of it is billable, and every hire costs wages, sick leave and another person to manage.

Profit and time only grew as fast as you could add people.

The new way

Keep the human work. Give everything else to agents.

Your people do what only people can do: looking after customers and leading the team.

Everything else goes to agents that do it your way, instantly, any time it is needed.

No sick leave. No capacity problems. They scale as far as the business does.

So the only people you add are the ones facing your customers and your team.

A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.

What changes

What Tiling Business Pricing Actually Changes.

Three things tiling business owners walk away able to do.

Calculate a square metre rate that covers labour, overheads and real margin

Load the price for large format, mosaics, falls, hobs and awkward set outs

Put a wastage and breakage allowance in every quote as a line item

A trade business owner watching his child play sport on a Saturday morning, coffee in hand and phone face down — Nights and weekends back

A trade business owner and his partner in the kitchen looking at a tablet showing the numbers going up — Work that actually pays

A trade business owner shaking hands with a new apprentice in the work yard — A good hire who stays

A trade business owner standing calmly in the yard while his crew load two utes behind him — Out of the middle of everything

9,000+tradies trained4.9★Google rating4.9★App Store rating

Questions

Tiler Business Pricing, Answered.

How much should a tiling business charge per square metre?

There is no single right number, and copying the cost guides your customers read is how tilers end up broke. Your rate comes from your labour cost under the Building and Construction General On-site Award MA000020, your overheads, your genuinely billable hours and the margin you need. The Profitable Pricing Masterclass walks you through the maths.

How do I charge for screeds and falls without losing the job?

Quote them separately, as their own line with their own rate. Prep is where tiling jobs bleed, and burying it in a square metre rate makes you look expensive on the tiles and generous on the labour. Separate lines also make variations easy to defend later, which the pricing training and Greg drill into you.

What wastage allowance should I put in a tiling quote?

Enough to cover cuts, pattern, breakage and a damaged box, and it belongs in the quote as a visible line rather than absorbed. The right figure depends on the tile size, the layout and the room, which is exactly the judgement pricing training and Greg help you set for your own jobs.

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