TradesPlumbersMarketing and leads
Plumber Business MarketingWord of mouth was enough until the week the phone did not ring.
Marketing and lead generation for plumbing business owners who have always relied on referrals and the odd builder. How to get the right plumbing work calling you, at the margin you want, instead of taking whatever comes through a lead site.
The week this is about
Sound Like Your Plumbing Business?
One builder is half your turnover
The work is steady until it is not. If that builder slows down, goes to another plumber or falls over owing you a progress claim, half your income disappears in a week and you have no pipeline of your own to fall back on.
You are paying for leads that waste your day
The lead platform sends you the same blocked drain to four plumbers, so you price against three others in a race to the bottom. You drive across town for a job you did not want at a rate you would not choose, and you pay for the privilege.
Nobody knows you exist between emergencies
Customers only think about a plumber when water is going somewhere it should not. You did their hot water changeover two years ago and they have forgotten your name, so the next one goes to whoever comes up first on the phone.
With no marketing of your own, your diary belongs to whoever is sending you work, and the day they stop is the day you find out what your business is worth.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training built for trade businesses: getting found locally, following up quotes properly, and turning a one-off blocked drain into a maintenance customer. Business Foundations and coaching then hold you to actually running it week after week.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
What changes
What Plumbing Business Marketing Actually Changes.
Three things plumbing business owners walk away able to do.
Fill the diary from your own leads instead of one builder's schedule
Follow up every quote on a set rhythm rather than when you remember
Turn one-off callouts into repeat customers with a reason to ring you
Questions
Plumber Business Marketing, Answered.
Do I need to be on lead platforms to get plumbing work?
What marketing actually works for a plumbing business?
Should I chase emergency callouts or planned work?
Plumbers
The Other Ways We Help Plumbers.
Plumber Business Training
Structured training that turns what plumbers know on the tools into a business that runs properly.
CoachingPlumber Business Coaching
A coach who has run a trade business, in your corner, holding plumbers to the plan.
SystemsPlumber Business Systems
The documented process that lets the work happen properly when plumbers are not standing there.
The free appPlumber Business App
Lessons, tools and a room full of other owners, free for plumbers with an active ABN.
Pricing and profitPlumber Business Pricing
The number plumbers should actually be charging, worked out properly rather than guessed.
Hiring and teamPlumber Business Hiring
How plumbers build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your complimentary coaching session. Free with an active ABN. No card, no trial clock.
Turning over $20k a month or more? Thirty minutes, one on one with a trade business coach, on what is capping the business and what to fix first.