TradesPlumbersMarketing and leads
Plumber Business MarketingWord of mouth was enough until the week the phone did not ring.
Marketing and lead generation for plumbing business owners who have always relied on referrals and the odd builder. How to get the right plumbing work calling you, at the margin you want, instead of taking whatever comes through a lead site.
The week this is about
Sound Like Your Plumbing Business?
One builder is half your turnover
The work is steady until it is not. If that builder slows down, goes to another plumber or falls over owing you a progress claim, half your income disappears in a week and you have no pipeline of your own to fall back on.
You are paying for leads that waste your day
The lead platform sends you the same blocked drain to four plumbers, so you price against three others in a race to the bottom. You drive across town for a job you did not want at a rate you would not choose, and you pay for the privilege.
Nobody knows you exist between emergencies
Customers only think about a plumber when water is going somewhere it should not. You did their hot water changeover two years ago and they have forgotten your name, so the next one goes to whoever comes up first on the phone.
With no marketing of your own, your diary belongs to whoever is sending you work, and the day they stop is the day you find out what your business is worth.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training built for trade businesses: getting found locally, following up quotes properly, and turning a one-off blocked drain into a maintenance customer. Business Foundations and Greg then hold you to actually running it week after week.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Plumbing Business Marketing Actually Changes.
Three things plumbing business owners walk away able to do.
Fill the diary from your own leads instead of one builder's schedule
Follow up every quote on a set rhythm rather than when you remember
Turn one-off callouts into repeat customers with a reason to ring you
Questions
Plumber Business Marketing, Answered.
Do I need to be on lead platforms to get plumbing work?
What marketing actually works for a plumbing business?
Should I chase emergency callouts or planned work?
Plumbers
The Other Ways We Help Plumbers.
Plumber Business Training
Structured training that turns what plumbers know on the tools into a business that runs properly.
CoachingPlumber Business Coach
Greg Allan in your corner, holding plumbers to the plan. By application.
SystemsPlumber Business Systems
Systems plumbers build on their own data, so the work runs properly without them standing there.
SoftwarePlumber Business Software
Software plumbers build on their own data, instead of renting tools built for every trade at once.
Business appsPlumber Business Apps
The simple screens plumbers build for their crew and customers, on their own data.
AIAI for Plumbing Businesses
AI agents that do the office work for plumbers, their way, so people stay on customers and the crew.
Pricing and profitPlumber Business Pricing
The number plumbers should actually be charging, worked out properly rather than guessed.
Hiring and teamPlumber Business Hiring
How plumbers build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.