TradesPlumbersMarketing and leads
Plumber Business MarketingWord of mouth was enough until the week the phone did not ring.
Marketing and lead generation for plumbing business owners who have always relied on referrals and the odd builder. How to get the right plumbing work calling you, at the margin you want, instead of taking whatever comes through a lead site.
The week this is about
Sound Like Your Plumbing Business?
One builder is half your turnover
The work is steady until it is not. If that builder slows down, goes to another plumber or falls over owing you a progress claim, half your income disappears in a week and you have no pipeline of your own to fall back on.
You are paying for leads that waste your day
The lead platform sends you the same blocked drain to four plumbers, so you price against three others in a race to the bottom. You drive across town for a job you did not want at a rate you would not choose, and you pay for the privilege.
Nobody knows you exist between emergencies
Customers only think about a plumber when water is going somewhere it should not. You did their hot water changeover two years ago and they have forgotten your name, so the next one goes to whoever comes up first on the phone.
With no marketing of your own, your diary belongs to whoever is sending you work, and the day they stop is the day you find out what your business is worth.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub carries the marketing and lead generation training built for trade businesses: getting found locally, following up quotes properly, and turning a one-off blocked drain into a maintenance customer. Business Foundations and Greg then hold you to actually running it week after week.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.
Who you will be talking to
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
What AI actually changes
The old way. The new way.
More customers meant more people doing your computer work, and you paying for all of it.
You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
So you hired people to do it. Office staff, bookkeepers, admin.
None of it is billable, and every hire costs wages, sick leave and another person to manage.
Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
Your people do what only people can do: looking after customers and leading the team.
Everything else goes to agents that do it your way, instantly, any time it is needed.
No sick leave. No capacity problems. They scale as far as the business does.
So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
What changes
What Plumbing Business Marketing Actually Changes.
Three things plumbing business owners walk away able to do.
Fill the diary from your own leads instead of one builder's schedule
Follow up every quote on a set rhythm rather than when you remember
Turn one-off callouts into repeat customers with a reason to ring you
Questions
Plumber Business Marketing, Answered.
Do I need to be on lead platforms to get plumbing work?
What marketing actually works for a plumbing business?
Should I chase emergency callouts or planned work?
Plumbers
The Other Ways We Help Plumbers.
Plumber Business Training
Structured training that turns what plumbers know on the tools into a business that runs properly.
CoachingPlumber Business Coaching
Greg Allan in your corner, holding plumbers to the plan. By application.
SystemsPlumber Business Systems
The documented process that lets the work happen properly when plumbers are not standing there.
The free appPlumber Business App
Lessons, tools and a room full of other owners, free for plumbers with an active ABN.
Pricing and profitPlumber Business Pricing
The number plumbers should actually be charging, worked out properly rather than guessed.
Hiring and teamPlumber Business Hiring
How plumbers build a crew that does it right without being watched.
Have a Chat With Greg About Your Business.
An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.