TradesLandscapersPricing and profit
Landscaper Business PricingBusy all spring, flat out all summer, and the bank account never shows it.
Pricing for landscaping business owners. How to build a charge-out rate that carries award labour, on-costs, machine hire, materials and green waste fees, and how to quote a sloping block or a design and construct build without eating the difference yourself.
The week this is about
Sound Like Your Landscaping Business?
You price off what the bloke down the road charges
You heard a number at the supplier and worked backwards from it. Nobody checked whether that rate covers the award, super, workers comp, the ute, the trailer, the excavator payment and the tip fees. So you match a price you cannot afford.
The sloping block kills the quote every time
Flat block rates do not survive a fall, poor access, or wheeling everything down a side path. You know it before you start, quote it like a flat block anyway because the client compared you to someone who did, and then absorb the extra days.
Nobody knows which jobs actually make money
The paving might carry the business and the maintenance round might be losing on fuel and tip fees, or the other way around. Without a per job margin you cannot tell, so you keep saying yes to everything and hoping the year comes out ahead.
Underpricing does not show up as a loss, it shows up as a landscaper working every weekend to stay level and calling it a busy year.
Pricing and profit
Here Is What We Do About It.
The Profitable Pricing Masterclass shows you how to build a charge-out rate from your real costs, and the Profit & Freedom Masterclass connects it to what the business pays you. Pricing training in the Learning Hub goes deeper, and Greg sits with you on your actual quotes until you can hold the price.
Free tool, no sign-up
Charge-out rate calculator
Put in what labour costs you, how many hours you can actually invoice and what the business spends, and it builds the rate that covers all of it and leaves a margin. It runs in your browser and nothing you type is sent anywhere.
Work out your rateHow it works
Three Steps, Starting Tonight.
Work out what an hour really costs you
Not the wage. The wage plus the ute, the insurance, the phone, the unbilled hours and the time you spend quoting. Most owners have never put that number on paper.
Price off the number, not off the last bloke
The Profitable Pricing Masterclass takes you through building a rate that carries your overheads and a margin, so you stop pricing against whoever is cheapest this month.
Hold the price and watch what happens
The Profit and Freedom Masterclass covers the part nobody warns you about: what to do when someone pushes back, and why losing the wrong job is a win.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Landscaping Business Pricing Actually Changes.
Three things landscaping business owners walk away able to do.
Calculate a charge-out rate that covers award labour, on-costs, plant and overheads.
Load a quote properly for fall, access and site conditions before you send it.
See the margin on each job type and drop the work that loses money.
Questions
Landscaper Business Pricing, Answered.
How do I work out my landscaping charge-out rate?
Should I quote landscaping per hour, per square metre or per job?
How much deposit can I ask for on a landscaping contract?
Landscapers
The Other Ways We Help Landscapers.
Landscaper Business Training
Structured training that turns what landscapers know on the tools into a business that runs properly.
CoachingLandscaper Business Coach
Greg Allan in your corner, holding landscapers to the plan. By application.
SystemsLandscaper Business Systems
Systems landscapers build on their own data, so the work runs properly without them standing there.
SoftwareLandscaper Business Software
Software landscapers build on their own data, instead of renting tools built for every trade at once.
Business appsLandscaper Business Apps
The simple screens landscapers build for their crew and customers, on their own data.
AIAI for Landscaping Businesses
AI agents that do the office work for landscapers, their way, so people stay on customers and the crew.
Marketing and leadsLandscaper Business Marketing
How landscapers get the phone ringing with the jobs worth having, not just the cheap ones.
Hiring and teamLandscaper Business Hiring
How landscapers build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.