TradesLandscapersMarketing and leads
Landscaper Business MarketingWord of mouth brings you hedge trims and mow rounds. It does not bring the big builds.
Marketing and lead generation for landscaping businesses. How to get found for the work you actually want, design and construct builds, structural landscaping and commercial contracts, instead of waiting for the phone and taking whatever spring brings you.
The week this is about
Sound Like Your Landscaping Business?
The leads you get are not the jobs you want
The phone rings for a hedge trim, a lawn tidy and a fence line clean up. The paved courtyard with the retaining wall and the lighting, the job you are best at and make money on, goes to someone the client found first.
You only market when work runs out
In spring you are too flat out to post anything. In May the builds stop, you panic, put up a couple of photos and drop the price. Marketing that only happens when you are quiet always arrives too late to fill the quiet.
Your best work is on a phone, not anywhere else
Ten years of finished courtyards, decks and dry stone walls sitting in your camera roll. No before and afters, no drone shot of the finished block, nothing a homeowner searching in your suburb will ever find.
Stay invisible and you keep competing on price with the cheapest bloke with a trailer, on the only jobs that ever find you.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub holds the marketing and lead generation training: how to be found for build work in your area, how to turn a camera roll into proof, and how to keep leads coming in winter. Business Foundations works it live with Greg Allan, and coaching keeps you doing it when spring hits.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
What changes
What Landscaping Business Marketing Actually Changes.
Three things landscaping business owners walk away able to do.
Fill the winter diary before the builds stop, not after.
Turn finished jobs into before and after proof that wins the next build.
Get found for design and construct work instead of lawn mowing enquiries.
Questions
Landscaper Business Marketing, Answered.
How do I get bigger landscaping jobs instead of mow and blow work?
How do I keep leads coming through winter when builds dry up?
Do I need an agency to market a landscaping business?
Landscapers
The Other Ways We Help Landscapers.
Landscaper Business Training
Structured training that turns what landscapers know on the tools into a business that runs properly.
CoachingLandscaper Business Coaching
A coach who has run a trade business, in your corner, holding landscapers to the plan.
SystemsLandscaper Business Systems
The documented process that lets the work happen properly when landscapers are not standing there.
The free appLandscaper Business App
Lessons, tools and a room full of other owners, free for landscapers with an active ABN.
Pricing and profitLandscaper Business Pricing
The number landscapers should actually be charging, worked out properly rather than guessed.
Hiring and teamLandscaper Business Hiring
How landscapers build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your complimentary coaching session. Free with an active ABN. No card, no trial clock.
Turning over $20k a month or more? Thirty minutes, one on one with a trade business coach, on what is capping the business and what to fix first.