TradesLandscapersMarketing and leads
Landscaper Business MarketingWord of mouth brings you hedge trims and mow rounds. It does not bring the big builds.
Marketing and lead generation for landscaping businesses. How to get found for the work you actually want, design and construct builds, structural landscaping and commercial contracts, instead of waiting for the phone and taking whatever spring brings you.
The week this is about
Sound Like Your Landscaping Business?
The leads you get are not the jobs you want
The phone rings for a hedge trim, a lawn tidy and a fence line clean up. The paved courtyard with the retaining wall and the lighting, the job you are best at and make money on, goes to someone the client found first.
You only market when work runs out
In spring you are too flat out to post anything. In May the builds stop, you panic, put up a couple of photos and drop the price. Marketing that only happens when you are quiet always arrives too late to fill the quiet.
Your best work is on a phone, not anywhere else
Ten years of finished courtyards, decks and dry stone walls sitting in your camera roll. No before and afters, no drone shot of the finished block, nothing a homeowner searching in your suburb will ever find.
Stay invisible and you keep competing on price with the cheapest bloke with a trailer, on the only jobs that ever find you.
Marketing and lead generation
Here Is What We Do About It.
The Learning Hub holds the marketing and lead generation training: how to be found for build work in your area, how to turn a camera roll into proof, and how to keep leads coming in winter. Business Foundations works it live with Greg Allan, and Greg keeps you doing it when spring hits.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Landscaping Business Marketing Actually Changes.
Three things landscaping business owners walk away able to do.
Fill the winter diary before the builds stop, not after.
Turn finished jobs into before and after proof that wins the next build.
Get found for design and construct work instead of lawn mowing enquiries.
Questions
Landscaper Business Marketing, Answered.
How do I get bigger landscaping jobs instead of mow and blow work?
How do I keep leads coming through winter when builds dry up?
Do I need an agency to market a landscaping business?
Landscapers
The Other Ways We Help Landscapers.
Landscaper Business Training
Structured training that turns what landscapers know on the tools into a business that runs properly.
CoachingLandscaper Business Coach
Greg Allan in your corner, holding landscapers to the plan. By application.
SystemsLandscaper Business Systems
Systems landscapers build on their own data, so the work runs properly without them standing there.
SoftwareLandscaper Business Software
Software landscapers build on their own data, instead of renting tools built for every trade at once.
Business appsLandscaper Business Apps
The simple screens landscapers build for their crew and customers, on their own data.
AIAI for Landscaping Businesses
AI agents that do the office work for landscapers, their way, so people stay on customers and the crew.
Pricing and profitLandscaper Business Pricing
The number landscapers should actually be charging, worked out properly rather than guessed.
Hiring and teamLandscaper Business Hiring
How landscapers build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.