TradesElectriciansMarketing and leads
Electrician Business MarketingWord of mouth built the business. It will not fill next month's board when the phone goes quiet.
Marketing and lead generation for electrical businesses: how to stop depending on one builder, get found for the work you want, and keep the board full through the quiet weeks after Christmas. Built for owners, not for agencies.
The week this is about
Sound Like Your Electrical Business?
One builder is most of your turnover
When they are busy you cannot breathe. When they go quiet, or go under owing you a progress claim, so does your year. You know the risk and you have never had a spare week to build another source of work.
The leads you get are price shoppers
The phone rings for a downlight swap and a quote comparison, never the switchboard upgrade or the commercial fit out. You are competing on hourly rate against a bloke with no overheads, and winning that job would hurt.
Marketing happens only when work dries up
Flat out in November, so nothing goes out. January comes, the board is empty, and you panic post on Facebook and drop your price. The feast and famine cycle repeats every year and you have started planning your life around it.
A business with one source of work is one phone call away from a bad year, and the discounting you do to survive it takes two years to undo.
Marketing and lead generation
Here Is What We Do About It.
The marketing and lead generation training in the Learning Hub shows you how electrical businesses actually get found and chosen: the offer, the follow up, the reviews, the referral engine and the work worth chasing. Business Foundations and Greg keep you doing it in the busy months, not just the quiet ones.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Electrical Business Marketing Actually Changes.
Three things electrical business owners walk away able to do.
Build a second and third source of work so one builder cannot sink your year
Write an offer that attracts switchboard and rewire work, not downlight shoppers
Run a marketing routine that keeps going while you are flat out on site
Questions
Electrician Business Marketing, Answered.
How do electricians get work without relying on word of mouth?
Should I chase domestic, commercial or solar and EV work?
Do I need to spend money on ads to get more electrical work?
Electricians
The Other Ways We Help Electricians.
Electrician Business Training
Structured training that turns what electricians know on the tools into a business that runs properly.
CoachingElectrician Business Coaching
Greg Allan in your corner, holding electricians to the plan. By application.
SystemsElectrician Business Systems
The documented process that lets the work happen properly when electricians are not standing there.
The free appElectrician Business App
Lessons, tools and a room full of other owners, free for electricians with an active ABN.
Pricing and profitElectrician Business Pricing
The number electricians should actually be charging, worked out properly rather than guessed.
Hiring and teamElectrician Business Hiring
How electricians build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free with an active ABN. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.