Full capacity
The Academy's full.Join the waitlist.
I coach a small group of trade business owners myself, and every place is taken. Apply for the waitlist below. If it looks like a fit, I'll build a version of your own branded app before we speak, so the interview starts with your business on the screen.
9,000+
owners trained
4.9
stars, 123 Google reviews
270
systems in the library
30+
staff in my own business
What you're waiting for
You build the system. It does the office work.
Members build their own AI operating system, so the quoting, invoicing and chasing get done your way without another wage.
Your own AI operating system
You build it on over ten years of trade business intelligence, the same systems behind the 9,000+ owners we've trained. It runs your way, with your prices and your wording.
Systems in hours, not months
There are 270 business systems in the library. You pick the one that's costing you most, build it with the group and have it running in hours.
Coached by me, directly
I coach the group myself. I built Response Electricians to 30+ staff and 1,950+ five-star reviews, and a general manager runs it now. I'll show you how.
Who gets a place
I'm choosy, on purpose.
The group works because everyone in it is building for the right reasons. Places go to owners with a clear picture of where they're going and the standards to get there.
You'll fit if
- You own the business and you make the calls.
- You know what you want it to look like in three years.
- You'll put a few hours a week into building it.
- You're coachable, and you share what's working with the group.
- You do the job right when nobody's checking.
It isn't built for
- Someone looking for a person to do it all for them.
- Someone after a quick fix this month.
- Someone who won't open up the numbers.
- Someone who takes from the group and gives nothing back.
In their words
What owners in the group have built.
Real members, their own words, left exactly as they wrote them.
“Always struggled to get traction implementing systems and setting up all my software to operate effectively. After doing the Ai club I have done more in a month and a half than 8 years of business.”
SOPs, admin process, role KPIs and 90 day onboarding plans.
“We needed staff for the upcoming contract. Used Claude to polish our job ad and got over 600 applicants in 30 days. Hired 7 staff this round. Growing our team isn’t a bottleneck anymore.”
A job ad that brought 600 applicants and seven hires.
“I ran my quotes through Claude and got them analyzed for proper margins and markups. Set up my terms and conditions too. I’ve started pricing profitably now and the quotes are getting accepted.”
Every quote checked for margin and markup before it goes out.
The room
The group you're applying to join.
Owners at every stage, building their systems side by side, with me in the room.




Small on purpose, so your numbers get looked at and your business gets the attention.
What happens next
Four steps. All of them with me.
Your application comes straight to me, and so does every step after it.

The structure you'll build into your own business, so it runs without you on the tools.
Step 1
Apply
About ten minutes, six short sections. Honest answers beat impressive ones.
Step 2
I read it and build your app
I read every application myself. If it looks like a fit, I load a version of your own app with your services and colours.
Step 3
Interview with me
We go through the business, your app, how the Academy would help and what it costs to join.
Step 4
Start building
If we're both in, you start on your AI operating system with the group straight away.
Join the waitlist
Tell me about the business.
Six short sections, about ten minutes. Your answers save on this device as you go, and your app takes shape as you type.
Section 1 of 6 · You
Who am I talking to?
Start with you. I only interview the person who makes the call.
No cost and no obligation. Your answers save on this device as you go, and I read every application myself.
Morning.
Today, sample day
While you wait
Start tonight in the free app.
The Tradies App is free with an active ABN. The Crew, daily Q&A and starter courses are all in there, so you're not standing still while you wait.