Full capacity
The Academy's full.Here's what owners are waiting for.
The owners I coach end up with work that keeps coming, a crew good tradies want to join, every job priced to make money and their weekends back. That's why every place is taken. Apply below, and if you look like a fit, I'll interview you myself.
9,000+
owners trained
4.9
stars, 123 Google reviews
30+
staff in my own business
1,950+
five-star reviews for it
What you're waiting for
The business you'll be running.
Not more hours. Not another thing to learn. A business that pays you properly, grows safely and doesn't need you there to run.
Work that keeps coming
The phone rings with the jobs you actually want, at the price you set. You grow when you're ready to, never faster than the business can carry.
A crew good tradies want to join
You stop hiring whoever's free. The best people in your area want to work for you, and they stay.
Every job pays
You know what a job makes before you say yes to it, so the busy months finally show up in the bank.
Your nights and weekends back
The business runs the day. You pick which parts of it you're in, and the rest gets done without you.
Bigger, without the headaches
The chasing, the paperwork and the 9pm admin stop landing on you, so getting bigger stops meaning getting busier.
Why there's a waitlist
It's full because it works.
Owners stay, and the ones who've been through it send their mates. I'd rather keep you waiting than give you a watered-down version.
I've done it myself
I built Response Electricians to 30+ staff and 1,950+ five-star reviews. A general manager runs it now and I'm not on the tools. Everything I coach is what got me there.
9,000+ owners before you
That's over ten years of watching what actually moves a trade business and what doesn't. You get the version that works, not the theory.
Small on purpose
I keep the group small so your business gets looked at properly, by me. I won't water that down to fit more people in, so when it's full, it's full.
In their words
What changed for them.
Real members, their own words, left exactly as they wrote them.
“Always struggled to get traction implementing systems and setting up all my software to operate effectively. After doing the Ai club I have done more in a month and a half than 8 years of business.”
More done in six weeks than in eight years of business.
“We needed staff for the upcoming contract. Used Claude to polish our job ad and got over 600 applicants in 30 days. Hired 7 staff this round. Growing our team isn’t a bottleneck anymore.”
Hiring stopped being the thing holding the business back.
“I ran my quotes through Claude and got them analyzed for proper margins and markups. Set up my terms and conditions too. I’ve started pricing profitably now and the quotes are getting accepted.”
Pricing for profit, and the quotes still get accepted.
Who you'd be alongside
The owners already in the room.
Somebody here has already fixed the thing that's costing you money, and somebody's where you want to be in three years.




Small on purpose, so your business gets looked at properly, and nobody in here is your competition.
Who gets a place
I'm choosy, on purpose.
The group works because everyone in it is building for the right reasons. Places go to owners with a clear picture of where they're going and the standards to get there.
You'll fit if
- You own the business and you make the calls.
- You know what you want it to look like in three years.
- You'll make time to work on the business, not just in it.
- You're coachable, and you share what's working with the group.
- You do the job right when nobody's checking.
It isn't built for
- Someone looking for a person to do it all for them.
- Someone after a quick fix this month.
- Someone who won't open up the numbers.
- Someone who takes from the group and gives nothing back.
What happens next
Four steps, and I'm in every one.
Your application comes straight to me, and so does every step after it.

You'll see which seats still have your name on them, and you'll hand them over one at a time until the business runs without you.
Step 1
Apply
About ten minutes. Tell me where the business is today and where you want to take it. Honest answers beat impressive ones.
Step 2
I read it myself
Every application comes straight to me. I'm looking for owners with a clear picture of where they're going and the standards to get there.
Step 3
Interview with me
We talk about you: where you want the business to be, the life you want it to give you and what's in the way. If we're the right people to get you there, I'll show you how we'd help and what it costs to join.
Step 4
Take your place
When a place opens and we're both in, you start straight away, with me and the group behind you.
Join the waitlist
Tell me where you're taking it.
Six short sections, about ten minutes. Your answers save on this device as you go, so you can finish it later.
Section 1 of 6 · You
Who am I talking to?
Start with you. I only interview the person who makes the call.
No cost and no obligation. Your answers save on this device as you go, and I read every application myself.
While you wait
Start tonight in the free app.
The Tradies App is free for trade business owners. Start on the business tonight, so you're further along when your place opens.