TradesPaintersMarketing and leads
Painter Business MarketingWord of mouth filled the summer. It will not fill the wet weeks, and you know it.
Marketing for painting businesses that have run on referrals and the odd builder. This is about making the phone ring on purpose: repaint enquiries you do not have to fight the cheapest quote for, and a pipeline that survives a fortnight of rain.
The week this is about
Sound Like Your Painting Business?
The work stops when the weather does
Three wet weeks and the exteriors slide, the crew stands around, and there is no interior work banked to move them onto. You never built a pipeline because summer always filled itself, so winter is a scramble every single year.
One builder holds most of your work
The volume rate is thin but it keeps the crew busy, so you keep saying yes. If that builder slows down, changes painters or goes under, you have no direct repaint customers to fall back on, because you never had to find any.
Nothing online backs up your work
Twenty years of neat work and your Google listing has barely a handful of reviews, no photos of a finished exterior, nothing that makes a homeowner trust you over the cheap quote. So the price is the only thing they can compare.
With no pipeline of your own, you take whatever work turns up at whatever price it comes with, and that is not a business you control.
Marketing and lead generation
Here Is What We Do About It.
Marketing and lead generation training in the Learning Hub shows you how a painting business fills its own diary: the repaint enquiry, the review engine, the follow up on quotes that go quiet. Business Foundations runs it live each week with Greg Allan, and coaching keeps you accountable to actually doing it.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
What changes
What Painting Business Marketing Actually Changes.
Three things painting business owners walk away able to do.
Fill the wet months with interior repaints booked before the rain starts.
Turn finished jobs into Google reviews and photos that win the next quote.
Follow up every quote so it converts instead of going quiet.
Questions
Painter Business Marketing, Answered.
How do I get painting work that is not word of mouth?
Should I chase new build work or domestic repaints?
Do I need to advertise, or is that money down the drain?
Painters
The Other Ways We Help Painters.
Painter Business Training
Structured training that turns what painters know on the tools into a business that runs properly.
CoachingPainter Business Coaching
A coach who has run a trade business, in your corner, holding painters to the plan.
SystemsPainter Business Systems
The documented process that lets the work happen properly when painters are not standing there.
The free appPainter Business App
Lessons, tools and a room full of other owners, free for painters with an active ABN.
Pricing and profitPainter Business Pricing
The number painters should actually be charging, worked out properly rather than guessed.
Hiring and teamPainter Business Hiring
How painters build a crew that does it right without being watched.
Start Tonight, For Nothing.
The Crew, daily Q&A, starter courses and your complimentary coaching session. Free with an active ABN. No card, no trial clock.
Turning over $20k a month or more? Thirty minutes, one on one with a trade business coach, on what is capping the business and what to fix first.