TradesPaintersMarketing and leads
Painter Business MarketingWord of mouth filled the summer. It will not fill the wet weeks, and you know it.
Marketing for painting businesses that have run on referrals and the odd builder. This is about making the phone ring on purpose: repaint enquiries you do not have to fight the cheapest quote for, and a pipeline that survives a fortnight of rain.
The week this is about
Sound Like Your Painting Business?
The work stops when the weather does
Three wet weeks and the exteriors slide, the crew stands around, and there is no interior work banked to move them onto. You never built a pipeline because summer always filled itself, so winter is a scramble every single year.
One builder holds most of your work
The volume rate is thin but it keeps the crew busy, so you keep saying yes. If that builder slows down, changes painters or goes under, you have no direct repaint customers to fall back on, because you never had to find any.
Nothing online backs up your work
Twenty years of neat work and your Google listing has barely a handful of reviews, no photos of a finished exterior, nothing that makes a homeowner trust you over the cheap quote. So the price is the only thing they can compare.
With no pipeline of your own, you take whatever work turns up at whatever price it comes with, and that is not a business you control.
Marketing and lead generation
Here Is What We Do About It.
Marketing and lead generation training in the Learning Hub shows you how a painting business fills its own diary: the repaint enquiry, the review engine, the follow up on quotes that go quiet. Business Foundations runs it live each week with Greg Allan, and Greg keeps you accountable to actually doing it.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
What changes for you
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
What changes
What Painting Business Marketing Actually Changes.
Three things painting business owners walk away able to do.
Fill the wet months with interior repaints booked before the rain starts.
Turn finished jobs into Google reviews and photos that win the next quote.
Follow up every quote so it converts instead of going quiet.
Questions
Painter Business Marketing, Answered.
How do I get painting work that is not word of mouth?
Should I chase new build work or domestic repaints?
Do I need to advertise, or is that money down the drain?
Painters
The Other Ways We Help Painters.
Painter Business Training
Structured training that turns what painters know on the tools into a business that runs properly.
CoachingPainter Business Coach
Greg Allan in your corner, holding painters to the plan. By application.
SystemsPainter Business Systems
Systems painters build on their own data, so the work runs properly without them standing there.
SoftwarePainter Business Software
Software painters build on their own data, instead of renting tools built for every trade at once.
Business appsPainter Business Apps
The simple screens painters build for their crew and customers, on their own data.
AIAI for Painting Businesses
AI agents that do the office work for painters, their way, so people stay on customers and the crew.
Pricing and profitPainter Business Pricing
The number painters should actually be charging, worked out properly rather than guessed.
Hiring and teamPainter Business Hiring
How painters build a crew that does it right without being watched.
Join the Waitlist to Work With Greg.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.