TradesPaintersMarketing and leads
Painter Business MarketingWord of mouth filled the summer. It will not fill the wet weeks, and you know it.
Marketing for painting businesses that have run on referrals and the odd builder. This is about making the phone ring on purpose: repaint enquiries you do not have to fight the cheapest quote for, and a pipeline that survives a fortnight of rain.
The week this is about
Sound Like Your Painting Business?
The work stops when the weather does
Three wet weeks and the exteriors slide, the crew stands around, and there is no interior work banked to move them onto. You never built a pipeline because summer always filled itself, so winter is a scramble every single year.
One builder holds most of your work
The volume rate is thin but it keeps the crew busy, so you keep saying yes. If that builder slows down, changes painters or goes under, you have no direct repaint customers to fall back on, because you never had to find any.
Nothing online backs up your work
Twenty years of neat work and your Google listing has barely a handful of reviews, no photos of a finished exterior, nothing that makes a homeowner trust you over the cheap quote. So the price is the only thing they can compare.
With no pipeline of your own, you take whatever work turns up at whatever price it comes with, and that is not a business you control.
Marketing and lead generation
Here Is What We Do About It.
Marketing and lead generation training in the Learning Hub shows you how a painting business fills its own diary: the repaint enquiry, the review engine, the follow up on quotes that go quiet. Business Foundations runs it live each week with Greg Allan, and Greg keeps you accountable to actually doing it.
How it works
Three Steps, Starting Tonight.
Fix what happens to the leads you already get
Most trade businesses do not have a lead problem first. They have a follow-up problem. We start where the money is already leaking, because it is free to fix.
Build one channel properly
One channel that works beats five that half work. The training walks the whole thing: the offer, the proof, the ad, the page and the call back.
Make the phone ring on purpose
A pipeline you can turn up when the diary looks thin in six weeks, rather than hoping the referrals land in the same month the wages do.
Why you get me
I built the coaching company everyone else runs. Then I took it apart.
Most coaching companies work the same way. You enquire, you get a salesperson. You sign up, you get a coach who has never run a trade business.
I know, because I built one. I grew the Academy to 35 staff, a CEO and 15 coaches. It ran without me.
And I hated it. The bigger it got, the further I was from the owners I started it for.
What gets me up in the morning is getting under the hood of a trade business and helping the owner hit their goals in the least time possible.
So I restructured the whole thing.
When you enquire, you speak to me. If you are accepted into the Academy, you work with me. Directly.
And with agentic AI, the results come sooner than most owners can imagine.
Places are limited. I only take on owners who are committed and ready to do the work.
Who you will be talking to
I built Response Electricians in Perth into a 30+ staff business with more than 1,950+ five-star reviews.
A general manager runs it day to day. I live in Byron Bay.
I have trained 9,000+ trade business owners across Australia and New Zealand.
What AI actually changes
The old way. The new way.
More customers meant more people doing your computer work, and you paying for all of it.
You stay with your customers and your team. Agents run the office your way.
The old way
Grow, then hire people to do the computer work.
Every new customer brought more quoting, invoicing, chasing, scheduling and reporting.
So you hired people to do it. Office staff, bookkeepers, admin.
None of it is billable, and every hire costs wages, sick leave and another person to manage.
Profit and time only grew as fast as you could add people.
The new way
Keep the human work. Give everything else to agents.
Your people do what only people can do: looking after customers and leading the team.
Everything else goes to agents that do it your way, instantly, any time it is needed.
No sick leave. No capacity problems. They scale as far as the business does.
So the only people you add are the ones facing your customers and your team.
A human-centred business that runs on systems you build in minutes. Nobody still running the old way can compete with it.
What changes
What Painting Business Marketing Actually Changes.
Three things painting business owners walk away able to do.
Fill the wet months with interior repaints booked before the rain starts.
Turn finished jobs into Google reviews and photos that win the next quote.
Follow up every quote so it converts instead of going quiet.
Questions
Painter Business Marketing, Answered.
How do I get painting work that is not word of mouth?
Should I chase new build work or domestic repaints?
Do I need to advertise, or is that money down the drain?
Painters
The Other Ways We Help Painters.
Painter Business Training
Structured training that turns what painters know on the tools into a business that runs properly.
CoachingPainter Business Coaching
Greg Allan in your corner, holding painters to the plan. By application.
SystemsPainter Business Systems
The documented process that lets the work happen properly when painters are not standing there.
The free appPainter Business App
Lessons, tools and a room full of other owners, free for painters with an active ABN.
Pricing and profitPainter Business Pricing
The number painters should actually be charging, worked out properly rather than guessed.
Hiring and teamPainter Business Hiring
How painters build a crew that does it right without being watched.
Have a Chat With Greg About Your Business.
An hour with Greg, one on one, about anything in your trade business. By application: if his diary is full, you join his waitlist and he invites you. He only takes owners who are committed.