Sales Training for Electricians

Most electrical business owners lose jobs not because their price is wrong but because their sales process is broken. This course gives you a repeatable system for qualifying leads, presenting price with confidence, handling objections, and closing more profitable work.

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THE REAL PROBLEM

This Is What It Is Actually Costing You

You are good at your electrical business. But this gap in your business is costing you real money - in lost time, wasted effort, and missed opportunities. And the longer you leave it, the wider the gap gets.

You Are Losing Jobs to Cheaper Competitors

You keep hearing that your price is too high. But the real issue is not your price. It is that you have no system for communicating your value before the number comes out.

Your Follow-Up Is Non-Existent

You send a quote and then wait. Days turn into weeks. By the time you call back the customer has already gone with someone else. Leads go cold because there is no follow-up system.

You Are Uncomfortable With Selling

You are a tradie, not a salesperson. The idea of selling makes you cringe so you discount to avoid the conversation. That discomfort is costing you thousands every month.

You Have No Process for Qualifying Leads

Every enquiry gets the same treatment whether it is a $500 job or a $50,000 job. You waste hours quoting work that was never going to close because you do not qualify upfront.

WHAT THIS COURSE IS

A Framework You Can Use This Week

This is not a generic business course. This is a practical, step-by-step framework built from what actually works in real electrical businesses. Developed at Response Electricians and taught to hundreds of members across Australia and New Zealand.

What You Have Tried

  • Dropping your price to win the job and killing your margin
  • Waiting for customers to call you back instead of following up
  • Relying entirely on referrals because selling feels uncomfortable

What This Course Gives You

  • A structured sales conversation that communicates value before price
  • Follow-up systems that keep leads warm and close more work
  • Confidence to hold your price because you have the framework to back it up
8 LESSONS INSIDE

What You Will Learn

Every lesson is built around a framework you can take straight back to your business. This is what our members are implementing right now - practical, tested systems that create real change.

01

Sales Mindset for Trade Owners

Reframe how you think about selling. It is not about pushing. It is about helping customers make the right decision. Build the mindset that makes sales conversations natural.

02

Understanding Your Ideal Customer

Define who you want to work for and who you do not. Stop wasting time on price-shoppers and start attracting customers who value quality and are ready to pay for it.

03

The Consultative Sales Conversation

Learn the framework for running a sales conversation that uncovers needs, builds trust, and positions your solution before the price ever comes up.

04

Presenting Price With Authority

Stop apologising for your price. Learn how to present your quote with confidence using framing techniques that make the investment feel like the obvious choice.

05

Handling Objections Without Discounting

When a customer pushes back on price, most tradies fold. This module gives you scripts and frameworks for handling every common objection without dropping your margin.

06

Follow-Up Systems That Close

Build an automated follow-up process that keeps you top of mind. Templates, timing, and the system that turns sent quotes into signed contracts.

07

Building Referral Engines

Turn your happy customers into your sales team. Referral request scripts, timing, incentives, and the system for making referrals happen consistently.

08

Sales Pipeline Management

Track every lead from first contact to close. Pipeline stages, conversion metrics, and the dashboard that shows you exactly where your revenue is coming from.

WHO THIS IS FOR

Built for Electrical Business Owners Ready to Get Business Sales Right

This course is built for the electrical trade. Electrical, plumbing, building, carpentry, painting, HVAC, landscaping, flooring. If you run an electrical business, these frameworks apply to you. We have members across the electrical trade implementing them right now.

You Hate Selling but Need More Work

You are a tradie first and a business owner second. Selling feels unnatural but you know you need to get better at it. This gives you a system so you do not have to wing it.

You Are Losing Jobs on Price

You know your work is better than the competition but customers keep choosing the cheaper option. The problem is not your price. It is how you present it.

You Are Ready to Build a Repeatable Sales Process

You are done relying on luck and hoping the phone rings. You want a system that generates, qualifies, and closes work consistently.

WHAT CHANGES

What Happens When You Apply This

These are the shifts electrical business owners see when they stop guessing and start using a system. Same business, same market, but the outcomes look completely different.

+25-40%

Close Rate Improvement

When you qualify properly, present value before price, and follow up systematically, your close rate increases dramatically. Same leads, more signed jobs.

Larger

Average Job Value

When you stop discounting and start selling on value, your average job size goes up. You work the same hours but the revenue per job is significantly higher.

Consistent

Sales Pipeline

No more feast and famine. A structured sales process means you always know what is in the pipeline, what needs follow-up, and where your next job is coming from.

COMMON QUESTIONS

Frequently Asked Questions

Is this relevant for my trade? +
Yes. The sales frameworks in this course work for the electrical trade. Electrical, plumbing, building, carpentry, painting, HVAC, landscaping, and more. If you quote jobs and need to win work, this applies to you.
Do I need a sales background? +
No. This course is built specifically for electrical business owners who have never had formal sales training. The frameworks are practical and designed for real conversations, not corporate sales theory.
Is this pre-recorded or live? +
Pre-recorded. You get 8 self-paced lessons you can watch on your own schedule. Most owners complete it within a week and start applying the frameworks on their very next quote.
How do I get access to this course? +
The Business Sales course is part of the Learning Hub at $199/month. When you join, you get this course plus 59 other courses, AI Club, Business Foundations, and the full training ecosystem. It is also included with Freedom Fighter 1:1 and Tradie Teams memberships.
Will this work for residential and commercial? +
Yes. The sales principles apply to both. The course covers consultative selling for residential customers and the slightly different approach needed for commercial and B2B work.
Can I share it with my team? +
Access is for your individual account. If you want your team trained on sales, talk to us about Tradie Teams or Freedom Fighter where you get broader access to the full training ecosystem for your business.
GET ACCESS

Start the Business Sales Today

This course is part of the Learning Hub, which gives you access to 59+ courses and 567 lessons across every area of trade business management. You also get AI Club, Business Foundations, the community, and the full training ecosystem in the TRADIES app.

Learning Hub

$199
Per month + GST
  • Business Sales (8 lessons)
  • 59+ courses and 567 lessons across all areas
  • AI Club - weekly AI sessions with Greg Allan
  • Business Foundations - weekly lessons with Greg Allan
  • Community access in the TRADIES app
  • All masterclasses included - Hiring Toolkit, Digital Marketing, and more
Join the Learning Hub

Also included with Freedom Fighter 1:1 and Tradie Teams memberships.

Get Access
Join the Learning Hub
Join the Learning Hub