New Business Starter · For new owners
Start your trade business
the right way
Plenty of trade businesses fail on the business side, not the work. Start yours set up properly, with every job priced to make money and a clear plan for your first 12 months, so you know what you don't know before it costs you.
By application. One-time payment. Lifetime access. Built for Australia and New Zealand.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
The Academy is full because it works, and Greg keeps it small on purpose so every business gets looked at properly, by him. He reads every application himself, interviews the owners who fit and only takes on owners who are building for the right reasons and give back to the group. Join the waitlist and he'll be in touch when a place opens.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
The real problem
Starting wrong is expensive
You're good at your trade. But the gaps in the business side cost real money, in lost time, wasted effort and missed opportunities. The longer you leave them, the wider they get.
Not sure where to begin
You're good on the tools but you've never run a business, and you're worried you'll miss something important.
Afraid of legal or tax problems
Do you need a company? What about insurance and tax? You don't want to set up wrong and fix it later.
No idea how to price your work
You want to make money but you're not sure what to charge. You don't want to price too low or too high.
No plan for the first 12 months
You're starting but you don't know what matters first. Right now you're winging it.
The difference
Start the way the ones who last started
This isn't a generic business course. It's what actually worked at Response Electricians and in the trade businesses of members across Australia and New Zealand, so you start from what works instead of finding out the hard way.
What most people try
- Starting without a business plan
- Copying pricing from competitors without understanding your own costs
- Skipping insurance or legal setup to save money
Where you start instead
- Set up properly from day one: structure, ABN, insurance and accounts sorted
- Rates worked out from your real costs and the profit you want
- A clear focus for every quarter of your first year
Your first year
Where you'll be twelve months in
Set up right from the first day, every job priced to make money, and year two planned before year one is done.
You know why you're doing it
You've made the shift from employee to owner in your head, not just on paper, and you know what success looks like for you.
The right structure for you
Sole trader, partnership or company, picked for your tax and your risk, so you're not unpicking it later.
Registered and licensed properly
ABN, business name, licences and your terms sorted from the start, not after something goes wrong.
Covered when a job goes wrong
The insurance tradies actually need, without the gaps that hurt you when you find them.
Tax that doesn't catch you out
GST, tax and super handled, records kept, and an accountant who's working for you, not chasing you.
Every job priced to make money
Your rates come from your real costs and the profit you want, so you're making money, not just turnover.
Getting paid without chasing
Quoting, invoicing and job flow kept simple from the first job, and set up to grow with you.
Year two planned before year one ends
You know what matters in each quarter of your first year, so your energy goes on the right things at the right time.
What changes
What happens when you apply this
These are the shifts new owners see when they stop guessing and start using a system. Same trade, same market, completely different outcomes.
No legal surprises later
Right structure, right insurance, right registrations. You start from a solid foundation.
You make money, not just revenue
Pricing based on actual costs means profit from the start. You are not stuck struggling on thin margins.
Your first year has direction
With a roadmap you know what matters when, and you avoid wasting energy on the wrong things.
Starting wrong is expensive. Join the waitlist before you find out how expensive.
By application
New Business Starter
Was $990·Now
$792+ GST
One-time payment. Lifetime access.
- Business structure, legals, insurance and tax setup
- Pricing for profit from day one
- First systems: quotes, invoicing, job flow
- Your first 12 months playbook
- Lifetime access, watch on your own schedule
- 15 video lessons, self paced
Learning Hub, Tradie Teams and Freedom Fighter 1:1 include ongoing live group and one-to-one sessions.
Common questions