Freedom Fighter 1:1 · By application

You started this business for freedom. Where did it go?One on one with me, until it's back.

Great at the work, drowning in the business. Every owner hits it. Working one on one with me, you get to work that keeps coming, a crew that stays, every job priced to make money and your weekends back. A business that's yours to own, not the other way round.

Full capacity. The waitlist is open.

A trade business owner standing in his own back yard on a Saturday afternoon, still on the phone, while his family waits at the table behind him
9,000+tradies trained4.9★Google rating4.9★App Store rating

Why Greg

You speak to the owner who has already done it.

Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.

He has trained 9,000+ trade business owners across Australia and New Zealand.

He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.

Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.

The Academy is full because it works, and Greg keeps it small on purpose so every business gets looked at properly, by him. He reads every application himself, interviews the owners who fit and only takes on owners who are building for the right reasons and give back to the group. Join the waitlist and he'll be in touch when a place opens.

Illustration: a trade business owner standing over three office staff buried in paperwork at night.
The old way

More customers meant more people doing the computer work, and more wages nobody invoices.

Illustration: a tradesman shaking hands with a homeowner in her driveway, his phone showing jobs quoted and invoiced.
The new way

You stay with your customers and your team. The office stops landing on you.

The old way

More jobs. More paperwork. Less of the owner left.

Most trade businesses grow the same way.

More jobs means more quoting, invoicing, chasing and scheduling.

None of it gets paid for.

So the owner does it at night, after a full day on site.

Or hires an office person to do it.

The office grows. The wages grow. The margin does not.

And the owner is still the one everything waits on.

Where we take you

More work. More profit. More of you left.

The phone rings with the jobs you want, at the price you set.

You grow when you're ready, never faster than the business can carry.

Every job is priced to make money, so the busy months show up in the bank.

The best tradies in your area want to work for you, and they stay.

The chasing, the paperwork and the 9pm admin stop landing on you.

The business runs the day. You pick which parts of it you're in.

Bigger, without the headaches. Getting bigger stops meaning getting busier.

Why generic doesn't work

You have outgrown one-size-fits-all.

Your problems are specific to your trade, your team and your stage. You need someone who has built a trade business, not a coach who has never held a tool.

Coaches who don't get trades

You have tried business coaches before. They talked about funnels and mindset but didn't understand quoting, margins, field staff, or how a trade business actually operates day to day.

You want me on your business alone

The groups work for most owners. One on one is for the owner who wants me on their business and nobody else's: your numbers, your crew and the calls only you can make.

Complexity that keeps growing

Multiple revenue streams, HR issues, cash flow timing, pricing strategy, leadership gaps. Your problems are layered and interconnected. You need a structured plan, not scattered advice.

Too busy for the wrong things

You're working hard but not on the right things. The business has grown past what one person can manage, but there's nobody under you yet who can take things off your plate.

Revenue without certainty

The money comes in but there's no predictability. No financial model, no clear margins by service type, no confidence that the next quarter will be better than the last.

No one in your corner

At your level, the decisions are bigger and the stakes are higher. You don't need a motivational speaker. You need an operator who has navigated exactly what you're facing.

The 4 phases

A structured path from where you are to where you want to be.

Not a course. I meet you where the business actually is and we build what you need, in the right order, to get to the next stage.

Phase 1

Foundation

You're the business. Subbie or sole trader, maybe one or two staff. The focus here is financial visibility, basic job management and the commercial foundation everything else sits on. Most owners skip this and wonder why nothing works later.

Phase 2

Growth

You have tradies on the tools but no admin support. Revenue is growing but so is the chaos. This phase is about getting the office off you without another wage, so the paperwork stops landing on you and you can step back from every job.

Phase 3

Expansion

You have tradies and admin but no operations manager. The business runs but still needs you for every major decision. This phase gives you people who make the calls without you, and a business that runs the same way every day, so you start stepping away from the day to day.

Phase 4

Scale

Full team in place. GM or operations manager running the business. This phase is custom: refining what you have built, protecting your margins, planning your next move and making sure the business performs without you in it.

Where we're going

Me. Your business. Your agenda.

Private, one on one, and entirely about where you want the business to be and the life you want it to give you.

A husband and wife who own a trade business together, in a coaching session with their notebooks out

01

Work that keeps coming

The jobs you want, at the price you set, and growth that never outruns what the business can carry.

02

A crew that stays

You stop hiring whoever's free. Good tradies want to work for you, and they stay.

03

Every job pays

You know what a job makes before you say yes, so the busy months finally show up in the bank.

04

Bigger, without the headaches

The chasing, the paperwork and the 9pm admin stop landing on you, so growing stops meaning working more.

What it feels like

Someone in your corner who's done it.

  • Every big call checked with someone who's made it before
  • You always know the next move, and why it's next
  • Someone holding you to what you said you'd do
  • Fewer expensive mistakes, because you hear about them first
  • Your weekends back, one handover at a time

Member results

What happens when the right person is in your corner.

“My coach saw things I could not see. Within three months we restructured our pricing, hired an office manager, and I stopped quoting every single job myself. Revenue went up and my hours went down.”

Reduced owner hours by 25+ per week

JJay HoganPlumbing, Perth WA
“I had the team but no systems. Every day was chaos. My coach helped me build SOPs, implement proper job tracking, and hire an operations manager. Now I spend two days a week in the business, not seven.”

From 7 days to 2 days on site

TTybias SmithElectrical, Mildura VIC
“As a female sparky running my own business, I needed someone who understood the trade side and the business side. My coach gave me both. I went from surviving to actually building something I am proud of.”

Profitable within 6 months

LLani VerdeElectrical, Melbourne VIC

You started this for the freedom. Join the waitlist and let's get it back.

The shift

Before and after Freedom Fighter.

Before

  • Making every decision alone with no one to check your thinking
  • Working 60+ hours and still not seeing profit
  • Hiring and hoping, with no process, no structure, no certainty
  • Cannot take time off without the business falling apart
  • Reacting to problems instead of preventing them

After

  • Me in your corner, so no big call gets made alone
  • You know what every job makes and where every dollar goes
  • The best tradies want to work for you, and they stay
  • A business that runs without you, so you can step away with confidence
  • A business built for freedom, not just growth

Is this you?

By application, for complex businesses.

This isn't an entry-level engagement. Places are limited, and I only take on owners who are committed, disciplined and willing to learn something new.

This is for you if

  • Your business has grown past what one person can manage alone
  • You have tried group programs or other advisers and they didn't get your trade
  • Your problems are layered: HR, finance, operations and leadership all at once
  • You want to work with someone who built a trade business that runs without him, not someone who studied it
  • You're committed, disciplined and willing to learn something new
  • You're building for owner freedom, not just more revenue

This isn't for you if

  • You want a magic bullet. This is structured, long-term work
  • You aren't willing to change how your business operates
  • You think competing on price is a strategy
  • You want someone to do the work for you instead of with you
  • You're happy with how things are and not ready to commit to change

Why it's full

I've already built the business you're after.

“Every system we teach was built and tested inside Response Electricians first. I built it to 30+ staff, premium pricing and 1,950 five-star reviews, and now it runs without me. My GM runs the business. That is where I am taking you.”

Greg Allan · Founder, Tradies Success Academy. Owner, Response Electricians.

1,950+

five-star reviews

30+

staff, fully systemised

GM-led

owner not required

Premium

never on price

Between sessions

You're never working it out on your own.

Our one on one time is the anchor. Everything behind it is there so the next problem gets sorted the day it turns up.

With me

A live room every week

Business Foundations with me and other owners, so you're never more than a few days from someone who's already fixed what's in front of you.

Any time

The answer the night you need it

The Learning Hub covers pricing, money, hiring, marketing and leadership, so when something lands you look it up instead of guessing.

Every day

Owners who get it

Trade business owners across Australia and New Zealand who've already been where you are, and who'll tell you what worked.

Common questions

Before you apply.

Who will I actually work with?
Me. When you enquire, you speak to me. If you're accepted, you work with me directly, every fortnight. There's no roster of coaches to be matched to.
How do I get in?
The Academy is at full capacity, so you join the waitlist first. When a place opens, I interview the owners who look like the right fit, and if we're a fit, I'll invite you in. I only take owners who are committed, disciplined and willing to learn something new.
How is Freedom Fighter 1:1 different from Tradie Teams?
Tradie Teams is a small group of owners in your trade. Freedom Fighter is private, one on one with me, and built entirely around your business.
What is the time commitment?
We meet one on one for 60 minutes on Zoom every fortnight, same time and day, plus the work you put in between. That time comes back, because you stop firefighting.
What if I am just starting out?
Phase 1 is built for subbies and sole traders. We put in the pricing, the numbers and the job management everything else sits on. Starting right beats fixing later.
What else do I get access to?
The Learning Hub (62 courses, 567 lessons), weekly Business Foundations sessions with me, the Tradies App community and quarterly business reviews.

The room

One on one, with me

No roster and no handover. It's you and me, working on where you want the business to be.

Greg Allan mid-explanation with his hands open, talking to a trade business owner across a desk
Straight answersYou and Greg work out what's capping your business and what to fix first.
Greg Allan seated in a session with a full trade business org chart projected behind him, every role from general manager to apprentice laid out
A business that doesn't need youYou'll see which seats still have your name on them, and hand them over one at a time.

By application

Stop running your business.
Start owning it.

I built Response Electricians into a business that runs without me. Yours is next. The Academy's full, so join the waitlist and I'll interview you myself when a place opens.

Got a question? Call or text 0489 270 215.