Programs · By application
Every program starts with a chat.You speak to me. If you are accepted, you work with me.
Each rung adds more structure, more access and more accountability. Which one is right depends on your business, and that is what the chat is for.
By application. Places are limited.

Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
Places are limited. Greg is the only coach, so he only takes owners who are ready to do the work. If his diary is full, you go on his waitlist.

More customers meant more people doing the computer work, and more wages nobody invoices.

You stay with your customers and your team. Agents run the office your way.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
The new way
Meet the Agent Office.
An agent is software that does a job the way you would do it.
Your prices. Your wording. Your rules.
It writes the quote while you are still on site.
It sends the invoice the moment the job is done, and chases it until it is paid.
No sick days. No capacity limit. No extra wage.
Your people stay on what people do best: your customers and your crew.
You only add people who face customers and lead the crew. Everything else, the Agent Office handles.
Where you are
Something has to change. Which thing?
Most owners can feel the business eating them and cannot name the one fix that would matter most. That is what the ladder below is for, and what a chat with me sorts out.

The ladder
Seven rungs. One system.
Every rung teaches the same operating system for a trade business. The higher you climb, the more live access and accountability you get.

The Tradies App is free and the Learning Hub is $199/month. Every rung above that is quoted straight on a chat with me, not from a pricing page. Every rung is by application, and there is no pressure to climb.
How to choose
Pick the rung that matches where you are
Four simple questions: do you want to learn at your own pace, train live every week, have people on your case until the business runs without you, or have your whole operation mapped and built?
Learning at your own pace
The Tradies App is the free front door: starter courses, the Crew and a complimentary coaching session. When you want the full library, the Learning Hub opens every course and lesson for $199/month.
Live sessions every week
Business Foundations is weekly live group training with Greg Allan across the six areas every trade business needs. AI Club runs weekly live AI workshops built for trade businesses.
People on your case
Tradie Teams puts you in a small group of owners in your trade, with me. Freedom Fighter 1:1 is one to one with me. Inner Circle is the top rung, for owners taking the business all the way.
Your operation, mapped and built
For owners with managers. Your whole operation gets mapped, every stage down to the task. Then you build the Agent Office into it with me through Consultancy, or Done For You has it built for you.
Not sure which rung? Have a chat with me and I will tell you.
The room
Whichever rung you start on, this is the room
Owners at every stage of the ladder, in the same place, working on the same kind of week.


Not sure which rung? Have a chat with me.
The Crew, daily Q&A and starter courses. Free with an active ABN. No card, no trial clock.
Walk away knowing the first job to take off your plate, worked out on your own numbers. Free and by application. If Greg is full, you join his waitlist and he invites you.