Programs · Full capacity
Every program ends up in the same place.A business that pays, a crew that stays and your weekends back.
Each rung gets you there with more of me and the group behind you. The Academy's full, so it starts with the waitlist and an interview with me, about where you want the business to be and which rung gets you there.
At full capacity. Join the waitlist.

Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
The Academy is full because it works, and Greg keeps it small on purpose so every business gets looked at properly, by him. He reads every application himself, interviews the owners who fit and only takes on owners who are building for the right reasons and give back to the group. Join the waitlist and he'll be in touch when a place opens.

More customers meant more people doing the computer work, and more wages nobody invoices.

You stay with your customers and your team. The office stops landing on you.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
Where we take you
More work. More profit. More of you left.
The phone rings with the jobs you want, at the price you set.
You grow when you're ready, never faster than the business can carry.
Every job is priced to make money, so the busy months show up in the bank.
The best tradies in your area want to work for you, and they stay.
The chasing, the paperwork and the 9pm admin stop landing on you.
The business runs the day. You pick which parts of it you're in.
Bigger, without the headaches. Getting bigger stops meaning getting busier.
Where you are
Something has to change. Which thing?
Most owners can feel the business eating them and cannot name the one fix that would matter most. That is what the ladder below is for, and what the interview with me sorts out.

The ladder
Seven rungs. One place they take you.
Every rung heads the same way: work that keeps coming, every job paying and a business that runs without you. The higher you climb, the more of me and the group you've got on your side.

The Tradies App is free and the Learning Hub is $199/month. Every rung above that is quoted straight in the interview with me, not from a pricing page. Every rung is by application, and there is no pressure to climb.
How to choose
Pick the rung that matches where you are
Where do you need to get to first: knowing what to fix next, a business that stops running you, people in your corner until it runs without you, or bigger without the headaches?
Knowing what to fix next
The Tradies App is free, with starter courses and the Crew. When you want the lot, the Learning Hub opens every course for $199/month, so you can work out the next fix in your own time.
A business that stops running you
Business Foundations gets the six areas every trade business needs sorted, with me, so every job pays. AI Club takes the office side off you, so quotes and invoices go out the same day and the 9pm admin stops.
People in your corner
Tradie Teams puts owners in your trade and me on your side until the business runs without you. Freedom Fighter 1:1 is the same, with me one to one. Inner Circle is for owners taking it all the way.
Bigger, without the headaches
For owners with managers. The chasing, the paperwork and the admin come off your people, so the business grows without the office growing with it. Consultancy gets you there with me, or Done For You does it for you.
Not sure which rung? Join the waitlist and I'll tell you when we talk.
The room
Whichever rung you start on, this is the room
Owners at every stage of the ladder, in the same place, working on the same kind of week.


Not sure which rung? Join the waitlist.
The Crew, daily Q&A and starter courses. Free for trade business owners. No card, no trial clock.
The Academy is at full capacity. Join the waitlist and when a place opens, Greg interviews the owners who look like the right fit.