Pricing Strategy for Builders

Most builder business owners undercharge because they do not have a system for setting price. This masterclass gives you the frameworks to charge what your work is worth, communicate value with confidence, and stop leaving money on the table.

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THE REAL PROBLEM

This Is What It Is Actually Costing You

You are good at your building business. But this gap in your business is costing you real money - in lost time, wasted effort, and missed opportunities. And the longer you leave it, the wider the gap gets.

You Have No Idea What to Charge

You base your price on what your competitors charge or what your costs are. You have no system for knowing if you are charging enough to actually make profit on every job.

You Are Undercharging Without Knowing It

Every quote you send is lower than you would like but you do it anyway because you are scared the customer will say no. You are working hard but not making the money you should be making.

Your Pricing Varies All Over The Place

One job you quote at $5,000, another similar job you quote at $7,000. There is no system so you end up competing on price instead of value. You are leaving money on the table.

You Cannot Justify Your Price to Customers

When a customer questions your price you do not have a framework to explain the value. You fold and discount instead of holding your line. That discount comes straight out of your profit.

WHAT THIS COURSE IS

A Framework You Can Use This Week

This is not a generic business course. This is a practical, step-by-step framework built from what actually works in real building businesses. Developed at Response Electricians and taught to hundreds of members across Australia and New Zealand.

What You Have Tried

  • Charging based on what you think the customer can afford
  • Pricing based on what your competitors charge
  • Adding a percentage markup to your costs and calling it profit

What This Course Gives You

  • A systematic pricing framework that works for every job type
  • Confidence to hold your price because you can explain the value
  • More profit on every job because you are pricing based on value not guessing
8 LESSONS INSIDE

What You Will Learn

Every lesson is built around a framework you can take straight back to your business. This is what our members are implementing right now - practical, tested systems that create real change.

01

How Profitable Building Businesses Price Their Work

Most tradies price by accident, not design. Learn how profitable businesses in your building business structure their pricing so every job makes money, not just some.

02

Understanding Your True Costs

You need to know exactly what a job costs you to run before you can price it properly. Labour, overheads, vehicles, equipment, waste. What actually needs to be covered.

03

Value-Based Pricing, Not Cost-Plus

Cost-plus pricing leaves money on the table. Learn value-based pricing frameworks so you charge based on the outcome you deliver, not just your costs.

04

Building Your Pricing Menu

Create a simple pricing structure so you stop quoting everything from scratch. Packages, tiers, and options that make quoting faster and pricing consistent.

05

How to Present Your Price With Confidence

Most tradies apologise for their price. Learn how to present it as the obvious choice by positioning value first and price second.

06

Handling Price Objections Without Discounting

When a customer pushes back, you have a framework to hold your line. Scripts and techniques for every common objection so you do not lose margin.

07

Pricing Different Job Types and Sizes

A $2,000 bathroom does not price the same as a $20,000 renovation. Learn how to adjust your framework for different job types and complexity levels.

08

Implementing Your Pricing System

You have the framework. Now build your actual pricing menu and deploy it. Quoting templates, follow-up, and tracking what actually lands and what converts.

WHO THIS IS FOR

Who This Course Is For

This course is built for builder business owners who know they are undercharging and want to fix it without losing customers. If you are ready to charge what your work is actually worth, this is for you.

You Are Busy But Not Making Money

You are booking jobs, you are doing the work, but your profit margin is thin. You need a pricing system so every job actually makes money instead of some jobs making nothing.

You Are Scared to Raise Your Prices

You know you are undercharging but raising prices feels like you will lose customers. You need a framework that lets you charge more and still land jobs.

You Want to Price Based on Value, Not Guessing

You are ready to stop competing on price and start charging what your work is actually worth. You need a system to make pricing consistent and predictable.

WHAT CHANGES

What You Will Get

By the end of this masterclass you will have a pricing framework that works for your building business, the confidence to hold your price, and more profit on every job you quote.

30-50%

Higher Profit Per Job

When you charge based on value instead of guessing, your margin improves on every job. Same work, better money. That compounds fast.

Fewer

Price Objections

When you present price with confidence and frame it in terms of value, customers stop questioning it. They understand why you are worth the investment.

Consistent

Pricing Across Your Business

No more random quotes. A pricing menu means every team member quotes consistently, which means more predictable margins and easier scaling.

COMMON QUESTIONS

Frequently Asked Questions

Is this relevant for my trade? +
Yes. The pricing frameworks in this course apply to the building trade. Electrical, plumbing, building, carpentry, painting, HVAC, landscaping, and more. The principles of value-based pricing work across the building trade.
What if I already have a pricing system? +
You might. But most tradies price by accident, not design. Even if you have a system, this course will show you how to improve it and make sure you are charging based on value, not guessing.
How long do I have access? +
You keep access for as long as your account is active. The content is available in the TRADIES app so you can revisit any lesson whenever you need a refresher.
How do I get access to this course? +
The Profitable Pricing Masterclass is offered as a standalone masterclass at $279 or included with Learning Hub membership at $199/month. It is also included with Freedom Fighter 1:1 and Tradie Teams memberships.
Can I use this for my team? +
Access is for your individual account. If you want your team trained on pricing, talk to us about Tradie Teams or Freedom Fighter where you get broader access to the full training ecosystem for your business.
What format is this course? +
This is pre-recorded content you can work through on your own schedule. Most owners complete it in 1-2 sessions and start implementing pricing changes immediately.
GET ACCESS

Start the Profitable Pricing Masterclass Today

This course is part of the Learning Hub, which gives you access to 59+ courses and 567 lessons across every area of trade business management. You also get AI Club, Business Foundations, the community, and the full training ecosystem in the TRADIES app.

Learning Hub

$199
Per month + GST
  • Profitable Pricing Masterclass (8 lessons)
  • 59+ courses and 567 lessons across all areas
  • AI Club - weekly AI sessions with Greg Allan
  • Business Foundations - weekly lessons with Greg Allan
  • Community access in the TRADIES app
  • All masterclasses included - Hiring Toolkit, Digital Marketing, and more
Join the Learning Hub

Also included with Freedom Fighter 1:1 and Tradie Teams memberships.

Get Access
Join the Learning Hub
Join the Learning Hub