This Is What It Is Actually Costing You
You are good at your glazing business. But this gap in your business is costing you real money - in lost time, wasted effort, and missed opportunities. And the longer you leave it, the wider the gap gets.
You Have No Idea What to Charge
You base your price on what your competitors charge or what your costs are. You have no system for knowing if you are charging enough to actually make profit on every job.
You Are Undercharging Without Knowing It
Every quote you send is lower than you would like but you do it anyway because you are scared the customer will say no. You are working hard but not making the money you should be making.
Your Pricing Varies All Over The Place
One job you quote at $5,000, another similar job you quote at $7,000. There is no system so you end up competing on price instead of value. You are leaving money on the table.
You Cannot Justify Your Price to Customers
When a customer questions your price you do not have a framework to explain the value. You fold and discount instead of holding your line. That discount comes straight out of your profit.