Stop Leaving Money on Every Single Job

Most trade business owners are undercharging and they know it. They discount too fast, quote off gut feel, and compete on price because no one ever taught them a proper pricing system. This masterclass changes that. 8 lessons that give you a repeatable system you can use on your very next quote.

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THE PRICING PROBLEM

This Is What Undercharging Actually Costs You

You are good at your trade. The problem is no one ever taught you how to price it properly. And the gap between what you are charging and what you should be charging is costing you thousands every single month.

Wasting time interviewing unqualified people

You're buried in CVs with no way to screen effectively. Each interview feels like starting from scratch.

High staff turnover and constant rehiring

People leave within months. You never figured out what went wrong, so you repeat the same process.

New staff not performing or fitting culture

You hire someone who looked good on paper, but they don't mesh with your team or match your standards.

No way to track whether hiring worked

You have no metrics. You don't know which interview questions predicted success or what to do differently next time.

WHAT THIS MASTERCLASS IS

A Pricing System You Can Use Today

This is not a generic business course where someone talks about value and mindset for an hour. This is the actual pricing system we built and run at Response Electricians. You will calculate your real costs, build a price list that makes you money, and learn how to present it so customers stop pushing back.

What You Have Tried

  • Copying competitor prices and hoping for the best
  • Adding a percentage on top of materials and labour
  • Dropping your price the moment a customer hesitates
  • Watching YouTube videos about "premium positioning"
  • Quoting from memory instead of from a real cost model

What This Masterclass Gives You

  • A real cost model so you know exactly what every job must charge
  • Pricing psychology frameworks that make higher prices feel fair
  • Scripts for handling every common price objection
  • Deal structuring so profit is built into the job itself
  • A quarterly pricing review system to keep your margins healthy
8 LESSONS INSIDE

What You Will Learn

Every lesson is built around a framework you can take straight back to your business. This is the same pricing system we run at Response Electricians and what our members are implementing in their businesses right now.

MODULE 01

The Hiring Framework

Why most tradies fail at hiring. The five stages of a hiring system: definition, attraction, screening, interview, onboarding. How each stage prevents bad hires before they happen.

MODULE 02

Writing a Job Description That Attracts Quality

What goes into a job ad that makes good people apply and bad people self-select out. How to describe the role, culture, and expectations clearly. Templates for tradie roles.

MODULE 03

Screening and Shortlisting

How to read CVs properly and spot red flags. What to ask in a phone screen to save interview time. Building a shortlist of people worth interviewing.

MODULE 04

Structured Interview Framework

The interview question playbook: competence questions, behavioural questions, cultural fit questions. How to score answers consistently. Real interview templates for electricians, plumbers, and admin staff.

MODULE 05

Reference Checks and Background Verification

What to ask references and what questions reveal real performance. How to verify qualifications, licenses, and insurance. Red flags in references that should stop a hire.

MODULE 06

Making the Offer and Negotiating

How to present an offer that gets accepted. What to include in an employment agreement. When to negotiate salary and when to hold firm. First-day logistics.

MODULE 07

Onboarding for Long-Term Success

The 30-60-90 day onboarding roadmap. How to set clear expectations, deliver training, and assess early performance. Preventing new-hire failure in the first three months.

MODULE 08

Hiring Metrics and Continuous Improvement

What to measure: cost per hire, time-to-hire, quality score, 12-month retention rate. How to analyse hiring data to improve your process. Building a hiring standard for your business.

WHO THIS IS FOR

Built for Trade Business Owners Who Are Tired of Leaving Money Behind

This masterclass works for every trade. Electrical, plumbing, building, carpentry, painting, HVAC, landscaping, flooring. If you quote jobs and charge customers, this pricing system applies to you. We have members across all trades implementing it right now.

Sole traders ready for first staff

You've hit the ceiling on your own time. You need your first qualified tradesperson but don't know where to start.

Owners with high turnover

You keep hiring and then people leave. You need a way to hire better and retain longer.

Managers drowning in recruitment

You're wasting 10 hours a week on hiring. You need a system that works without constant energy.

WHAT CHANGES

What Happens When You Price Properly

These are the shifts trade business owners see when they stop guessing and start using a system. Same jobs, same customers, but the numbers on the other side look completely different.

+40% quality

Better people, fewer rejects

Structured interviews surface culture fit and competence early. Bad hires never happen in the first place.

Time-to-hire drops 50%

Faster staffing, less chaos

Clear process and templates replace ad-hoc decisions. You fill roles in weeks, not months.

+35% retention

Your people stay

Good onboarding and clear expectations prevent frustration. Staff feel valued and perform well.

COMMON QUESTIONS

Frequently Asked Questions

Is this just for electricians? +
No. The pricing frameworks in this masterclass work for any trade - electrical, plumbing, building, carpentry, painting, HVAC, landscaping, and more. The principles of cost recovery, pricing psychology, and objection handling are universal across trade businesses.
Is this pre-recorded or live? +
Pre-recorded. You get 8 self-paced lessons you can watch on your own schedule. Pause, rewind, and rewatch as many times as you need. Most owners complete it within a week and start applying the frameworks on their very next quote.
How long do I have access? +
You keep access for as long as your account is active. The content is available in the TRADIES app so you can revisit any lesson whenever you need a refresher, especially before quarterly pricing reviews.
How do I get access to this masterclass? +
The Profitable Pricing Masterclass is part of the Learning Hub at $199/month. When you join, you get this masterclass plus 59 other courses, AI Club, Business Foundations, and the full training ecosystem. It is also included with Freedom Fighter 1:1 and Tradie Teams memberships.
What if I already know my numbers? +
Good. Then you will get even more out of the pricing psychology and objection handling modules. Most owners who think they know their numbers discover gaps when they run through the cost recovery model in the first two lessons.
Can my team watch it too? +
Access is for your individual account. If you want your team trained on pricing, talk to us about Tradie Teams or Freedom Fighter where you get broader access to the full training ecosystem for your business.
GET ACCESS

Start the Profitable Pricing Masterclass Today

This masterclass is part of the Learning Hub, which gives you access to 59+ courses and 567 lessons across every area of trade business management. You also get AI Club, Business Foundations, the community, and the full training ecosystem in the TRADIES app.

Learning Hub

$199
Per month + GST
  • Profitable Pricing Masterclass (8 lessons)
  • 59+ courses and 567 lessons across all areas
  • AI Club - weekly AI sessions with Greg Allan
  • Business Foundations - weekly lessons with Greg Allan
  • Community access in the TRADIES app
  • All masterclasses included - Hiring Toolkit, Digital Marketing, and more
Join the Learning Hub

Also included with Freedom Fighter 1:1 and Tradie Teams memberships.

Get Access
Join the Learning Hub
Join the Learning Hub