For trade business owners who hired the wrong bloke
He interviewed well.
That is the problem.Learn how to hire good people.
A bad hire is not bad luck and it is not bad judgement. It is what a business gets when nothing in it was ever built to find out who someone actually is.
9,000+ trade business owners trained
You are not the only one
49
owners, of the coaching calls we can read from the last five months, have a hire that went wrong in them or a job nobody can fill.
“This tradesman just didn’t work out.”
“I’ve just found it’s really hard to find good people.”
49 of 496 coaching calls with readable transcripts, 26 March to 27 August 2026. Quoted with every identifying detail removed.
The thing nobody tells you
You can pick people fine
You wrote the same ad as everyone else, so you got the same people.
You asked what he would do, and he told you beautifully.
You found out on a customer’s job. And now you are certain you cannot pick people.
The interview was never the test.
A trade business hires whoever its ad attracts, whoever its questions let through, and whoever its first ninety days never checks. An interview measures how well somebody interviews. Everything that actually matters shows up later, on someone else’s house, at your expense.
“This time we’re going to take a bit longer to get the right person.”
One on one with Greg. It costs nothing.
What it is actually costing
The wage is the smallest part
The wage was the cheap part
The rework, the callbacks and the materials cost more than he ever did. And you paid him while he made them.
The customer who saw it
They rang you, not him. That is a reference you will never get back, and it was earned over years.
The year you lost
One member put it at six to twelve months of progress, gone. Not the wage. The time you were not building anything.
The hire you now will not make
Burnt once, you go back on the tools and stay there. The business stops growing because you stopped trusting.
What changes
A business good people want to join
An ad that filters before you read it
Written so the wrong people do not apply. Changing two words in a job title is enough to change who turns up.
Questions he cannot rehearse
Ask what he has already done, not what he would do. Past behaviour is checkable. Intentions are free to say.
A first ninety days that tests
A trial, a review date in the diary, and a standard he is measured against while it is still cheap to be wrong.
A business that runs without you
The point of the right person is not the labour. It is that the job leaves the yard and you do not have to.
“I suppose it gives me that little bit of breathing room to not be in too much of a rush and try and find the right person rather than just someone to fill a gap.”
He is not describing a better judge of character. He is describing an owner who stopped hiring to fill a hole, which is the only reason the wrong person ever gets the job.
Proof it changes
Owners who were here, and are not any more
Real members, real names, on the record.
“I work four days a week and about four to five hours a day, by choice. I could work more if I wanted to, but I choose to be time-rich. Without Tradies Success Academy, there's no way I'd be doing that.”
4.9 from 123 Google reviews, and 9,000+ trade business owners trained across Australia and New Zealand.
Individual results. Where a member is quoted, it is in their own words. What any owner gets out of this depends on their business and the work they put in, and any cost or saving named here is an example rather than a quote for your business. Results vary.
No cost, no card, and you are not obliged to buy anything.
The session with Greg
One on one, with Greg
Greg Allan built his own trade business. Anything in yours is on the table. Not a webinar.
Where the business is now, and what is actually capping it.
What your last hire really cost, and what let him through.
The first thing to change before you advertise again, and the order to change it in.
How the Academy's training, programmes and tools would help you do it. It costs nothing and you are not obliged to buy anything. For owners over $10k a month.
Why Greg
You speak to the owner who has already done it.
Greg built Response Electricians in Perth into a 30+ staff business with 1,950+ five-star reviews. A general manager runs it.
He has trained 9,000+ trade business owners across Australia and New Zealand.
He grew a coaching company to 35 staff, a CEO and 15 coaches, then cut it back so every owner deals with him directly.
Most coaching companies hand you to a salesperson, then to a coach who has never run a trade business. Here you get the owner.
Places are limited. Greg is the only coach, so he only takes owners who are ready to do the work. If his diary is full, you go on his waitlist.
Greg Allan
Founder
Built Response Electricians in Perth to 30+ staff and 1,950+ five-star reviews.
A general manager runs it day to day.
9,000+ trade business owners trained across Australia and New Zealand.
What AI actually changes
The old way. The new way.
More customers meant more people doing the computer work, and more wages nobody invoices.
You stay with your customers and your team. Agents run the office your way.
The old way
More jobs. More paperwork. Less of the owner left.
Most trade businesses grow the same way.
More jobs means more quoting, invoicing, chasing and scheduling.
None of it gets paid for.
So the owner does it at night, after a full day on site.
Or hires an office person to do it.
The office grows. The wages grow. The margin does not.
And the owner is still the one everything waits on.
The new way
Meet the Agent Office.
An agent is software that does a job the way you would do it.
Your prices. Your wording. Your rules.
It writes the quote while you are still on site.
It sends the invoice the moment the job is done, and chases it until it is paid.
No sick days. No capacity limit. No extra wage.
Your people stay on what people do best: your customers and your crew.
You only add people who face customers and lead the crew. Everything else, the Agent Office handles.
How we help
What we actually do about it
Not a pep talk. You build the ads, the questions and the agents that change who turns up, and you own every one of them.
You already know what a good hire looks like on your site. Knowing that is the hard part of building a hiring system, and you have known it for years. What used to sit between you and a system that screened for it was code. That part is gone. You describe it in plain English and it gets built.
Six phases, 21 build steps
In order, so nothing is guesswork. You set up agentic AI in your business first, then build the agent that screens applicants against what actually matters to you.
Take a lookThe job ad, and the interview kit that scores them
Two of the 270 published systems, filed against the seat that owns them: the ad written to attract the right people, and the structured interview kit and scorecard that stops you hiring on a good feeling. Each one arrives with its prompt already written.
Take a lookYour AI reads your own business
The connection that lets what you build reach your own jobs and numbers, so it screens against the work you actually run rather than a role in general.
Take a lookThe lessons on finding and keeping people
Ten lessons on finding and hiring good tradies, ten on when to hire and what it buys you, eleven on leading a team. Ideal candidate profiles, the two words that quadrupled applicant quality, and the brilliant jerk who costs you good apprentices.
Take a lookThe apprentice cost calculator
What a hire actually costs you all in, and how much billable work they have to carry to break even. Free, on this site. The number is almost never the hourly rate you carry in your head.
Take a lookLive sessions every week
Business Foundations with Greg Allan, live, weekly, with other owners hiring for the same roles in the same week.
Take a lookBefore you book
Who this call is for
Book it if
- You are turning over $10k a month or more and a hire has already gone wrong
- You are back on the tools covering for somebody, or for nobody
- You have a job ad out now and you are not confident about who it will bring
- You want to get off the tools and cannot see how to do it safely
- You want a hiring process, not a better gut feel
Give it a miss if
- You are under $10k a month, in which case the free app is the better start and it already includes a session with Greg
- You want somebody to do the hiring for you
- You believe good people simply do not exist any more
- You are not willing to change how you advertise or how you interview
Straight answers
What people ask before they book
Is this a sales call?
It is a session with Greg, and he does talk openly about how the Academy's training, programmes and tools would help, because that is the point of it. It costs nothing, there is no obligation, and you will get a straight read on your business either way.
What actually happens when I put my email in?
The calendar loads and you pick a time that suits. It takes about thirty seconds and there is no card and no form to fill out first.
Who will I be talking to?
Greg Allan, one on one, on a video call. He built his own trade business and has trained 9,000+ tradies. Most coaching companies put you through a salesperson first. Here you talk to Greg, and if you are accepted you work with Greg. Places are limited.
I am not hiring right now. Is it still worth it?
Usually more so. The changes that make a hire work are made before the ad goes out, and the owners who get burnt are almost always the ones who advertised the week they got desperate.
I have tried a business coach before and it went nowhere.
Most owners Greg speaks to have. The difference here is that you work with Greg directly, not a coach who has never run a trade business, and 9,000+ owners have been through the training.
Learn how to hire good people.
It costs nothing, and you will leave knowing what to change first. Places are limited: if Greg has time you book straight in, and if not you join his waitlist.
Turning over under $10k a month? Start with the free app instead. It costs nothing and it already includes a session with Greg.
P.S.
He interviewed well because interviews reward interviewing. That is not a flaw in your judgement, it is a flaw in the test, and the test is something you can change before you advertise again. Another year on the tools covering for a hire that did not work costs more than one session does.